Bernays - Propaganda (How The Media Molds Your Mind) (1928)

[Guest guest]

" This is Edward Bernays' classic but still very informative book Propaganda

(1928) which is one of the first books which systematically dealt with the

effects propaganda has on our everyday lives. But the author didn't merely

observe

what was happening at the time, he also had a very special purpose in mind

for propaganda in the future. In this amazing book he lays out his eerily

prescient vision for using propaganda to regiment the collective mind in a

variety

of areas, including government, politics, art, science, and

education. For years it was the unofficial handbook for the PR industry as it

gives out the foundations to understand the fine art of " control of the

public mind " that we see today. Propaganda, though written in the late 1920s, is

an

excellent resource for a citizen in general. This manual, a seminal document,

is a key resource on the

thoughts and workings of the public relations industry, then only a speck

compared to what it is today. Everything from corporate PR to advertising in

general has basically internalized what is covered in this book in order to

serve

those institutional functions that mold the public's mind. Quoting the first

lines: " The conscious and intelligent manipulation of the organized habits and

opinions of the masses is an important element in democratic society. Those

who manipulate this unseen mechanism of society constitute an invisible

government which is the true ruling power of our country. " As we can all

perceive the

effects of media manipulation on today's world events, this fascinating book

can perhaps throw some light on the techniques used in present history

concerning among other the " War on Terror " .

 

http://www.newmediaexplorer.org/chris/Bernays%20-%20Propaganda%20%28how%20the%20\

media%20molds%20your%20mind%29%20%281928%29.pdf 153 page book is available

free here. A must read for everyone. " - Anon.

 

Chris Gupta

http://tinyurl.com/n66tr

---------------------

 

Here is what

 

http://www.newmediaexplorer.org/chris/2006/09/05/the_great_bird_flu_hoax.htm#joe

Dr. Mercola's in his new book:

http://www.mercola.com/LT/track.asp?l=216 " TheGreat Bird Flu Hoax: The Truth

They Don't Want You to Know About the

Next Big Pandemic " says:

 

" Edward L. Bernays, author of the book Propaganda, is considered to be the

" Father of Spin. " He mastered the art of persuading the masses using ideas he

learned from his uncle, Sigmund Freud. As a marketing genius, he could convince

anybody to buy just about anything. He described the public as a " herd that

needed to be led. " His PR

campaigns were so smooth in their approach that the public was unaware that

they were even being manipulated.He believed that the public needed to be told

what to think because they were incapable of creating their own rational

thought.

 

In Propaganda, Bernays writes:

 

Those who manipulate the unseen mechanism of society constitute an invisible

government which is the true ruling power of our country.We are governed, our

minds molded, our tastes formed, our ideas suggested largely by men we have

never heard of. This is a logical result of the way in which our democratic

society is organized.Vast

numbers of human beings must cooperate in this manner if they are to live

together as a smoothly functioning society. In almost every act of our lives,

whether in the sphere of politics or business in our social conduct or our

ethical thinking, we are dominated by the relatively small number of persons who

understand the mental processes and social patterns of the masses. It is they

who

pull the wires that control the public mind.8 Whether you read a newspaper,

listen to the radio, watch television, or surf the Internet, you run the risk

of being manipulated and deceived by this type of

propaganda. On the other hand, if you're careful, you can learn the truth.

The trick to being able to differentiate between reality and the lies and

deception may be as simple as learning to follow the money trail.

 

Once you learn how to follow the money, piercing the veil of deception will

become much easier for you. When you follow the money, you can frequently

uncover and understand hidden agendas and conflicts of interest. Suddenly, the

common strategies that many corporations use to deceive you become clearly

transparent. You won't need to rely on any " experts " to help you sort through

the

confusion, as you will be able to see right through many of the disinformation

schemes yourself.

 

Since the dawn of civilization, propaganda has been used to manipulate belief

systems. Ultimately, it is the responsibility of each individual to properly

interpret the goal of the messages being spread through any given medium. "

 

See also:

<

http://www.newmediaexplorer.org/chris/2004/05/04/how_to_stop_being_manipulated.h\

tm>How to Stop Being Manipulated!

 

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