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Digest Number 1034

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In a message dated 7/1/05 2:16:02 PM,

Chinese Medicine writes:

 

<< Getting your name into the media (for free) is key. I still have folks

come in because of an article 1 1/2 years ago in the local paper in

their business section about me. All I did was email the main reporter

for that section and pitched him the idea for the story. Give them an

angle, like the fact that you are coming from a physical therapy

background, etc., and how that connects to acupuncture. Often the

smaller town papers need content, so they are more than happy to write

something. >>

 

YES!!

 

working with the media is not a mystery - all one needs to do is DO IT!

good work Ben!

robbee

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