Guest guest Posted October 22, 2005 Report Share Posted October 22, 2005 I've two opposite experiences with advertising. A) It didn't work. Period. B) It worked so well that I had to cancel the ad. SITUATION A - I was soliciting patients for my private practice. Using print - small box ads in the Tucson Weekly and inserts in the Chamber of Commerce monthly newsletter, speaking engagements, 100 kiosk postings per month (by a service), booths at a citywide health fair advertised on the radio, and a yellow pages ad all added up to less than 20 new patients over a 5 year period. The 10 yellow pages respondents I fervently wished I had never laid eyes on. SITUATION B - I was offering treatment in a not-for-profit clinic with charges on a sliding scale. I bought 13 weeks of a classifed listing in the Tucson Weekly. The clinic had 20 patient contact hours per week to fill. At the end of our first 10 weeks of operation the clinic was booked 8 weeks in advance and there was a waiting list. I canceled the ad so that the long wait didn't create a negative image of the clinic. From my perspective, the problem isn't a matter of promotional techniques. It's creating access to TCM for mainstream America. There's a huge human demand but very limited dollar demand for our services. Joe. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted October 23, 2005 Report Share Posted October 23, 2005 Joe, Out of curiosity, what was the sliding scale like (i.e. what was the range)? Joseph Balensi wrote: > SITUATION B - I was offering treatment in a not-for-profit clinic with > charges on a sliding scale. I bought 13 weeks of a classifed listing in > the Tucson Weekly. The clinic had 20 patient contact hours per week to > fill. At the end of our first 10 weeks of operation the clinic was > booked > 8 weeks in advance and there was a waiting list. I canceled the ad so > that > the long wait didn't create a negative image of the clinic. > > >From my perspective, the problem isn't a matter of promotional > techniques. > It's creating access to TCM for mainstream America. There's a huge human > demand but very limited dollar demand for our services. > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted October 23, 2005 Report Share Posted October 23, 2005 Joseph Balensi wrote: <snip> > SITUATION A - I was soliciting patients for my private practice <snip> > all added up to less than 20 new patients over a 5 year period. <snip> > SITUATION B - I was offering treatment in a not-for-profit clinic > with charges on a sliding scale <snip> > the clinic was booked 8 weeks in advance and there was a waiting > list. I canceled the ad so that the long wait didn't create a > negative image of the clinic. > >> From my perspective, the problem isn't a matter of promotional >> techniques. > It's creating access to TCM for mainstream America. There's a huge > human demand but very limited dollar demand for our services. Hi Dr. Joe! Certainly is a riddle. I offered very low rates and got very little, you offered sliding scale and got swamped. I know, you created the impression that " the rich " were supporting the clinic. <s> Regards, Pete Quote Link to comment Share on other sites More sharing options...
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