Guest guest Posted November 25, 2006 Report Share Posted November 25, 2006 Very good, Liz. You just condense a marketing course down to a few paragraphs. I like your advice. Anne -------------- Original message ---------------------- lizzzrd > Hi Avishay, > In terms of letting people know who you are and what you can do, it's > best to get out there as much as possible. Send a letter to everyone you know > in Israel announcing the opening of your clinic. It would be great to design and > include a brochure which gives a short amount of info on your training, your > specialities, your way of working with children, your fees, your address, your > hours, telephone number, your e-mail address and (if you have one) your website. > If you use needle-less techniques, this would be very important to mention as > many people don't think their children will be open to being needled. It doesn't > matter if the people you send it to live nearby, or even have children. They > may know someone who does. > Next, make sure you have an attractive sign outside your clinic. It > shouldn't have much on it, that way it's easy to read. But you'll definitely > want to list your specialty (i.e., pediatric acupuncture) and your phone number. > Take your brochures and cards to every place in town where you can leave > them - libraries, playgrounds, day care centers, grocery stores, children's shoe > and clothing stores. Always have a bunch with you. > If there is someone to talk with, such as at a day care center, make an > appointment to see that person and let them know what you do and how it can > benefit the children in their care. I sometimes have fun going to the library > and putting my business card into books on alternative health care, yoga, etc. I > figure someone looking at a book like that might be open to acupuncture. I > can't say I've ever gotten a client that way, but it does let the universe know > that I am open to new clients. > Prepare a talk on pediatric acupuncture and offer it, free of charge, to > libraries, day care centers and to the parent-teacher organizations at local > schools. Many of these organizations are always looking for speakers. Be sure > the talk is interesting (no boring reciting of facts only!) and it's really > important to show how what you do can help their children. Always allow time > for questions and answers afterwards. Take your appointment book with you to > the talks. Often people will want to make an appointment then and there. > I did many of these techniques in the beginning of my practice seven > years ago. After a year or two, I didn't have to anymore. That's because my > patients are my best advertising. As their friends and family get better, they > become interested in acupuncture. Of course, I always keep brochures on hand in > my office. If a patients says, (as they often do), " Will acupuncture help > pain/inferitility/fibromyalgia? " etc. etc. etc., I give them a brochure to hand > to their friend and say that I'm always willing to answer their friend's > questions. I do pay for small ads in all the local phone books as people > sometimes look for an acupuncturist there, but that's the only money I ever > spend on advertising. > Hope this helps. Good luck with your clinic!! > Peace, Liz Casey > - > avishay_yamin > Saturday, November 25, 2006 7:07 am > paediatric clinik > Chinese Traditional Medicine > > > hi guys > > > > i came back to israel(i am israeli)before a few months after > > spending some years in china, studing paediatric chinese medicine. > > > > i want to open a paediatric clinic in israel so i want to get > > involved in the community and let pepole know i exist .i am not > > sure > > with whom i should get involved with ,for example i can speak > > with > > paediatic medical doctors but to whom else i can give my > > buisiness > > card too? i would like to hear some ideas from pepole who have > > done > > it before anywhere in the globe > > > > i appritiate your help > > and sorry for poor english > > avishay > > > > > > > > > > > Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.