Guest guest Posted October 15, 2006 Report Share Posted October 15, 2006 FDA OKs whole grain health claims 1999-07-08 ARTICLE: NEW YORK, Jul 08 (Reuters Health) -- The US Food and Drug Administration announced Thursday that it has authorized marketers to claim that consumption of whole grain foods effectively reduces the risk of cancer and heart disease. General Mills, the cereal company, petitioned the FDA to permit the claim. General Mills produces cereals such as Cheerios, Wheaties and Total, which will carry the new claim on their packages starting in August. " Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat and cholesterol may reduce risk of heart disease and certain cancers, " the claim will read. Foods that contain 51% or more whole grains are allowed to carry the claim. The FDA hopes that by allowing the claim, consumption of whole grains will rise above the current level of 1% of the American diet. This is the first authorized claim that cites the role of a single food in the prevention of two chronic diseases. According to a statement from General Mills, the claim " will make it easier for shoppers to identify foods that are rich in whole grains. " A new survey cited by the company found that while 91% of Americans want more whole grain foods in their diet, 70% say that they are confused about which foods contain whole grains. The disease-preventing ability of whole grain foods " is not solely due to the dietary fiber found in whole grains, " said Dr. David R. Jacobs, Jr., in the statement. " Research suggests it's the whole food -- the whole grain delivers abundant amounts of antioxidant vitamins and phytochemicals that appear to act together to provide protective effects, " added the University of Minnesota epidemiologist. The July 27th issue of Circulation: Journal of the American Heart Association will publish new guidelines that recommend that Americans increase their consumption of whole grain foods to at least three servings a day. Survey results indicate that currently only 7% of American consume at least 3 servings of whole grains a day, and only 1% of what the average American eats comes from whole grain foods, General Mills says. Food labels that list " whole grain oats, " " whole grain wheat, " or " whole wheat " indicate foods containing whole grains. Copyright ) 2004 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. Reuters and the Reuters sphere logo are registered trademarks and trademarks of the Reuters group of companies around the world. DR. SEARS' COMMENTS: This is a case of money talks, and science walks. The day that Wheaties and Cheerios become the primary treatment for preventing heart disease is the day we have turned the corner in accelerating obesity in this country. Just look at the label of a box of Cherrios and ask how many carbohydrates will be in a serving size, and then compare that to the actual size you might eat. You?ll find that it similar to a candy bar, but at least a politically correct candy bar. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted October 15, 2006 Report Share Posted October 15, 2006 Whatever the FDA OKs is usually a bunch of Bull and not in the best interest of peoples health. So their endorsment holds no value as a means to say somethnig is good for the health. They havent got a clue about health. Stop FDA attempts to restrict availability of herbs and natural products The Food and Drug Administration (FDA) persists in attempting to restrict the availability of herbal products by regulations, in spite of public outrage. Suggestions for political strategy in defeating these trends are outlined. Note: this article is of an educational nature and should not be construed as providing legal advice. By Roger Wicke, Ph.D. http://www.rmhiherbal.org/a/f.ahr6.fda.html > FDA OKs whole grain health claims > 1999-07-08 > > ARTICLE: > NEW YORK, Jul 08 (Reuters Health) -- The US Food and Drug > Administration announced Thursday that it has authorized marketers > to claim that consumption of whole grain foods effectively reduces > the risk of cancer and heart disease. General Mills, the cereal > company, petitioned the FDA to permit the claim. General Mills > produces cereals such as Cheerios, Wheaties and Total, which will > carry the new claim on their packages starting in August. " Diets > rich in whole grain foods and other plant foods and low in total > fat, saturated fat and cholesterol may reduce risk of heart disease > and certain cancers, " the claim will read. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted October 15, 2006 Report Share Posted October 15, 2006 List, Has the FDA ever defined the term " whole grain " ? Just curious Frank ND - JoAnn Guest Sunday, October 15, 2006 2:43 PM FDA OKs whole grain health claims FDA OKs whole grain health claims 1999-07-08 Quote Link to comment Share on other sites More sharing options...
Guest guest Posted October 16, 2006 Report Share Posted October 16, 2006 , <fcunsrial wrote: > > List, > Has the FDA ever defined the term " whole grain " ? Just curious > Frank ND > Assuming they did, would their definition be credible? Quote Link to comment Share on other sites More sharing options...
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