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10 May 2006 15:37:01 -0000

weekly-spin

The Weekly Spin, May 10, 2006

 

 

 

THE WEEKLY SPIN, May 10, 2006

 

Sponsored by the nonprofit Center for Media and Democracy:

http://www.prwatch.org

 

To support our work now online visit:

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The Weekly Spin features selected news summaries with links to

further information about media, political spin and propaganda. It

is emailed free each Wednesday to rs.

 

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THIS WEEK'S NEWS

 

== BLOG POSTINGS ==

1. New CIA nominee Michael Hayden: SourceWatch has been on the case

since 2003

 

== SPIN OF THE DAY ==

1. Facing the Media Crisis - October 6-8, Burlington, VT

2. USDA Officials Asked to Spread Iraq Manure

3. Former Oilman Aims To Overturn WWF's Anti-Nuclear Policy

4. Covert Recruiting Video in Schools, on Planes and TV

5. They Really CARE -- About Energy Profits

6. Green - or Greenwash - TV?

7. Pity the Poor, Misunderstood Oil Industry

8. New Homes for Corporate Video, Robin Raskin

9. The Telecom World's Payola Pundit

10. Lobbyists-Loot Dot Con: Berman Flees, Martosko Plays Dumb

 

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== BLOG POSTINGS ==

 

1. NEW CIA NOMINEE MICHAEL HAYDEN: SOURCEWATCH HAS BEEN ON THE CASE

SINCE 2003

by Conor Kenny

 

The man nominated today to head the CIA by President George W. Bush,

General Michael V. Hayden, has been tracked by SourceWatch (the

" mother-wiki " of Congresspedia) users on his own profile page since

2003. It's still basic, but now that he's famous for more than not

knowing what the 4th amendment says while serving as the Principal

Deputy Director of National Intelligence (see his profile), we hope

it will be expanded by our community of contributors.

As he moves through his confirmation process I also expect to

see postings to the pages on the Senate Select Committee on

Intelligence and its members as that committee's confirmation

hearings for Hayden approach.

For the rest of this story, visit:

http://www.prwatch.org/node/4788

 

== SPIN OF THE DAY ==

 

1. FACING THE MEDIA CRISIS - OCTOBER 6-8, BURLINGTON, VT

http://www.acmecoalition.org/page.cfm?ID=134

Action Coalition on Media Education (ACME) convenes its national

conference this October 6 -8 in Burlington, Vermont, and

registration has begun on ACME's website. Dozens of presenters will

include Amy Goodman, Bill McKibben, Jean Kilbourne, Robert Jensen,

Jerome Armstrong, Carrie McLaren, Jeff Chester, Sut Jhally, Bob

McCannon, Diane Wilson, Josh Silver, Peter Phillips, Anthony Riddle,

Lauren-Glenn Davitian, Hannah Sassaman, Pete Tridesh, and Sara

Voorhees. CMD's John Stauber will deliver one of the keynotes titled

" What’s Reality? Fake News, Real News and Weapons Of Mass

Perception. " Stauber will examine the Lincoln Group's planting of

fake news in Iraq and other issues in The Best War Ever, the new

Rampton/Stauber book to be published on September 14.

SOURCE: ACME, May 10, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4791

 

2. USDA OFFICIALS ASKED TO SPREAD IRAQ MANURE

http://www.washingtonpost.com/wp-dyn/content/article/2006/05/07/AR2006050700898.\

html

On May 2, a U.S. Department of Agriculture speechwriter emailed 60

USDA staff that " the President has requested that all members of his

cabinet and sub-cabinet incorporate message points on the Global War

on Terror into speeches, including specific examples of what each

agency is doing to aid the reconstruction of Iraq, " reports Al

Kamen. An email attachment listed " examples of GWOT messages within

agriculture speeches, " such as, " Several topics I'd like to talk

about today -- Farm Bill, trade with Japan, WTO, avian flu ... but

before I do, let me touch on a subject people always ask about ...

progress in Iraq. " The email said such language is " being used by

[uSDA] Secretary Johanns and deputy secretary Conner in all of their

remarks, " and urged recipients to " use these message points as often

as possible " and report back when they do, for " a weekly account

sent to the White House. "

SOURCE: Washington Post, May 8, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4790

 

3. FORMER OILMAN AIMS TO OVERTURN WWF'S ANTI-NUCLEAR POLICY

http://www.theaustralian.news.com.au/story/0,20867,19070034-2702,00.html

Greg Bourne, the former president of BP Australia and current head

of WWF Australia (formerly known as the World Wildlife Fund), last

week argued that Australian environmentalists should learn to live

with uranium mining. " The key issues are if we're going to be a

nation exporting uranium, we have to know absolutely it's only being

used for peaceful purposes and waste products are being stored

safely, " he said. This week, Bourne is in London at WWF

International's global energy taskforce, where he wants to overturn

the group's stance that " WWF does not believe that nuclear power is

the solution to global warming. In fact, WWF has a vision for the

future which phases out the use of fossil fuel and nuclear in the

share of energy use across the globe. " The Australian reports that

in March, Bourne apparently " ordered the organisation's global

anti-nuclear policy be removed from WWF Australia's website. "

SOURCE: The Australian, May 9, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4789

 

4. COVERT RECRUITING VIDEO IN SCHOOLS, ON PLANES AND TV

http://www.chicagotribune.com/news/nationworld/chi-0605060077may06,1,212661.stor\

y?coll=chi-newsnationworld-hed

United Airlines' new in-flight video " was produced and funded by the

Department of Defense -- a fact passengers do not learn from

watching it, " reports Jason George. The 13-minute segment, " Today's

Military, " profiles five " military glamor jobs. " It shows only " one

soldier beyond U.S. borders, " who's " doing humanitarian work in

Thailand " -- a remarkable focus at a time of war. The Defense

Department paid United $36,000 to run the video for one month. A

United spokesperson said " between 7 to 15 minutes " of their two-hour

programming is sponsored video. The military video was excerpted

from a 48-minute feature, produced by the Mullen firm, that's aired

on at least two Illinois TV stations: Springfield's ABC and Peoria's

UPN affiliates. The feature " does not say who produced it until the

final credits roll " and the Defense Human Resources Activity is

listed. The goal is to educate " influencers, " including parents and

teachers. " This fall, 40,000 copies " of the feature " will be shipped

to high school guidance counselors for distribution to students. "

SOURCE: Chicago Tribune, May 6, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4786

 

5. THEY REALLY CARE -- ABOUT ENERGY PROFITS

http://www.freenewmexican.com/news/43319.html

Wendy Brown reports, " Critics say the Citizens' Alliance for

Responsible Energy ... is a classic front group for the oil-and-gas

industry. CARE claims its purpose is to educate people about energy

policy and undo some of the spin that left-wing groups have

propagated about alternative fuels like ethanol and hydrogen. But

John Stauber ... disagrees. 'If the big, polluting, price-gouging

energy corporations funding this group of 'citizens' were out in

front pushing their agenda, the press and public would be

appropriately skeptical. Instead, industry uses the tried-and-true

method of hiding behind a front group with a consumer-friendly

name.' ... CARE's Web site contains position papers arguing that

global warming is not a man-made problem, that nuclear power is an

environmentally responsible power source and that the public should

proceed with caution in developing renewable energies like solar and

hydrogen. " CARE is staffed by Mark E. Mathis, a former TV anchor,

current radio talk show host and consultant with the Independent

Petroleum Association of New Mexico.

SOURCE: The New Mexican, May 7, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4783

 

6. GREEN - OR GREENWASH - TV?

http://news.bbc.co.uk/1/hi/business/4938502.stm

" A new broadband TV channel dedicated to showing films about the

environment is offering companies a chance to broadcast their

green-tinged messages -- for nothing, " reports BBC News. " Already,

films by energy giant Npower and ice cream maker Ben & Jerry have

been shown by the channel, " called Green.tv. Founder Ade Thomas

said, " Anyone who makes films about environmental issues can

broadcast them for free via Green.tv. ... We're an aggregator of

editorial content. " Thomas explained that initial plans called for

an editorial board to oversee content, but now the channel will

" clearly mark who has made each film, " and allow viewers " to prick

holes in any film peddling lies or misleading praise of companies "

on its blog. Green.tv partners include Greenpeace and Friends of the

Earth. Internationally, it receives support from the United Nations

Environment Program, Water Aid and The World Conservation Union.

SOURCE: BBC News, May 2, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4782

 

7. PITY THE POOR, MISUNDERSTOOD OIL INDUSTRY

http://www.nytimes.com/2006/05/03/business/media/03oil.html

As gas prices rise and oil companies enjoy record profits, the

industry is increasing its PR efforts. The American Petroleum

Institute (API) hired The Hawthorn Group and Edelman's advertising

practice, spending " more than $20 million over the last few months. "

Talking points developed by API and others include: " forces of

demand have outstripped supply, " especially with China's economic

growth; " oil industry profits are not outsize by the standards of

other major industries " ; and " Western oil companies have only a

limited share of the crude oil market. " The industry has retained

" familiar Washington figures like the former Reagan official,

Michael K. Deaver, and former Senator J. Bennett Johnston of

Louisiana, " to gain Congressional support. PR Week reports that

ExxonMobil is " discussing its Energy Outlook presentation ... with

policymakers, citizen groups, and the media. " Shell Oil is promoting

its " Fuel Stretch Principles, " which " help people improve their fuel

economy, " and its credit card, " which offers a 5% rebate on gas

purchases. "

SOURCE: New York Times, May 3, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4780

 

8. NEW HOMES FOR CORPORATE VIDEO, ROBIN RASKIN

http://www.prweek.com/us/features/article/556005/Broadcast+tools+find+second+hom\

e/

" Putting VNRs, b-roll, and SMTs on the Web is quickly becoming a

corporate necessity, " claims PR Week, referring to sponsored " news "

packages, interviews and other video. A MultiVu executive " notes

that pharma companies in particular are using broadcast content on

the Web to reach out to a different audience. ... MultiVu recently

produced a VNR package about osteoporosis for spinal-product company

Kyphon and later incorporated the footage into a multimedia news

release ... to target physicians. " PR Week also suggests

distributing corporate video via podcasts, RSS feeds and iTunes. In

related news, " VNR Queen " Robin Raskin is featured on the new

Tech website. In their release announcing the site, calls

Raskin " The Boomer, " and says she will provide " regular coverage

focused on a maturing audience. " Red Herring writes that Tech

is " designed to help consumers and provide a preferred advertising

platform for product marketers. "

SOURCE: PR Week (sub req'd), May 1, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4779

 

9. THE TELECOM WORLD'S PAYOLA PUNDIT

http://www.nypost.com/business/67923.htm

The New York Times, Washington Post and other " major U.S. newspapers

often quote Jeff Kagan -- regarded as one of the most influential

telecommunications analysts -- but invariably leave out the fact

that he is paid by many companies in the industry to offer his

comments to the media, " reports Tim Arango. Kagan's web site

describes him as a " 'fee-based' analyst " who " gives interviews,

analysis and insights to the media for free, and charges everyone

else. " Sprint, Verizon and BellSouth are among the companies that

have hired Kagan. " Kagan admits he is rarely asked by reporters if

he is being paid by the companies he is speaking about, " writes

Arango. " He said he is more frequently asked if he has an investment

relationship with a particular company, and does not hold stock in

the companies he counts as clients. "

SOURCE: New York Post, May 3, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4778

 

10. LOBBYISTS-LOOT DOT CON: BERMAN FLEES, MARTOSKO PLAYS DUMB

http://abclocal.go.com/kgo/story?section=politics & id=4140447

Mark Matthews, reporter for KGO, the ABC TV affiliate in San

Francisco, traveled to Washington, DC, to investigate Rick Berman,

the booze, food and tobacco lobbyist behind ActivistCash.com and

many other front groups. Reports Matthews, " Berman set up the Center

for Consumer Freedom and a number of other tax exempt educational

organizations. And those educational non-profits all seem to support

messages that dove tail nicely with the food beverage and tobacco

industries that have hired Richard Berman. ... When we tried to ask

Rick Berman himself about that, he ducked out of our interview. ...

Berman wouldn't talk with us about how his non-profits are connected

financially to his lobbying business, and his research director

(David Martosko) didn't tell us. 'I don't know the firms that send

the Center for Consumer Freedom money. I don't want to know. It's

not my business to know.' ... The most recent available tax records

for the Center for Consumer Freedom show in 2004 Berman and Co. took

in a million-and-a-half dollars from the Center for Consumer

Freedom. ... Representative Pete Stark of Fremont, calls Berman's

operation an abuse. "

SOURCE: KGO TV, San Francisco, May 3, 2006

For more information or to comment on this story, visit:

http://www.prwatch.org/node/4777

 

--

 

The Weekly Spin is compiled by staff and volunteers at the Center

for Media and Democracy (CMD), a nonprofit public interest

organization. To or unsubcribe, visit:

http://www.prwatch.org/cmd/_sotd.html

 

Daily updates and news from past weeks can be found in the " Spin of

the Day " section of CMD's website:

http://www.prwatch.org/spin

 

Archives of our quarterly publication, PR Watch, are at:

http://www.prwatch.org/prwissues

 

CMD also sponsors SourceWatch, a collaborative research project

that invites anyone (including you) to contribute and edit

articles. For more information, visit:

http://www.sourcewatch.org

 

PR Watch, Spin of the Day, the Weekly Spin and SourceWatch are

projects of the Center for Media & Democracy, a nonprofit

organization that offers investigative reporting on the public

relations industry. We help the public recognize manipulative and

misleading PR practices by exposing the activities of secretive,

little-known propaganda-for-hire firms that work to control

political debates and public opinion. Please send any questions or

suggestions about our publications to:

editor

 

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Contributions to the Center for Media and Democracy are

tax-deductible. Send checks to:

CMD

520 University Avenue, Suite 227

Madison, WI 53703

 

To donate now online, visit:

https://www.egrants.org/donate/index.cfm?ID=2344-0|1118-0

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