promoting your practice

[Guest guest]

Hi All,

 

Please excuse the last two botched-up emails. I was experiencing technical

difficulties...

 

I've been reading on various e-discussion lists about various means of promotion

that don't work, and I have some questions about folks' success with methods

that I haven't seen in the discussion: talk radio and networking groups.

 

I've been a member of two different business networking groups, and I haven't

received many valid referrals from them. Has anyone had positive experience

using this form of promotion? If so, I'd like to hear about it.

 

Just yesterday, I was offered (solicited) an opportunity to have a monthly

question-and-answer spot on a local talk radio show. It's something I've

dreamed of doing, but I don't know if it's financially practical. It is

extremely expensive. Has anyone done this? If so, I'd love to hear about your

experiences.

 

You may contact me on or off-list.

 

With thanks and blessings,

 

Acupuncture and Chinese Herbal Medicine

753 N. Main Street, Suite C-1

Cottonwood, AZ 86326

(928) 274-1373

 

 

 

 

 

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[Guest guest]

I'd like to toss my 2 cents into this discussion. There are two

things that I know to work really well in promoting your practice.

The first one is difficult in my state of Texas, but may be more

workable in other locales. That is to network with the physicians in

your area nad get them to refer there difficult cases to you. In

Texas, generally speaking, physicians will not freely associate with

acupuncturists, so this option has proven difficult down here.

 

That leaves option B, which I GAURANTEE will help to build any

practice, and that is to go out into yoru community and talk about

what you do. Most of the people in the US have not had acupuncture

before, and so the majority of new patients that there are to be had

are the one's for whom all of this is brand new, and probably a

little bit, well . . . . . foreign. So, de-mystify it. Let the

people in your community know what you do IN PERSON, not in print.

Give a talk, do a health and wellness screening at your local health

food store. Find support groups in your area for the types of

diseases taht you like to treat and give a lecture about the

benefits of OM for their condition. When you tell people the value

of what you offer, and then give them an opportunity to try it, your

business will grow.

 

Best wishes,

 

David Karchmer

Austin, TX

www.thecornerstoneclinic.com