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There is a book called Disciplines of Market

Leaders that discusses three ways of leading your

market. You can have either the cheapest prices,

the " newest " goods, or the best service. One of

the main points is that you can seldom, if ever,

do all three. For example, if you have the

cheapest prices, you are not likely to be able to

afford to be the most innovative, nor are you

likely to be able to afford to give the best

service.

 

The advice is to figure out your first and second

priority, then focus on building your business so

that you meet those goals.

 

Not bad advice.

 

Trish Ross

San Francisco and Gualala, CA

 

 

 

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