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Very well said Zev, especially that there is no competition (unless of

course one percieves the world as offensive). I interned with a

practitioner who on her intake asked each patient " on a scale of 1-10

how committed are you to your healing process? " Just reading that

altered their perspective and helped them to realise how self-directed

their own healing dynamic was (is...).

As Zhong Shan's famous quote reads " Know that the distress of others who

enter my gate is also mine. "

Cheers, Tymothy

 

 

> I need to know some things first.

>

> How is Asian Medicine perceived by our prospective clients?

 

It depends on how we perceive our own practice. My own patients

perceive Chinese medicine as either a clear alternative to

biomedicine, or as a compliment to it.

 

> How do we wish to be preceived?

 

As confident practitioners of a medical tradition that works for many

conditions and situations.

 

> What is our core message?

 

The body and mind have self-healing powers that can be enhanced,

awakened and put to work with the tools of Chinese medicine

 

> Who are we?

 

Dedicated practitioners of a 2000 year old medical tradition who use

the medical philosophy of millenia to treat the illnesses of today.

 

> What business are we in?

 

The business of preventative health and illness resolution

 

> What people do we serve?

 

That aspect of the public who want full attention, time, and care,

and intelligent participation and responsibility for their own health

care

 

> What are the special needs of the people we serve?

 

They see health and disease as potentials for growth and self-

awareness, as messages from the body and mind letting them know when

they are losing equilibrium.

 

> With whom are we competing?

 

No one. Chinese medicine is self-cultivation and dedication. When

practiced as a way of life, not just a profession, one's dedication

becomes apparent to potential patients/clients.

 

> What makes us different from our competitors?

 

See above.

 

> What unique benfit does a client derive from our service?

 

Gaining the tools to maintain and cultivate one's own health and

awareness.

 

 

 

 

" The greater danger for most of is not that our aim is too high and we miss it,

but that it is too low and we reach it. " Michelangelo

 

--

http://www.fastmail.fm - A fast, anti-spam email service.

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