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THE WEEKLY SPIN, June 14, 2006

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14 Jun 2006 15:37:01 -0000

weekly-spin

The Weekly Spin, June 14, 2006

 

 

 

 

 

 

THE WEEKLY SPIN, June 14, 2006

 

Sponsored by the nonprofit Center for Media and Democracy:

http://www.prwatch.org

 

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The Weekly Spin features selected news summaries with links to

further information about media, political spin and propaganda. It

is emailed free each Wednesday to rs.

 

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THIS WEEK'S NEWS

 

== BLOG POSTINGS ==

1. Confronted with Disclosure Demands, Fake News Moguls Cry

" Censorship! "

 

== SPIN OF THE DAY ==

1. Big Dose Of PR For Pfizer

2. America's Slip is Showing

3. Big Tobacco's Covert Witness Program

4. How Big Tobacco 'Protects' Non-Smokers

5. Spinning to their Graves

6. Ann Coulter's PR Formula: Hate Speech + Media Coverage =

Best-Seller

7. Antibiotic Trial Continues Despite Reported Threat to Children

8. Burson-Marsteller Lands Tuna Account

9. Red-Faced Broadcast Execs Resist Reform

 

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== BLOG POSTINGS ==

 

1. CONFRONTED WITH DISCLOSURE DEMANDS, FAKE NEWS MOGULS CRY

" CENSORSHIP! "

by Diane Farsetta

 

Be afraid, be very afraid! If television stations are required to

abide by existing regulations and label the corporate and government

propaganda they routinely pass off as " news, " the First Amendment

will be shredded, the freedom of the press repealed, and TV stations

will collapse overnight!

At least, that's what the public relations firms that produce

and distribute video news releases (VNRs) and other forms of fake

news would have you believe. PR firms are banding together and

launching lobbying and PR campaigns to counter the growing call for

full disclosure of VNRs, the sponsored video segments frequently

aired by TV newsrooms as though they were independently-produced

reports.

For the rest of this story, visit:

http://www.prwatch.org/node/4867

 

== SPIN OF THE DAY ==

 

1. BIG DOSE OF PR FOR PFIZER

http://www.odwyerpr.com/members/0613pfizer.htm

Pfizer has hired Clark & Weinstock, a New York and Washington D.C.

based " management consulting firm " that " specializes in reputation

and crisis management " and " the development of business ethics and

corporate responsibility programs. " O'Dwyer's PR Daily reports that

the company has been hired as a lobbyist " for general representation

and issues concerning Medicare/Medicaid and pharmaceutical research

& development. " The 11-person team assigned to the account includes

former Minnesota Republican Congressman, Vin Weber. Weber is also

Chairman of the National Endowment for Democracy and a board member

of both the Aspen Institute and Citizens Against Government Waste.

He was also involved with the neo-conservative network, the Project

for a New American Century. In mid-June two men announced they were

suing Pfizer, alleging serious side effects from the

anti-cholesterol drug Lipitor.

SOURCE: O'Dwyers PR Daily, June 13, 2006. (Sub req'd.)

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4882

 

 

2. AMERICA'S SLIP IS SHOWING

http://www.nytimes.com/2006/06/14/world/14pew.html

" As the war in Iraq continues for a fourth year, the global image of

America has slipped further, even among people in some countries

closely allied with the United States, " reports Brian Knowlton,

citing a new opinion poll by the Pew Research Center. The poll found

significant declines in esteem for the United States in countries

including Spain, India, Russia, Indonesia and Turkey, and smaller

declines in France, Germany and Jordan. " Obviously, when you get

many more people saying that the U.S. presence in Iraq is a threat

to world peace as say that about Iran, it's a measure of how much

Iraq is sapping good will to the United States, " said Pew president

Andrew Kohut.

SOURCE: New York Times, June 14, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4881

 

 

3. BIG TOBACCO'S COVERT WITNESS PROGRAM

http://tobaccodocuments.org/landman/TI11871006-1025.html

In a February 1989 speech to the Executive Committee of the

now-defunct Tobacco Institute, the group's Senior Vice President,

Charles Powers, sought to save the industry's covert " Scientific

Witness " program from impending budget cuts. The program, he said,

featured experts " who are our front line of defense in tax, public

smoking and advertising hearings every day. " Powers complained that

" scientists will not buck for love " the scientific consensus on the

link between environmental tobacco smoke (ETS) and health impacts.

" It takes money, " he said. " The Institute can't do it and be taken

seriously. We need people who have earned reputations as serious

researchers...who can review and critique articles, publish and act

as peer reviewers, " he said. Powers estimated that it cost an

average of $40,000 and took six weeks to identify and train a single

expert.

SOURCE: Anne Landman's Collection, June 11, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4879

 

 

4. HOW BIG TOBACCO 'PROTECTS' NON-SMOKERS

http://www.charlotte.com/mld/observer/news/local/14799268.htm

The R.J. Reynolds Tobacco Company has contributed $10,000 to an

Arizona group, the Non-Smoker Protection Committee. The group is

proposing a ballot initiative in favour of The Arizona Non-Smoker

Protection Act which it claims would create " a balanced, reasonable,

consistent, statewide non-smoking law, protecting minors and

preserving private property rights. " In fact, the initiative would

overturn existing smoking bans in cities such as Tempe and would

prevent other cities from instituting them. Dr. Leland Fairbanks, a

retired doctor, told Associated Press that the name of the

tobacco-friendly proposal has fooled some people into signing the

petition supporting the initiative being placed on the

ballot. " There's a lot of deception going on, " Fairbanks said. " Many

people think they're signing the health one, but they're signing the

R.J. Reynolds one. They're mad, and they should be. " Tobacco control

groups are proposing an alternative initiative, the Smoke-Free

Arizona Act.

SOURCE: Charlotte Observer, June 12, 2006.

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4877

 

 

5. SPINNING TO THEIR GRAVES

http://www.smh.com.au/news/world/washington-shrugs-off-guantanamo-suicides-as-me\

rely-good-pr/2006/06/12/1149964470426.html

The three recent suicides by detainees at the Guantanamo Bay

detention camp, referred to as “the gulag of our times†by

Amnesty International, are apparently not what they would seem.

Administration officials rejected suggestions the three had killed

themselves out of despair at their indefinite confinement. “It

does sound like this is part of a strategy in that they don’t

value their own lives … they certainly don't value ours and they

use suicide bombings as a tactic,†Colleen Graffy, the deputy

assistant secretary of state for public diplomacy, told the BBC on

Sunday. “Taking their own lives was not necessary, but it

certainly is a good PR move to draw attention.†The camp's

commander, Rear Admiral Harry B. Harris, Jr., said the suicides were

an al-Qaeda tactic. “They have no regard for life, neither ours

nor their own,†he said. “I believe this was not an act of

desperation, but an act of asymmetrical warfare waged against us.â€

SOURCE: Sydney Morning Herald, June 13, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4876

 

 

6. ANN COULTER'S PR FORMULA: HATE SPEECH + MEDIA COVERAGE =

BEST-SELLER

http://www.nytimes.com/2006/06/12/business/media/12carr.html

David Carr examines Ann Coulter's simple PR formula for marketing

her best-selling books: vile hate speech echoed in the mainstream

media. In her five books Ann Coulter has " suggested wistfully that

Timothy McVeigh should have parked his truck in front of the New

York Times, joked that a Supreme Court justice should be poisoned,

and said that America should invade Muslim countries and kill their

leaders. " Bob Wietrak of Barnes & Noble observes Ann Coulter's " fan

base is phenomenal and she is in the media constantly. When she is

in the media, it creates more media coverage. And every single day,

the book sells more. " TV loves Ann Coulter Carr concludes because

" seeing hate-speech pop out of a blonde who knows her way around a

black cocktail dress makes for compelling viewing. ... You can

accuse her of cynicism all you want, but the fact that she is one of

the leading political writers of our age says something about the

rest of us. "

SOURCE: New York Times, June 12, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4874

 

 

7. ANTIBIOTIC TRIAL CONTINUES DESPITE REPORTED THREAT TO CHILDREN

http://www.nytimes.com/2006/06/08/science/08drug.html?_r=1 & oref=slogin

A new antibiotic that has been found to cause four times the average

rate of acute liver failure in adults continues in a trial for more

than 900 children worldwide, despite criticism from a U.S. Food and

Drug Administration official and a study consultant. The drug, Ketek

(internationally known as Telithromycin) is manufactured by

Sanofi-Aventis, a French pharmaceutical firm with U.S. headquarters

in New Jersey. The company has defended the antibiotic as safe when

used as directed. " How does one justify balancing the risk of fatal

liver failure against one day less of ear pain? " asks Dr. Rosemary

Johann-Liang, of the FDA's Office of Drug Safety, in a memo

uncovered by the Times. Duke University infectious disease

specialist Dr. Danny Benjamin echoes the concern, calling the

pediatric trial " hard to support. " Benjamin is especially critical

of testing the antibiotic for routine ear infections at a time when

antibiotics are less frequently recommended for pediatric treatment.

Yet, the FDA's own website continues to promote the pediatric trial.

SOURCE: The New York Times, June 8, 2006 (reg req'd)

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4873

 

 

8. BURSON-MARSTELLER LANDS TUNA ACCOUNT

http://www.odwyerpr.com/members/0608tuna.htm

The PR firm Ruder Finn has lost the account working for the U.S.

Tuna Foundation to defend human consumption of canned tuna

containing high levels of mercury. Burson-Marsteller has landed the

account. " Amid the transition, Burson is working to challenge a

widely cited Consumer Reports study published this month which found

canned light tuna can contain higher levels of mercury than other

tuna and could pose serious problems to an unborn child, " O'Dwyer's

reports. The foundation has also appointed Anne Forristall Luke, a

former " principal at Washington, D.C. firm MGN and former public

affairs practice head for Ketchum, " to head the organization.

SOURCE: O'Dwyers PR Daily (sub req'd), June 8, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4872

 

 

9. RED-FACED BROADCAST EXECS RESIST REFORM

http://www.odwyerpr.com/members/index_media_notes.htm

The President of the Radio-Television News Directors Association

(RTNDA), Barbara Cochran, has conceded the accuracy of the recent

Center for Media and Democracy (CMD) report, Fake TV News:

Widespread and Undisclosed. " We had good reason to think that many

of the video examples posted on the CMD website were simple errors,

not deliberate attempts to fool the public, but the similarities

between newscast stories and video news releases (VNRs) were

embarrassing, " Cochran said in a statement. While RTNDA may be

red-faced, they are still resisting reforms that would mandate

disclosure of VNRs to viewers. Meanwhile, the owner of KEF Media

Associates, Kevin E. Foley, has abandoned even referring to VNRs,

preferring to call them " TV press releases " instead. The Federal

Communications Commission investigation into undisclosed use of

VNRs, he complains, represents a threat to " the free speech rights

of my corporate clients. "

SOURCE: O'Dwyers PR Daily (sub req'd), June 8, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4871

 

--

 

The Weekly Spin is compiled by staff and volunteers at the Center

for Media and Democracy (CMD), a nonprofit public interest

organization. To or unsubcribe, visit:

http://www.prwatch.org/cmd/_sotd.html

 

Daily updates and news from past weeks can be found in the " Spin of

the Day " section of CMD's website:

http://www.prwatch.org/spin

 

Archives of our quarterly publication, PR Watch, are at:

http://www.prwatch.org/prwissues

 

CMD also sponsors SourceWatch, a collaborative research project

that invites anyone (including you) to contribute and edit

articles. For more information, visit:

http://www.sourcewatch.org

 

PR Watch, Spin of the Day, the Weekly Spin and SourceWatch are

projects of the Center for Media & Democracy, a nonprofit

organization that offers investigative reporting on the public

relations industry. We help the public recognize manipulative and

misleading PR practices by exposing the activities of secretive,

little-known propaganda-for-hire firms that work to control

political debates and public opinion. Please send any questions or

suggestions about our publications to:

editor

 

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Contributions to the Center for Media and Democracy are

tax-deductible. Send checks to:

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Madison, WI 53703

 

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