Traditional Chinese Medicine Business Conference in Beijing Dec. 28. 2004

[Guest guest]

German Company Offering Joint-Venture and Co-operation Opportunity to Develop

TCM Market in Germany and Europe

 

Invitation to a JV-conference on 28. 12. 2004 in Beijing to discuss the markets,

the developments and the strategies to be successful and form partnerships to

increase market shares and leadership.

 

Market of Traditional (TCM) is growing fast in Germany and

Europe and offers chance for Chinese healthcare companies. Yet, difficulties

such as drug approval, registration, high expense and inexperience hinder the

Chinese companies to enter and develop the European markets. Chinese exports

counts only 1% of the total Europe´s over 10 billion market for herbal medicine.

 

Helmut Kaiser Consultancy (www.hkc22.com), a worldwide leading consulting

company in Life Science Industry, offers strategies to enter the European TCM

Markets and 8 steps ( see attachment ) to build up TCM brand image, increase the

product value and raise the products to high-end class, including

 

-information consulting,

 

-company & product registration,

 

-entering medicine and herb databases of main distribution channel,

 

-searching for distributors by quality class A,B,C,

 

-promotion & marketing activities,

 

-efficient sales and reaching profit potentials in different chanels,

 

- usage of products after sales and compliance

 

-effective after-sales service.

 

We are searching now Chinese partners to develop German and European TCM market

by establishing a joint-venture, or co-operating in single area, or joining in

our TCM online-database and alliance…

 

We sincerely invite Chinese TCM manufacturers, trading companies, other

healthcare companies, venture capital, universities and institutes to

participate in our activity, either as Joint-venture or co-operation partner. We

are as well glad to invite the related government agencies, associations and

press to join in our discussion. We hope that through our effort not only the

participated companies can get comercial success, but also the whole Chinese TCM

industry will enlarge their market, raise their image and expand the TCM

influence in Europe.

 

Mr. Helmut Kaiser, general manager of Helmut Kaiser Consultancy, will come to

Beijing to hold the conference by himself. In this conference we will offer the

related market information and discuss the plan for co-operation and

joint-venture.

 

Conference invitation

 

“How to enter and develop TCM market in Germany and Europe –

information and co-operation”

 

Place: Beijing Sheraton Great Wall Hotel

 

Time: 10:00-16:00 Dec. 28. 2004

 

Registration for the conference and contact information please use the reply

form below.

 

More information can be see in the attached file or in www.hkc22.com/tcm.html or

http://www.geocities.com/traditional_chinesemedicine

 

 

Reply form

 

Helmut Kaiser Consultancy

Tel: +49 (0) 7071 67001

Sigwartstr. 20

Fax: +49 (0) 7071 68086

72076 Tübingen

 

www.hkc22.com

 

hku-tuebingen

 

Contact person in China : Ms. Chen

Tel: 13001238866

 

 

 

We would like to participate in the conference

 

 

 

“How to enter and develop TCM market in Germany and Europe – information and

co-operation”.

 

The conference documents include detailed information with more then 200 pages

about markets

 

leading products, companies, market entry conditions and target groups.

 

 

 

Price in Euro (can be paid in equivalent RMB)

 

q Participation fee

390 (paid at the conference, ONLY in cash)

 

or 350 (paid in advance)

 

q Conference document only 250

 

We would like to order the following service

 

q Examination of suitability of the formula and ingredients of products

for European market

 

(reports showing the product suitability by countries) On request

 

q Searching for distributors in Europe On

request

 

q Registering in TCM on-line database On

request

 

q Developing market entry strategy and realisation On request

 

 

 

Return Address:

 

Company:

______________

 

Contactee: ____________________________ Capacity:

______________________

 

Phone: ____________________________ Fax:

__________________________

 

Street:

______________

 

Postal Code/City:

______________

 

E-Mail:

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______________________________\

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Place Date

Company Seal/Signature

 

 

 

I. Market chance

 

In recent years the Traditional s (TCM) are becoming more and

more popular overseas. The markets of traditional drugs and nutritional food are

booming in Europe, especially in Germany. With a population of nearly 100

million, high personal income, large amount of health expense, strong

consciousness of healthcare and tendency to natural medicine and food, Germany

is one of the biggest market worldwide for TCM. From Germany, it is easy to

expand into other European countries because of the united market and the

harmonized medical regulations. The 25 countries in European Union make up the

world´s biggest economic unity and have a herbal medicine market of over 10

billion turnover per year.

 

Today in Europe, the effects of the herbs (like ginsen, ginko), acupuncture and

Chinese massage are widely acknowledged and accepted. As TCM is included in the

health insurance system in European countries and the trend for homotherapy is

growing, the interest and demand for the nature-based TCM treatment is

increasing drastically. It provides good oppurtunities right now for the Chinese

medicine companies to develop their markets in Europe.

 

II. Market barriers

 

However, the Chinese companies have not profited much from the European TCM

markets until now. Chinese TCM export only counts for 1% of the total Europe´s

herbal medicine trade. The first barrier of entering the market is the strict

drug approval and registration. The complicated evaluation process and the high

quality & safety requirements e.g. the EU´s GMP (Good Manufacturing Product)

certificate dwarf many Chinese suppliers or let them to export their products

just as food or nutrition products, instead of medicine.

 

On the other side, marketing and running expenses are very high in Europe. To

register a company, rent an office, hire an employee, launch a product and hold

promotion activities are all very expensive in Germany and other European

countries. This forces many middle and small sized companies to sell only

through distributors, what is indirect and inefficient.

 

Moreover, the cultural and social difference between China and Europe brings

more difficulties for the business activities. The society´s attitude,

consumers´ behaviour and business convention in the healthcare branch are very

diversified in various countries. For an inexperienced foreign player, the risks

in this branch are higher than in other branches.

 

III. Market strategy

 

Recognising these difficulties, Helmut Kaiser consultancy (www.hkc22.com), a

Germany-based leading consulting company in Life Science industries for over 20

years, is willing to co-operate with Chinese partners to develop the TCM market

in Germany and Europe. We are to use our knowledge and experience in the

international pharmaceutical and healthcare business to help the Chinese

companies to enter and develop the markets. Our activities include:

 

1. Offering information, such as the quality and safety standards for medicines

e.g. EU GMP certificate (Good Manufacturing Product), the suitable

classification of products (as medicine, food, nutrition, and so on), the

registration procedure and the requirements for drug approval, the distribution

channels and the information of distributors, searching for investors etc.;

 

2. Registration service, we offer the complete service for Chinese companies to

register their products and companies in Europe, to enter the market and to

apply for the drug approval;

 

3. Entering database, we offer the further service to enter the medicine and

herb databases of the major distribution channels in Germany and Europe. The

right classification as professional class, registered class or general class is

very important for the sales.

 

4, Searching for distributors, we can help the Chinese companies to establish

distribution channels and find the right distributors for their products;

 

5. Promotion activity, we can plan and organize promotion activity targeted at

various groups, such as doctor, pharmacists, drug stores, healthcare

professionals, end-users, and others;

 

6. Sales, we can conduct sales for Chinese partners, selling TCM products to

pharmacists/drug stores, health shops, food shops and others.

 

7. Usage of products, the right instruction of usage is essential to the drug

and other healthcare products. Giving precise and compact information to

professionals and patients is not negligible to the success of a good product.

We will provide complete service in this field.

 

8. Compliance, The after-use follow-up is another important aspect of building a

brand image. We can help to construct a fast and effective model to get the

feed-back, make proper reaction and minimize any negative result.

 

IV. Co-operation

 

There are different ways of co-operation, including:

 

1. Service on request, we can provide all the above mentioned service on your

request separately. The lists of service can be found in the reply form

attached;

 

2. Joint Venture, We are to build up a TCM Joint-Venture in Germany and glad to

invite you to participate in this activity. Through this joint-venture, which

will be an alliance of several Chinese healthcare companies and Helmut Kaiser

Consultancy, the TCM companies can directly enter the German and European

markets. The office and running expenses can be saved when they are shared. The

registration and application can be facilitated. The quality and package

requirements can be reached. The marketing, distributing and promoting will be

much more efficient and effective with a portfolio of products and intercultural

understanding.

 

The aim of our joint-venture is not only the simple export of products, but

also to build up the brand and increase the product value. The joint-venture

will devote itself to standardizing the product quality and package. The

marketing activity is as well targeted at establishing a TCM brand image among

pharmacists, professionals and consumers, what usually would cost single company

too much time and effort. Yet, as an alliance, the joint-venture will save the

investment significantly and reach the success faster.

 

3. Establishing TCM online-database and building TCM industry standard,

Meanwhile we will establish an TCM online-database, which will collect the

Chinese TCM products and their manufacturers and suppliers. All the products

selected in our database will be examined and approved by Chinese and European

health institute and expert panel. The list of selected companies will be sent

to over 10,000 European TCM distributors, clinics, homotherapy practitioners and

related professionals and can be accessed per internet. Through this effort we

try to establish a standard for TCM export in Europe, which will guarantee the

product quality, raise the image of TCM in total, increase the European

consumers´ confidence and increase the product value.

 

V. Conference invitation

 

Mr. Helmut Kaiser, general manager of Helmut Kaiser Consultancy, will visit

Beijing at the end of December and hold the conference “How to enter and develop

TCM market in Germany and Europe – information and co-operation”. The themes of

conference include:

 

a. State of European TCM market 2004 and its development 2005-2010;

 

b. Analysis of the target groups for purchasing and using TCM products in

Europe;

 

c. 25 leading TCM products and herbs counting over 70% of the total sales in

Europe;

 

d. Drug approval process and classification of healthcare products in Germany

and Europe;

 

e. Legal and financial issues to notice for entering the German and European

healthcare market;

 

f. Major distribution channels and their market share;

 

g. How to find the right distributor in Germany and Europe, with a list of major

distributors;

 

h. Tips for promotion and sales in Germany and Europe;

 

i. Strategy to build brand image of TCM products in Europe;

 

j. Co-operation

 

The conference will be held in:

 

Beijing Sheraton Great Wall Hotel

 

10:00-16:00 Dec. 28. 2004

 

Every interested Chinese pharmaceutical and healthcare companies, universities

and investment companies are sincerely invited. The participation fee costs 390

Euro or equivalent RMB, including 100 pages conference documents. The fee can be

paid in the conference (only in cash) or be paid before with 10% discount.

Related ministries and associations are invited as well. There are limited free

place for journalists, please make the reservation in advance. Following is the

reply form.

 

More information about Helmut Kaiser Consultancy and the conference please see:

 

www.hkc22.com/traditionalchinesemedicine.html

 

or www.geocities.com/traditionalchinesemedicine

 

If the time of conference is inconvenient for you, we would also be glad to

contact with you separately.

 

VI. Company Profile

 

Helmut Kaiser Consultancy - founded in 1980 - elaborates exclusive international

strategies, schemes, technology/market studies, and special studies for

concerns, small and middle sized enterprises, and government agencies. It has a

professional team of engineers, economists and scientists from various different

fields (biology, physics, and chemistry).

 

HKC is one of the leading knowledge based companies in Life Science,

Environmental Protection, Sustainable Technologies and the State of Science

Worldwide and their Developments.

 

Our activities do not focus on the traditional consulting fields, but rather on

business and science in the strategic development of high-tech industries and

life sciences, such as biotechnology, environmental technology, pharmaceutical,

information industries, food, etc.. Our mission is to provide our clients

knowledge-based analysis and prognosis to help them in strategic decision-making

and being successful in their business. Our basic services include:

 

-Global and Local Research,

 

-Strategy Consultancy,

 

-Market Studies,

 

-Business Service

 

-Portfolio Management,

 

-Project Realisation

 

 

 

Our contact information:

 

Helmut Kaiser Consultancy

Tel: +49 (0) 7071 67001

Sigwartstr. 20

Fax: +49 (0) 7071 68086

72076 Tübingen

 

www.hkc22.com

 

hku-tuebingen

 

Contact person in China : Ms. Chen

Tel: 13001238866