2006 Bitter Pill Awards

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http://www.bitterpillawards.org/

 

2006 Bitter Pill Awards

 

Exposing Drug Company Manipulation of Consumers

 

 

 

April 26, 2006, Boston, MA - The Prescription Access Litigation Project (PAL)

announced winners of the 2006 Bitter Pill Awards earlier today through a

nationwide conference call. This year, Bitter Pill Awards were presented in four

categories to drug companies engaging in over-zealous and questionable marketing

practices. The drug industry's national lobbying group, PhRMA, received two

awards, and the remaining three awards were shared among makers of five of the

nation's most well-known drugs: Lunesta, Ambien/AmbienCR, Lipitor, Crestor and

Strattera. A positive " Real Deal " award was also presented to call attention to

MedVantx, one company that is working to provide consumers with affordable

alternatives to expensive, brand-name drugs.

 

Hear the Audio Recording of the 2006 Bitter Pill Awards!!

 

Click here to get full Press Kit

 

A list of drug award names and coinciding recipients follows.

 

The 2006 Bitter Pill Awards:

 

The While You Were Sleeping Award : For Overmarketing Insomnia Medications to

Anyone who's ever had a Bad Night's Sleep

 

Winners: Lunesta (Sepracor) and Ambien/Ambien CR (Sanofi-Aventis)

 

The " Got Cholesterol? " Award : For Advertising Statin Drugs Far Beyond those Who

Need Them

 

Winners: Lipitor (Pfizer) and Crestor (AstraZeneca)

 

The Driven to Distraction Award : For Hawking an Attention Deficit drug by

Distracting Consumers with ADD

 

Winner: Strattera (Eli Lilly)

 

The Fox Guarding the Hen House Award : For Pushing Toothless Voluntary

Guidelines on Drug Advertising and The Truth is Stranger Than Fiction Award: For

Commissioning a Hackneyed Thriller to Scare Americans about Canadian Drugs

 

Winner: Pharmaceutical Research and Manufacturers of America (PhRMA)

 

The Real Deal Award : For Promoting Safe, Effective Generics and Countering Drug

Industry Marketing

 

Winner: MedVantx