SunToads Health News 297. 'Secretive' Chemicals Being Hidden in Food Under 'Artificial Flavors' Label

[Guest guest]

At 07:16 PM 4/12/08, you wrote:

Source:

http://www.naturalnews.com/022982.html

 

'Secretive' Chemicals Being Hidden in Food Under 'Artificial

Flavors' Label

by Jennifer McKinley

(see all articles by

this author)

 

(NaturalNews) You Thought MSG Was Bad? At least they admit that it's in

there... well, mostly. Have you picked up a can of soup lately and

noticed that the sodium levels are lower? Seen a label that said,

" No MSG " ? How about realizing that there is less sugar on the

label of your favorite ice cream? Believe it or not, this is cause for

concern.

This article has been especially hard to compose. " Why? " , you

may ask. There is simply not much information to be found on the subject.

It has taken weeks of internet research to uncover the smidgeon of

information that has been acquired.

A relatively young company, Senomyx, may be responsible for the

sodium and sugar

levels falling in your favorite grocery store item. How are they doing

this without affecting the taste? The truth is, they may be putting

chemicals into your food right now without you even realizing it and

without telling you.

And guess what? They don't have to.

Senomyx has contracted with

Kraft, Nestle, Coca

Cola, Campbell Soup to put a chemical in foods that masks bitter flavors

by turning off bitter flavor receptors on the tongue and enhancing salty

and sweet flavors. This would allow the companies to tout claims such as

" less

sugar " or

" lower sodium " by reducing the actual sugar and/or

salt by approximately

half, but the foods will retain the same level of sweetness or saltiness

when they touch the tongue by fooling your brain.

All of the companies, although admitting the exclusive contracting

rights, decline to identify which foods and beverages the chemical

additives have been or will be added to.

These

chemical

compounds are not required to be listed separately on

food labels. On

the contrary, they will be lobbed under the umbrella of " artificial

flavors " which is already found on most food labels.

The foods that seem to be most in jeopardy of an insurrection of these

new chemicals: soups, juices (fruit and vegetable),

ice cream, and

sauces.

" We are helping companies clean up their labels, " said Kent

Snyder, chief executive of Senomyx.

Mark Zoller, Senomyx's chief scientist, says that his company has used

the human genome sequence and identified hundreds of taste receptors.

Senomyx's chemical compounds enhance those receptors to heighten the

taste of salt or sugar. Under this premise, they go on to claim that

their newly added chemicals are completely safe because they will be used

in tiny quantities of less than one part per million whereas artificial

sweeteners are used in 200-500 parts per million. This fact alone allows

them to forgo the rigorous FDA approval process when introducing new food

additives into the marketplace. Attaining the status of GRAS (generally

recognized as safe) from the Flavor and Extract Manufacturers Association

for their most advanced product that replaces

MSG, took this

fledgling company less than an 18 month time frame by introducing a

safety study of rats conducted for 3 months.

Executive Director of the Center for Science in the Public Interest,

Michael Jacobson, commended Senomyx's strides to reduce MSG, salt, and

sugar but warned against introducing a new chemical additive into the

food supply without strenuous testing. " A three-month study is

completely inadequate, " he said. " What you want is at least a

two-year study on several species of animals. "

After pouring a total of 30 million dollars into research and

development, the companies that have invested into Senomyx's products

have been secretive, to say the least, about their involvement within the

company. Some, like Kraft, have declined to divulge any specifics

regarding their relationship with Senomyx but instead stated that Kraft

was committed " to reducing the sugar and salt levels in many

products. "

Nestle and Coca Cola declined to comment. I think silence says it

all.

References:

(http://www.senomyx.com/collaborations/)

(http://www.corpwatch.org/article.php?id=12053)

((http://www.nytimes.com/2005/04/06/busin...)

((http://www.mindfully.org/GE/2005/Senomy...)

((http://www.ucsf.edu/synapse/content/200...)

 

About the author

Jennifer McKinley is a wife, mother of five, home-schooler, and business

owner. She has spent years researching issues dealing with holistic and

natural medicine and how different chemicals in our homes, foods,

medications, and environments affect our health and quality of life. Her

goal is to promote public awareness and knowledge regarding these issues.

 

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