The Truth About Fat Loss Hype and Scams including this one

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Get a little tired of these posts that draw you in saying they have the answer---then at the end don't tell you nothing just want you to buy their book --product etc... I don't think this is the place for that Thanks BeaKathy <vanokat wrote: The Truth About Fat Loss Hype and Scams People's Chemist Interviews World Renowned Researcher, Author and Personal Trainer on what Pisses him Off the Most about Fat

Loss Hype and Scams! Dietary advice in America is a complete sham. The industry is fueled by those who stand to gain millions from the poor retards who are unable to see and "think" through the hype. This is best illustrated by the massive dietary ignorance that exists among the general public. For example, I've had 300lb men look at me and say "sugar is not that bad" or insist that they don't have to count calories because they eat a "low fat diet"...My quick response is, "Oh really, and how is that working out for you?" Time to get empowered with some knowledge. If you want to know everything you need to know about fat loss, muscle building, controlling blood sugar and never worry about being hoodwinked by the guru's and experts, then read this interview. And when you are done, invest in your future; purchase Anthony's eBook, The Fat Loss

Bible and follow my 10 Habits for Automatic Fat Loss. FYI: We are not two fat asses sitting behind a computer trying to teach you about fat loss. Nor are we wanna-be bodybuilders trying to proclaim that we have the latest-greatest muscle building methods...We are just two authors who have dedicated their lives to independent research and aren't afraid to take our shirts off at the beach. ..> ..> I began training at 16, and it quickly became an all-consuming passion – I loved reading and learning as much as I could about it, I loved talking about it, and I

loved doing it. Eventually I figured that it would be nice to make a living doing something that I loved so much, so I enrolled in a fitness certification course and in 1991 I became a certified trainer. It's quite rewarding when you can help other people change not only their bodies but their lives. When someone comes to you with a poor physical self-image, and you whip them into shape, the change in their demeanor can be amazing. They don't feel ashamed of or embarrassed by their bodies anymore, their personality brightens up, and they become more outgoing and confident. It's a very liberating and empowering endeavor to successfully change your own body for the better. Over the last several years, I've increasingly turned my efforts towards researching and writing. When you're doing personal training, you get to influence a small group of people each week. In contrast, when writing articles and books you get your message out to thousands of people each week.

I think it's important for folks who can correctly interpret scientific literature and who also have valuable real-life experience in training people to compile and share their knowledge, as there's just way too much garbage floating around out there in the marketplace. It's like the music industry – I find most of the music I buy nowadays is from new bands on small Independent labels. These bands might not be clocking up the kind of sales that Justin Timberlake or Britney Spears have, but they are raw, fresh and real, whereas so much of mainstream music is all glitz and no substance. Weight loss commentators like Greg Ellis, Lyle McDonald and myself might not have won the attention of the big publishing houses, but I have no doubt whatsoever we could take someone overweight and turn them into a shredded masterpiece long before any Oprah-endorsed best-selling diet 'guru' could ever dream of. Shane: Why did you write The Fat Loss

Bible? Yeah, that's an interesting story. The truth is I originally had no intention of writing a fat loss book. To me, the weight loss industry is one absolutely rife with dishonesty, incompetence, and shameless opportunism. You know that stereotype image people have of the shonky fast-talking used car salesman, with his cheap suit, gold chains and greasy hair, intent on selling you a lemon? That's pretty much how I view most weight loss marketers and authors. Of course there are some ethical and factual weight loss authors, just as there are honest used car salesmen. But overall, the diet book industry is a charlatan's paradise, and I really didn't want any part of it. My first book was intended to address the huge modern-day departure from the diet and lifestyle our species evolved on, and how this promotes many of our chronic health conditions such as heart disease, cancer, and diabetes. Part of this book was going to focus on the

fallacy of the campaign against saturated fats and cholesterol. I wrote so much on just that topic alone that I realized it was going to form a book of its own – that's how The Great Cholesterol Con was born. In late 2005, as The Great Cholesterol Con was nearing its final stages, I posted an impromptu ab shot on my web site as part of an article about low-carb diets. In response to all the flattering emails I received wanting to know how I got so lean, I wrote another article. In this article, I stated the indisputable fact that the fundamental requirement of weight loss is a calorie deficit. I pointed out that playing around with macronutrient ratios had little to no effect on the rate of fat loss. Anyone who is familiar with the scientific literature will know that I am 100% correct in making those assertions. However, most low-carb devotees don't frequent medical libraries; they rely on hyperbolic diet books for their information, and then congregate on

Internet chat forums pissing in each other's ears. So when I came along and told them that their most cherished belief – the metabolic advantage theory – was wrong, the poor sods went nuts. I was lambasted on low-carb forums around the world, my character was attacked and I was even accused of being dishonest. I even made the mistake of going on one of these forums and trying to reason with my detractors, but I was simply stunned by the level of unrepentant stupidity I faced. I realized I was breaking one of my cardinal rules, which is to never try and reason with unreasonable people. Arguing with someone who believes in metabolic advantage dogma (MAD) is like arguing with a religious fundamentalist who believes in intelligent design – it's a complete waste of time, because they have already decided what they want to believe and will not even begin to entertain conflicting evidence. I cited studies, I challenged them to justify their venomous accusations, even

offered to skate naked down Melbourne's Chapel Street in my birthday suit if they could prove me wrong – all to no avail. In my opinion, MAD believers are without the question the most fanatical dietary dogmatists in existence. They really are a sad bunch. All their venom and hostility was no doubt intended to shut me up or get me down, but what it instead did was fire me up even more. When someone has a go at me and I know full well that I'm right, it's like flicking on the nitrous switch in a highly tuned GTR. Instead of shutting me up, they completely dissolved any inhibitions I had about writing a fat loss book. I realized there was so much misinformation and mindless dogmatism dominating the weight loss arena, I figured it was high time someone wrote a book clearly defining the true requirements of fat loss and explaining with irrefutable scientific evidence just why MAD is one big sham. So that's exactly what I did. The end result is The Fat Loss Bible, a

book that is receiving enthusiastic praise from readers all over the world and is now among Clickbank's top 10 best-selling diet ebooks. I'm sure the creation of a book clearly highlighting the absurdity of MAD was the last thing my critics were hoping for, but that was the direct outcome of their ad hominem vitriol. The Fat Loss Bible (http://thepc.tungsten1.hop.clickbank.net) is pretty much my way of giving the middle-finger salute to the MAD crowd. Hey, they've been so nice to me, one good turn deserves another, right? (Laughing). At the same time, it's an invaluable guide for impartial and reasoning folks who would like to learn the true requirements of safe and lasting fat loss. Speaking of the MAD crowd, I've just released a new ebook titled They're All MAD. It's a revealing expose on the behavior of the MAD movement and the untenable claims of the leading MAD promoters

including Michael Eades, Gary Taubes, Richard Feinman and Eugene Fine. I had originally intended it as an exclusive bonus for purchasers of The Fat Loss Bible, but I have decided to make it freely available. I think as many people as possible should be made aware of just what a complete joke MAD really is. Shane, your readers can access their free copy of They're All MAD simply by clicking the following link: http://www.thefatlossbible.net/They_Are_All_Mad.pdf Your readers should free to spread this PDF far and wide. MAD is distracting a lot of people from the true requirements of weight loss, so the more people exposed to the facts, the better. Shane: What pisses you off most about all the other diet books on the market? The fact that most of them are 1% science and 99% bullshit. Most diet authors don't have a clue about the real

science of fat loss and body re-composition. Instead, they seem to be enthralled with novel but scientifically unfounded gimmicks. When you take most of the claims made by these authors and place them under the bright light of scientific scrutiny, it quickly becomes apparent they are largely nonsense. And big publishers are more than happy to encourage this kind of behavior because they know books with a novel new angle capture the public's imagination. The big publishing houses care about maximum sales and profits, not with ensuring that the books they publish are based on meticulous research. So you have a steady flow of books that have highly marketable themes but are filled with scientifically untenable hogwash. The other thing that publishers and literary agents are big on is fame. Someone famous will always have a huge advantage over someone not so famous. So even if you are an extremely sharp individual with great writing skills and meticulous research

habits, the reality is that publishers and agents are far more interested in publishing diet books by chubby self-help 'gurus' and supermodels with eating disorders. In the diet and health arena, as in so many other arenas, quality of information and quantity of sales often enjoy an inverse relationship with each other. At the end of the day, successful weight loss boils down to one thing – establishing a calorie deficit of sufficient magnitude to induce weight loss and maintaining that deficit until your weight and body composition goals are achieved. And the time-honored way to do this is by employing sensible caloric restriction and/or regular exercise – not by disregarding calories and becoming obsessed with carbs and insulin, nor eating according to body type, nor pissing on Ketostix every day to ensure you're in ketosis, nor becoming a fat-phobic vegan. All that stuff is just part of the hyperbolic PR sideshow. I would be remiss to point out

that not all diet authors are full of the sticky brown stuff. Lyle McDonald and Greg Ellis, who I mentioned earlier, are two other low-carb authors who realize the critical importance of calories. Unlike most other low-carb writers, they don't go promoting any of this metabolic advantage rubbish. Another low-carb book I quite like is Life without Bread by Wolfgang Lutz, although I recommend it as a good introductory primer to low-carb nutrition, not as a fat loss guide. I like the fact that it's written by a highly experienced physician and the way it doesn't read like one big long infomercial, as most other popular diet books do. Shane: Do you follow your own research findings? In other words, are you a fat ass behind the computer screen? That's an excellent question, because there are a lot of 'experts' out there offering fat loss and training advice to others who are in poor shape themselves. When I think of all the popular diet book authors –

the guys whose books have sold in the millions – there's not one that comes to mind who has what I would even begin to consider an inspiring physique. In fact, I'd actually pay not to look like most of those guys! I can't understand why anyone would take fitness or fat loss advice from someone who can't even whip his own butt into shape. And this whole pseudo-expert phenomenon has gotten even worse with the Internet. Now any joker can hide behind his computer screen, post on Internet forums under a moniker like "MuscleStud_853", and pretend he's a highly experienced super-trainer, when in reality he's a sedentary lard-assed slob slurping his way through another tub of ice cream. I might not be challenging Jay Cutler for the Mr. Olympia title anytime soon, nor do I expect to be breaking Lance Armstrong's seven-time Tour De France record. However, I do eat right, train vigorously, and keep good sleep habits on a daily basis. This allows me to maintain single

digit body fat percentages and keep in pretty decent shape year round. I strongly believe anyone giving health and fitness advice should practice what they preach. I don't ever want to be one of these guys who makes diet and training recommendations, yet looks like he could do with a little fat loss advice himself! Shane: What is the first step for someone who wants to start getting thin? Two words: Calorie deficit! If you need to lose weight, repeat those 2 words over and over until they become burned into your brain, because they describe the most fundamental requirement of weight loss. The first thing you absolutely must do is establish a calorie deficit. You can lower carbs all you want and dramatically decrease insulin output, you can lower your fat intake to a level that would make Dean Ornish jealous, you can go so far into ketosis that your stinking breath could be licensed as a crowd dispersal

agent…but if you don't establish a calorie deficit, you won't lose jack. When you establish a calorie deficit, it sends a powerful signal to the body that there is a shortfall in dietary calories. If your body requires 3,000 calories to get through each day, but your diet is only supplying 2,500 calories, then that shortfall must be met from a source other than your diet. Set up your diet and training regimen correctly, and that shortfall will be met by tapping into your body fat stores. Establish a calorie deficit of sufficient magnitude, and you will lose weight. The trick is to make sure that this weight is comprised primarily of fat and not muscle or bone. The Fat Loss Bible explains in detail exactly how to do this. Establishing a calorie deficit via caloric restriction and/or exercise has been shown time and time again in tightly controlled clinical trials to induce fat loss. In contrast, tightly controlled metabolic ward research has shown that

instituting a low-carb or low-fat diet at maintenance calorie intakes does not induce fat loss. Metabolic ward studies also show that there is no difference in fat loss among calorie restricted diets of differing macronutrient content, save for a slightly enhanced loss of fat and preservation of muscle with higher protein intakes. There is no such thing as a 'metabolic advantage' for low-carb diets. The prime requirement for weight and fat loss is, and always has been, a calorie deficit. So the choice is yours – become aware of the real requirements of fat loss, or get sucked in by hyperbolic weight loss shams and continue to spend your Saturday nights alone in front of the TV with no-one for company except a bunch of low-carb bar wrappers and a bottle of diet soda resting on your prodigious gut. Shane: Where does a person start with exercise? OK, this becomes a little bit trickier because when someone comes to me for

training advice, I sit them down and go through their previous training history, I enquire about the presence of any past or current injuries, I ask about their medical history, and if possible, I ask them to go to their doctor and get a full blood work-up that includes a hormonal profile so that I can see exactly what I'm dealing with. Then I take that person into the gym and run them through the bread and butter exercises to see which ones they can perform properly and which ones they have difficulty with. As I run them through these exercises I'm getting a good picture of their level of co-ordination and flexibility. I will use all this information to design a program that is optimally tailored to that client. I don't have a pre-printed 'cookie cutter' routine that I give to every trainee. I might have 2 clients whose primary goal is fat loss, but their routines might look totally different. One client might be an unfit and overweight housewife with a

problematic knee, the other might be an already fit young bloke who just needs to lean out a little more for summer. Their routines are not going to look the same. Furthermore, as each trainee progresses their routine will be changed accordingly. So when giving exercise recommendations, one must keep in mind that individuals can vary widely in their specific needs, and a training program will need to reflect those needs. However, there are a number of general principles I apply across the board. Firstly, I recommend that every trainee performs a mix of weight training and cardio. Weight training is unparalleled when it comes to building muscle and strength and preventing bone loss. It allows you to sculpt a physique into a symmetrical masterpiece and it gives a firm toned look that can be hard to achieve with other forms of exercise. I always include some cardio because it is imperative to keep the cardiovascular system in excellent condition.

I generally keep the working portion of all weight training workouts to around 45 minutes or less. With cardio, I prefer relatively short sessions with intermittent bouts of high intensity activity, rather than long drawn out sessions where one exercises at a constant rate for hours on end. Depending on your schedule, you can do your weight and cardio workouts separately, or you can hit the weights then do your cardio right after. Another strategy I like to use when people are really pressed for time is circuit-style training. I'm not referring to those pansified classes where you and a bunch of others make your way around a room full of chrome hydraulic machines. I'm talking about still doing the real stuff – the basic compound movements - but doing them in a fashion so that your workout is pretty much non-stop. And if you set things up right, you can usually get away with this type of training in a commercial gym. For example, you can do a set of squats, take a

couple of quick deep breaths, then grab the chin bar on the power rack you're squatting in and knock out a set of chins. Then go back to squats. If you're doing dumbbell bench presses, finish a set of flat presses than get up, grab one of the dumbbells, and start doing one-arm dumbbell rows on the same bench. And so on. This type of training can be very tough and takes some building up to. But it is very time effective. Basically, when planning out an exercise routine, you need to work out how many exercise sessions you can realistically perform each week, and then design a program based on that. A highly touted six-day-a-week routine will be of little use to you if you can only make it to the gym three times a week. If you do not have previous experience with weights, then I strongly recommend you seek out the assistance of a competent trainer. Another thing I often recommend to those seeking weight loss is to increase their level of incidental

activity. Need to go to the shops? Great. Do yourself and the environment a favor and leave the car in the garage, and walk. Instead of using the elevators at work or at the shopping mall, take the stairs. And don't forget to make exercise fun. Hey, this is something you need to do for the rest of your life, but that isn't going to happen if you look upon exercise as drudgery, as something you grudgingly do only because you know it's good for you. Find activities you like and stick to them. Mix things up, and change your training routines around on a regular basis. Any experienced weight trainer will tell you that there's few things that re-ignite training enthusiasm like a change in routine. Play your favorite music while you work out, there's no need to train like there's a final year exam going on in the same room. When I'm training, I'm having a blast, I'm ripping into it, the Ramones or AC/DC are blasting in the background, it's like a one-man party

(laughing). Train like you mean it! Leave the long face at the door and show some spark in the gym. If you train like a half-hearted sloth, that's pretty much what you'll end up looking like. Thanks Anthony! Keep up the great work. Your book is a must read for anyone concerned about losing fat and extending their expiration date. Readers, if you enjoyed this interview and want to take action, read about the fat loss myths here: http://thepc.tungsten1.hop.clickbank.net. Get my 10 Habits to Automatic Fat Loss here: http://www.thepeopleschemist.com/foundation.html http://www.thepeopleschemist.com/interview_view.php?id=6

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Bea to some extent I agree tht advertising on here is not the place.......

However I would also like to tell you that stuff written by Anthony Colpo is accurate worth reading informative and he tells it like it is!!!!! I have NO financial interest in his products.... I am just an end user and beneficient of his good writings.

 

Clare in Tassie