Fwd: [ cacklinggrackle] The sad death of organic foods

[Guest guest]

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T. Lassiter Jones <ljonez23

Oct 13, 2006 10:17 AM

[cacklinggrackle] The sad death of organic foods

grackle <cacklinggrackle >

 

" I was a little unprepared. The commercial came on and I heard the

familiar ukulele strums of the late Hawaiian singer Israel

Kamakawiwo'ole's famous and famously beautiful version of 'Over the

Rainbow' (I know, but it really is quite lovely) and my first reaction

was merely to cringe and wince as yet another exquisite and plaintive

song was whored out to the advertising demons, just one of thousands.

 

" But then came the barrage of images: the requisite shot of the

Perfect Mom feeding her Perfect Child some sort of Perfect Food, all

bathed in soft morning breakfast-sy light with happy trees peeking

through the windows of the Perfect Kitchen in some utopian hunk of

Perfect America, a bizarre scene that of course does not exist

anywhere on this planet given how there weren't three empty wine

bottles and some used underwear and a stack of dirty dishes and a

fresh bottle of Xanax and an open newspaper offering up giant

headlines about murders and nuclear warheads and Korean sex slaves

anywhere in sight.

 

" And then it happened. The logo. The product shot. The soothing

voice-over. It was a commercial for a brand-new product: Kellogg's

Organic Rice Krispies. And your heart goes, Ugh.

 

" You say it aloud and the words tend to catch in your throat and make

you sort of gag. Kellogg's Organic Rice Krispies, with 'organic' in

big scripted flowing font across the top of the box, all steeped in

bogus warmth and happiness and false notions of health and nature and

protecting your Perfect Child from the millions of icky poisons and

unhealthy crap churned out by giant megacorps exactly like, well,

exactly like Kellogg's. "

 

Full column at:

http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2006/10/13/notes101306.DTL & feed\

=rss.mmorford