Advertising Claims to Cure

[Guest guest]

Hi David,

 

The way around claims to cure, I think would be to list results in research

articles. That way your acting as a news broadcaster rather than promoting

your own treatment success, which is not allowed.

 

Warm regards,

 

Attilio D'Alberto

Doctor of (Beijing, China)

B.Sc. (Hons) T.C.M., M.A.T.C.M.

Company Director

The Earth Health Clinic

0208 367 8378

enquiries

<http://www.theearthhealthclinic.com/> www.theearthhealthclinic.com

 

 

Chinese Medicine

Chinese Medicine On Behalf Of David

Gordon

06 November 2005 07:54

Chinese Medicine

Re: UK Legal situation: How to avoid getting sued/prosecuted

 

 

Thank you so much for your reply Susie,

 

As I mentioned in another post, I will look at the BAcC.

 

Susie wrote:-

Sorry if I'm missing the point, but asking anyone how to avoid

getting sued is a bit like asking how to avoid being killed - don't

take unnecessary risks.

 

Hmm. To promote your practice while taking no risks would mean:-

 

- make no claim to any possible future benefit from your treatments.

- make no claim about any past benefits from your treatments.

- make no reference to 'suitability' of your treatments for any

disease at all.

- make no reference to any case studies, research etc.

 

since any of the above could be viewed by a prospective client as

meaning that your treatments can 'treat' or 'cure' their problem.

 

Essentially all you could say in your 'promotional material' (be it

verbal to contacts, or written on brochures etc) would be the name

and address of your clinic!

 

This is no way to *communicate* with people in my opinion.

 

What do you think?

 

I'm not trying to zeroise risk - that would be futile. But there must

be a reasonable policy to adopt in the UK - and no-one ever seems to

discuss it - for some reason.

 

Warm regards, David

 

 

Chinese Medicine , " Susie

Parkinson " <susie@p...> wrote:

>

> David

> Sorry if I'm missing the point, but asking anyone how to avoid

getting sued

> is a bit like asking how to avoid being killed - don't take

unnecessary

> risks. However, the BAcC has a very thorough and some would say

over the

> top set of codes covering ethics and safety and as Karen says they

are very

> helpful if you think you might be involved in litigation or a

patient

> complaint. This service does cost quite a lot as subscriptions are

over

> £600 per year which includes insurance, but you do also get more

business

> from membership as the private health schemes won't accept

acupuncture

> treatment from an acupuncturist who isn't a member of the BAcC. A

good 30%

> of my patients are in hospital plans which contribute 50-75% of my

fees, I

> would not get this business if I wasn't a member.

>

> Many of our USA colleagues seem disillusioned with the fact that

they have

> no unifying body who protects their interests. We have the BAcC

who lobbies

> to protect our title and help shape the proposed regulation of

acupuncture

> and Chinese herbal medicine, they negotiate special advertising

deals as

> well as doing a lot of PR work from which all acupuncturists

benefit.

> Personally I think the membership is good value for money.

>

> regards

> Susie

>

>

>

> > Message: 5

> > Sat, 05 Nov 2005 05:33:16 -0000

> > " David Gordon " <junhengclinic>

> > Re: UK Legal situation: How to avoid getting

sued/prosecuted

> >

> > Thank you Karen.

> >

> > I don't belong to the BAcC, so I'm unsure whether they would talk

to

> > me - but I'll check them out just in case. And I'll get in contact

> > with Peter Sadler as you suggested.

> >

> > What I find amazing is that I never hear this subject being

discussed

> > when I meet other practitioners. Interesting.

> >

> > All the best to you. David