Guest guest Posted December 3, 2004 Report Share Posted December 3, 2004 Hi David, I've been taking some time to digest the information you posted on the board, which I very much appreciate you doing. I wanted to ask you a few questions, if you don't mind. Do you know about how much the range of reimbursement would be per 15 minutes? Also, I noticed that you used the example of seeing 20 patients a day, and that really made my head spin. Given that you work on the AAOM Inurance committee, I am wondering if that implies that the committee is under the impression that 20 patients a day is a common work-load for an acupuncturist. I see 3 to 4 patients a day, and although I expect that number to increase, I cannot possibly imagine seeing anywhere near 20. I would think that about 8 would be a very, very busy day, and I'm not sure I could see that many. I would be curious to hear how many patients a day most people see...I seriously doubt it is anywhere near 20 though. Would you mind commenting on those questions? I have this concern that the committee had in mind a 20 patient a day work-load and therefore felt comfortable advocating for a coding system that is based on that. It seems very unreasonable to me. Please don't feel like I am jumping on your case---I realize that you are just one member who was kind enough to post this information for us. But I would very much like to know more about what the committee was thinking and how much it was expected that we would be reimbursed per patient. Thank you, Laura Chinese Medicine , acuman1@a... wrote: > Here is the reprot provided by AAOM to its members, which may give a more > complete idea of what actually is hapening. > David Molony > > David Wells, DC, LAc > > Greetings Colleagues! > > After almost two years of work, a coalition led by the American Association > of Oriental Medicine that included the American Chiropractic Association, the > American Association of Medical Acupuncturists, and the AOMAlliance, succeeded > in updating the CPT codes for acupuncture. This was a long and difficult > process. Many thanks to Roger Brooks and Gene Bruno of the AAOM and to the > representatives of the other organizations who helped us obtain these codes. > > The new codes are: > 97180 Acupuncture, one or more needles, without electrical stimulation, > initial 15 minutes of personal one-on-one contact with the patient. > 97811 each additional 15 minutes of personal one-on-one contact with the > patient, with re-insertion(note) of needles. > 97813 Acupuncture, one or more needles, with electrical stimulation, initial > 15 minutes of personal one-on-one contact with the patient. > 97814 each additional 15 minutes of personal one-on-one contact with the > patient, with re-insertion of needles. > (Please buy the 2004 CPT book to get a complete list of codes and > descriptors). > > Note: The use of the term “re-insertion†does not mean that we should > violate sterile technique and re-insert the same needles. The term reflects the > intention of the CPT committee that the additional 15 minute period (s) of > acupuncture include location, marking and cleaning points, hand- washing, insertion, > manipulation, removal and disposal of needles. In other words, the additional 15 > minute period(s) reflect the work value of performing acupuncture. > > There are two differences between the current codes and the new codes: > > 1. One difference is that the new codes allow for reporting and > reimbursement of acupuncture or electroacupuncture in 15-minute increments. We were > previously limited to one increment of acupuncture (or electroacupuncture) > reimbursement per visit. Now, in more complex cases, we can bill for additional time > in 15-minute increments. (There is no limit as to the number of 15- minute > increments in the CPT book however you must be able to document the medical > necessity of each service with your SOAP notes). > 2. The other difference is that the procedures of the acupuncture or > electroacupuncture were previously not defined in terms of their work value, > therefore the insurance industry had no basis for deciding how much to pay for our > services. In defining the “relative unit valueâ€, we provide a basis for > insurance carriers to compare our work to that of other health providers and pay us > accordingly. By describing the “work†of acupuncture (including the level of > skill required, the difficulty and risks involved), and then breaking that > work into timed increments similar to physical therapy or other timed codes, we > can expect to rise with the tide when other timed services increase in value. > This way, we do not fight alone against the insurance companies. > > What does “15-minutes†mean? > It is very important to note that “15 minutes†is defined as “personal > one-on-one contact with the patientâ€. This means that you are not only in the room > with the patient, you are actively performing a medically necessary activity > that is a component of acupuncture or electroacupuncture. The time that the > needles are retained is specifically excluded for reimbursement. “Personal > one-on-one contact with the patient†does not mean hanging out with the patient and > talking about their 5-element preferences or their love life for that matter. > We don’t get paid for counseling under these codes. We don’t get paid for > evaluation and management of the patient under these codes except for the “usual > preservice and postservice work associated with the acupuncture servicesâ€. > These codes are for performing the procedures of acupuncture or > electroacupuncture, not for the initial history and exam or subsequent re-examination (more on > this later). You can think of this as the time your hands are doing some > component of the acupuncture service. > > “Personal one-on-one contact with the patient†is limited to; selecting, > locating, marking and cleaning the points, washing your hands, inserting and > manipulating the needles, removing and properly disposing the needles. The only > exception to this is in the case of a patient who must be continuously > monitored. An example is a patient who is nauseated and may vomit at any time. If you > must be on hand to remove the needles during the course of treatment, you may > count that as face-to-face time. Another example would be a patient who is > getting distal acupuncture for an inflammatory joint condition like sciatica (Yao > Tong Xue) or bursitis of the shoulder (St. 38), and you are directing the > patient to move while the needles are in place to enhance and evaluate the > effectiveness of the treatment. Or, perhaps you are treating someone with low blood > pressure and you must monitor the pulse so that you can suddenly remove the > needles to avoid fainting. > > Evaluation and Management > You are also being paid to provide the “usual preservice and postservice work > associated with the acupuncture services†that accompanies a repeat visit. > The usual preservice work means that you greet the patient, take an interval > history, i.e., “How have you been since your last visit?†and re-examine any > positive findings from your initial exam that you need to monitor to adjust your > treatment (such as rechecking tongue and pulse). At the end of the acupuncture > or electroacupuncture, you chart what you did and any instructions you gave > to the patient. This is the usual postservice work. In other words, the level > of effort that goes into performing the activities reflected in SOAP notes is > included in the work value of these codes. The preservice and postservice times > are expected to be about 3 minutes each. > > When the patient has suffered a significant new trauma or change in symptoms, > or if 4-6 weeks have passed and you feel you need to perform a re- examination > to monitor the effectiveness of treatment, you may (if your scope allows) > perform a re-examination and bill an Evaluation and Management code (i.e., Office > visit). It is not appropriate to bill an office visit with every acupuncture > treatment. > > How long should the treatment take? > Based on our survey, we think that the average treatment will be two units of > time, with one or three units being less common. No one is suggesting that > you use a stopwatch and note the times in your patient chart, but if you are > treating 20 patients a day, it would be ridiculous to claim that they all > received an hour of your undivided attention. > > Please don’t change your clinical procedures to maximize your reimbursement. > Do what you normally do to achieve the best clinical result and charge what > you think your services are worth. Whatever you do, document your care in your > SOAP notes. In the case of a dispute, you must have good SOAP notes to make > your case that the time you spent was medically necessary). Medical necessity is > not documented simply by listing a lot of points. You must show that the > patient had subjective complaints and objective findings that required treatment to > the points you selected. The CPT supplement has examples of treatments and > how to code them. You can buy that from the AMA. > > Electroacupuncture and Acupuncture Together > The CPT book doesn’t allow you to bill for a “mix and match†of acupuncture > and electroacupuncture on the same visit. This is to prevent acupuncturists > from charging for inserting the needles (acupuncture) and then attaching > electrodes to those same needles (electroacupuncture). The insurance industry does > not want to pay twice for inserting the same needles. To prevent that confusion, > they simply set up the codes so that you will only be reimbursed for billing > either units of acupuncture or units of electroacupuncture, not both. So what > do you bill if you perform an initial 15 minutes of electroacupuncture and a > second 15 minutes of acupuncture without electrical stimulation? You bill both > as electroacupuncture. As inaccurate as it appears, the relative unit > committee decided that this is the best way to handle the issue. The differential in > reimbursement for the additional period of acupuncture versus > electroacupuncture is small enough to be the lesser of two evils in the eyes of the relative > unit committee. > > How much will I be paid? > This question cannot be answered. Insurance companies will determine what > they think is fair. In the case of HMO’s, the payment is by contract, so the new > codes may not have much effect. Some carriers may decide that they will only > pay for one increment of service in a day. Some may decide not to pay you at > all. If your patients are as unhappy as you are about your reimbursement, they > may advocate on your behalf. You may decide not to accept insurance > reimbursement from carriers who are too restrictive. > > What is the relative unit value of our services? > The work value of a 15-minute acupuncture treatment is .60. This compares > with the work value of .21 for 15 minutes of ultrasound. This is an excellent > valuation for our services and represents a real triumph for the profession. > Because our codes are now timed, our work value will rise with the tide as other > professions fight to increase reimbursement for their services. > > Additional 15 minutes of acupuncture has a work value of .55. > Electroacupuncture is valued at .65 and additional electroacupuncture is valued at .60. The > additional time codes do not include additional pre- and postservice time. It > is assumed that the additional periods of insertion do not require additional > pre- and postservice work. > > How much should I charge? > Regardless of the new CPT codes or Relative Unit Values assigned to these > codes, you must decide what your services are worth. Neither the AMA nor the > insurance industry is setting your fees by assigning a work value to your > services. You set your fees based on your own business needs and what the average > cash-paying patient is willing to pay for your services. In other words, it is the > free market, not the insurance company that determines the value of your > services. > > David Wells, D.C., L.Ac. > AAOM Insurance Committee > > > AAOM > PO Box 162340 > Sacramento, CA 95816 > 866-455-7999 Toll Free > info@a... | www.aaom.org > > > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted December 3, 2004 Report Share Posted December 3, 2004 there are many LAc's that are seeing 20 pt a day alon Quote Link to comment Share on other sites More sharing options...
Guest guest Posted December 4, 2004 Report Share Posted December 4, 2004 I agree with you, Laura. Do not know how it is 20 patients a day. Only few of us here in LA have 20 or more. Average number probably is 8-12 patients a day Yuri --- heylaurag <heylaurag wrote: > > Hi David, > > I've been taking some time to digest the information > you posted on > the board, which I very much appreciate you doing. > I wanted to ask > you a few questions, if you don't mind. > > Do you know about how much the range of > reimbursement would be per 15 > minutes? > > Also, I noticed that you used the example of seeing > 20 patients a > day, and that really made my head spin. Given that > you work on the > AAOM Inurance committee, I am wondering if that > implies that the > committee is under the impression that 20 patients a > day is a common > work-load for an acupuncturist. I see 3 to 4 > patients a day, and > although I expect that number to increase, I cannot > possibly imagine > seeing anywhere near 20. I would think that about 8 > would be a very, > very busy day, and I'm not sure I could see that > many. I would be > curious to hear how many patients a day most people > see...I seriously > doubt it is anywhere near 20 though. > > Would you mind commenting on those questions? I > have this concern > that the committee had in mind a 20 patient a day > work-load and > therefore felt comfortable advocating for a coding > system that is > based on that. It seems very unreasonable to me. > Please don't feel > like I am jumping on your case---I realize that you > are just one > member who was kind enough to post this information > for us. But I > would very much like to know more about what the > committee was > thinking and how much it was expected that we would > be reimbursed per > patient. > > Thank you, > > Laura Quote Link to comment Share on other sites More sharing options...
Guest guest Posted December 5, 2004 Report Share Posted December 5, 2004 Alon Many? Some have stated that a very high percentage never wind up continuing to practice because they can;t make a living. And those that do practice considering again some past posted annual incomes of the majority....lets just say that it is a sad state of affairs. The many who see upwards of 20 patients per day are overall only a small portion of the overall acupuncturists in practice. And those who see 3-5 per day......they can still make a decent living if the profession doesn;t let the reimbursement levels go in the toilet. Richard In a message dated 12/3/2004 6:18:05 PM Eastern Standard Time, alonmarcus writes: there are many LAc's that are seeing 20 pt a day alon Quote Link to comment Share on other sites More sharing options...
Guest guest Posted December 5, 2004 Report Share Posted December 5, 2004 I don't know the area you are practicing in. It may be very saturated but I still think that creative marketing - letting people know what you have to offer and what an opportunity it is to receive it can work in any market. You have to be very clear about what you are doing as a business. I personally believe that acupuncture is a wonder that everyone should have the opportunity to have. It can prolong your life, make living life so much more peaceful and enjoyable, and as I believe get to something very deep inside you - orignal nature which is what human beings so desire. In order to get people to listen you may have to focus on disease prevention, relief of chronic pain, fibromyalgia, rheumatoid arthritis, lups, chronic fatigue - diseases we hardly new about or heard about 10 or more years ago. I mentioned earlier a book written by Lynn Grodski on marketing therapy and acupuncture practices How to Build Your Ideal Private Practice. I believe Honora Wolf (you can do a search on her works) has written something on practice building. I mentioned David Singer who is a consultant. I'm sure there are others. Where David Singer may be too high sales for our acupuncturists you can take from him what works for you. The point is if we don't start to look at ourselves as a business as well as a service people will never get the opportunity to know it - we may leave the field or be working part time in it. This really has nothing to do with insurance reimbursement. I like that insurance will be able to reimburse something so maybe more people have access to it, but it should not be the determining factor that makes or breaks your business. As to the person who sees 3 or 4 a day - that's a choice. I still see one an hour and will be shifting to two an hour. Seeing 7 or 8 a day - one an hour can be very exhausting. When you see more patients 2 and hr. it can be less so. Some acupuncturists see 4/ hr., they probably have an assitant. It will all be in your choice. I do think we have to go to two an hour - in order to move away from a part time income or end up totally exhausted by week's end. Sincerely, Anne acudoc11 wrote: > > Alon > > Many? > Some have stated that a very high percentage never wind up continuing to > practice because they can;t make a living. > And those that do practice considering again some past posted annual > incomes > of the majority....lets just say that it is a sad state of affairs. > The many who see upwards of 20 patients per day are overall only a small > portion of the overall acupuncturists in practice. > And those who see 3-5 per day......they can still make a decent living > if the > profession doesn;t let the reimbursement levels go in the toilet. > > Richard > > > In a message dated 12/3/2004 6:18:05 PM Eastern Standard Time, > alonmarcus writes: > > there are many LAc's that are seeing 20 pt a day > alon Quote Link to comment Share on other sites More sharing options...
Guest guest Posted December 6, 2004 Report Share Posted December 6, 2004 Hi Anne, Thanks for your inspiring post. I wish that I could figure out how to talk to my patients about the benefits that you just described. I really think that a lot of my patients stop coming when their main complaint is resolved, and many would benefit from more treatments (perhaps less often) for the ongoing quality of life issues. But I'm afraid to talk to them abotu it for fear of sounding like a used car salesman. I'm curious how other's practice goes...how many clients are ongoing clients who come many for a " tune-up " , and how often do they come? Anyway, I do want to get the book you mentioned about marketing your practice. Sounds great. I have only been in practice for a year, so I really can't complain. All things considered I think I'm doing fairly well. Its been really helpful to hear from others what the average of an established practice is. I really need to cut back on the chatting/counseling....I really enjoy it (its the social worker in me--), but won't be able able to keep up with it if I want to get busier. Laura Chinese Medicine , Anne Crowley <blazing.valley@v...> wrote: > > I don't know the area you are practicing in. It may be very saturated > but I still think that creative marketing - letting people know what you > have to offer and what an opportunity it is to receive it can work in > any market. You have to be very clear about what you are doing as a > business. I personally believe that acupuncture is a wonder that > everyone should have the opportunity to have. It can prolong your life, > make living life so much more peaceful and enjoyable, and as I believe > get to something very deep inside you - orignal nature which is what > human beings so desire. In order to get people to listen you may have > to focus on disease prevention, relief of chronic pain, fibromyalgia, > rheumatoid arthritis, lups, chronic fatigue - diseases we hardly new > about or heard about 10 or more years ago. > > I mentioned earlier a book written by Lynn Grodski on marketing therapy > and acupuncture practices How to Build Your Ideal Private Practice. I > believe Honora Wolf (you can do a search on her works) has written > something on practice building. I mentioned David Singer who is a > consultant. I'm sure there are others. Where David Singer may be too > high sales for our acupuncturists you can take from him what works for > you. The point is if we don't start to look at ourselves as a business > as well as a service people will never get the opportunity to know it - > we may leave the field or be working part time in it. This really has > nothing to do with insurance reimbursement. I like that insurance will > be able to reimburse something so maybe more people have access to it, > but it should not be the determining factor that makes or breaks your > business. > > As to the person who sees 3 or 4 a day - that's a choice. I still see > one an hour and will be shifting to two an hour. Seeing 7 or 8 a day - > one an hour can be very exhausting. When you see more patients 2 and > hr. it can be less so. Some acupuncturists see 4/ hr., they probably > have an assitant. It will all be in your choice. I do think we have to > go to two an hour - in order to move away from a part time income or end > up totally exhausted by week's end. > > Sincerely, > > Anne > > > > acudoc11@a... wrote: > > > > > Alon > > > > Many? > > Some have stated that a very high percentage never wind up continuing to > > practice because they can;t make a living. > > And those that do practice considering again some past posted annual > > incomes > > of the majority....lets just say that it is a sad state of affairs. > > The many who see upwards of 20 patients per day are overall only a small > > portion of the overall acupuncturists in practice. > > And those who see 3-5 per day......they can still make a decent living > > if the > > profession doesn;t let the reimbursement levels go in the toilet. > > > > Richard > > > > > > In a message dated 12/3/2004 6:18:05 PM Eastern Standard Time, > > alonmarcus@w... writes: > > > > there are many LAc's that are seeing 20 pt a day > > alon Quote Link to comment Share on other sites More sharing options...
Guest guest Posted December 6, 2004 Report Share Posted December 6, 2004 Laura: I will email you privately on this. Anne heylaurag wrote: > > > Hi Anne, > > Thanks for your inspiring post. I wish that I could figure out how to > talk to my patients about the benefits that you just described. I > really think that a lot of my patients stop coming when their main > complaint is resolved, and many would benefit from more treatments > (perhaps less often) for the ongoing quality of life issues. But I'm > afraid to talk to them abotu it for fear of sounding like a used car > salesman. I'm curious how other's practice goes...how many clients are > ongoing clients who come many for a " tune-up " , and how often do they > come? > > Anyway, I do want to get the book you mentioned about marketing your > practice. Sounds great. > > I have only been in practice for a year, so I really can't complain. > All things considered I think I'm doing fairly well. Its been really > helpful to hear from others what the average of an established > practice is. > > I really need to cut back on the chatting/counseling....I really enjoy > it (its the social worker in me--), but won't be able able to keep up > with it if I want to get busier. > > Laura Quote Link to comment Share on other sites More sharing options...
Guest guest Posted December 6, 2004 Report Share Posted December 6, 2004 Laura, I'm not in practice yet but I do feel that relating to your patients the benefits of OM for quality of life issues would be a great step in marketing not only for yourself, but for the OM profession as a whole. We need to start selling our wares for their benefits in entirety. Although discussing some aspects of Western medical terminology with patients is important and necessary, I believe that it would benefit OM if more discussions with patients involved a good dose of Chinese terminology. Using terms such as yin/yang def., phlegm-damp, heart fire, etc, may seem a bit confusing to the patent, but it can express to a client that we have something to offer besides Western medicine's touted " medical-90 day wonder allopathic OM " . I used to sell Medicare Supplement insurance to the elderly, often selling them the higher end, (price), policy if I sincerely believed it be to their advantage. It often worked. If not on the phone and in front of people, you'd be amazed at the public's ability to interpret sincerety. Just don't sound like a car salesman, be yourself, look them in the eye and you'll do fine with marketing those " tune ups " ! Mike Eidson - " Anne Crowley " <blazing.valley <Chinese Medicine > Sunday, December 05, 2004 8:55 PM Re: To David Wells: new acupuncture codes > > > Laura: I will email you privately on this. > > Anne > > heylaurag wrote: > > > > > > > Hi Anne, > > > > Thanks for your inspiring post. I wish that I could figure out how to > > talk to my patients about the benefits that you just described. I > > really think that a lot of my patients stop coming when their main > > complaint is resolved, and many would benefit from more treatments > > (perhaps less often) for the ongoing quality of life issues. But I'm > > afraid to talk to them abotu it for fear of sounding like a used car > > salesman. I'm curious how other's practice goes...how many clients are > > ongoing clients who come many for a " tune-up " , and how often do they > > come? > > > > Anyway, I do want to get the book you mentioned about marketing your > > practice. Sounds great. > > > > I have only been in practice for a year, so I really can't complain. > > All things considered I think I'm doing fairly well. Its been really > > helpful to hear from others what the average of an established > > practice is. > > > > I really need to cut back on the chatting/counseling....I really enjoy > > it (its the social worker in me--), but won't be able able to keep up > > with it if I want to get busier. > > > > Laura > > > > > > > > Quote Link to comment Share on other sites More sharing options...
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