Daily Grist:GREEN PRODUCTS GUILTY OF GREENWASHING, STUDY SAYS

[Guest guest]

5At 08:01 AM 11/21/07, you wrote:

Go and Greenwash No More

Green products largely guilty of greenwashing, says study

A study of 1,018 " green " products from big-box stores has found

that all but one were marketed with false or misleading eco-claims.

Researchers from TerraChoice Environmental Marketing called out products

for committing the " Six Sins of Greenwashing " : a hidden

tradeoff (e.g., toxin-loaded electronics touting their energy

efficiency); no certifiable verification of green claims; flat-out lying

about certification; vagueness (e.g., products claiming " all

natural " status, which could include hazardous substances that occur

naturally); irrelevance (e.g., products claiming to be CFC-free even

though CFCs have long been banned); or a lesser-of-two-evils situation

(e.g. organic cigarettes). Cascade paper towels were the big -- and only

-- winner, with claims of being chlorine-free, having recycled content,

and having legitimate logos checking out as accurate.

[ email | discuss | + digg | + del.icio.us ]

sources: CanWest News Service, TerraChoice

 

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