Selling EFT (Emotional Freedom Technique)

[Guest guest]

Poster's Comment: I have listened to this debate a few times in different

groups and thought this was very interesting. A change of

perspective.......... Shan

Selling EFT (Emotional Freedom Technique)

_http://hypnosismarketingtips.com/advertising/selling-eft-emotional-freedom-te

chnique/_

(http://hypnosismarketingtips.com/advertising/selling-eft-emotional-freedom-tech\

nique/)

 

 

A while back there was a rather heated debate about EFT (_Emotional Freedom

Technique_ (http://www.emofree.com/newcomer.htm) ) on one of the lists I am

on. Actually more than one, for some reason EFT really showcases people's

belief systems.

It got me thinking about the nature of the arguments presented and how the

debate focused mostly on features of EFT, and not the benefits.

This is a classic mistake most business owners make in their advertising,

and one as a marketing consultant I fix all the time.

In the case of EFT, on the whole it seemed that most people could agree that

it worked and was at least somewhat effective (BENEFIT)

Instead, the debate was around topics such as:

* Did meridians matter?

* Which tapping points were best

* Does it only work when done by trained certified persons

* Not proven by science vs is proven

* What role does suggestibility play

* Does it use hypnotic principles or not

* Uses language patterns vs none used at all

None of which a prospective client would care about, anymore than they care

what color your underpants are. In fact, only people who are deep into the

study of EFT, Hypnosis, NLP, etc. would care about these things.

Put yourself in the shoes of a prospective client. And ask yourself if you

didn't know diddly about NLP, Hypnosis, or EFT, which of the below headlines

would inspire you to visit a change work business?

" Emotional Freedom Technique Using Only

Correct Meridians & Tapping Done By Trained Professional "

or

" Finally, A 10 Minute Method To Eliminate Your ___________

That's So Simple… You Can Do It Yourself "

Bluntly, if you have to think more than 2 seconds to answer this question,

then you need to buy a plane ticket, get your butt to San Francisco as fast as

humanly possible. and pay me for a day of coaching so I can straighten out

your marketing before it's too late.

Now, put yourself in the shoes of a budding new change worker who knows

nothing of EFT. What is going to be most important to this person? Is the

tapping important? Or ease of use? Or effectiveness with clients?

Here it's a little tricky and if you were going to offer courses, let the

market tell you what's important. But I would say it's a safe bet

" Learn How To Do EFT Using Only The True

Tapping Patterns & Meridians "

or

" An Amazingly Simple And Effective Technique

You Can Use With Any Client "

or maybe

" A Technique You Can Teach Your Clients In Less Than 10 Minutes

To Enhance Any Changework You Do "

Again, this shouldn't be too tough to figure out. All the debate on

meridians, tapping order, is it really just a pattern interupt, or collapsing

anchors, or a confusion induction… none of that matters to most of the human

population.

And especially your prospective clients don't give a damn!

A real easy way to remember this idea is you want to _sell the 'sizzle'

instead of the steak_

(http://hypnosismarketingtips.com/2006/07/21/sell-the-sizzle-not-the-steak/) . I

recommend you read that post if you haven't already done

so.

Now go get some clients!

 

 

 

 

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