The One real Reason You are Stressed Out, Overweight, depressed or Angry

[Guest guest]

The One Real Reason You Are Stressed Out,

Overweight, Depressed or Angry

by Brian W. Vaszily for www.SixWise.com

 

http://www.sixwise.com/newsletters/06/04/05/nonbeliever.htm

 

NOTE: After this introductory column, my future columns will be

shorter. Promise!

 

 

 

Columnist Brian W. Vaszily (pronounced " vay zlee') is the author of

several books including the acclaimed novella Beyond Stone and Steel

and co-author of the bestselling Dr. Mercola's Total Health Program.

He is President of TopMarketingPro, a " conscientious marketing "

consultancy, and has over fourteen years of marketing and management

experience in Fortune 500 and entrepreneurial environments. More than

any of that, he is a father, husband, son, explorer, messenger, and

humble appreciator.

 

I am going to tell you what the real problem is. You should know

right off that I am partly to blame.

 

If you are stressed out, overweight, depressed, or suffering some

other disease ... If you are in debt, in a mediocre to horrid

relationship, you despise your job, or you hate those Democrats or

Republicans ... I am going to tell you what the true underlying cause

is. And how to overcome it.

 

But you won't believe me.

 

Not at first, anyway. Because it's uncomfortable. It challenges your

ego and, even more so, disturbs the strange comfort you have

developed with your demons.

 

Likely for these same reasons, though, it will captivate you. In some

part of you it will make sense, enough to leave you pondering it and

wanting more. And I'll be giving you more.

 

 

For starters, then, here is the one real reason for most of the

emotional, mental and physical difficulties you are faced with today:

You have been tricked into them. Conned. Suckered.

 

How Dare I Have the Audacity!

 

I don't even know you and I'm calling you are a sucker. If you're

wondering who the [input harsh term of your choice here] writing this

is, what right I have to call you that, etcetera, etcetera, that's

understandable.

 

But I don't take it back.

 

Within one to four of my columns you'll see why I made the point when

I did, and within two to five you'll agree with me.

 

I do however want to add an even more important point: you are a good

person, with good intentions. You deserve good. Corny or kiss-up as

that may sound, you'll also come to see that that is why I'm writing

this column. (You'll also realize it's why you can be conned.)

 

So anyway, who am I? For your initial purposes I am a marketing

professional and an editor and author.

 

For about a decade, up through most of 2001, I used my marketing

skills effectively but also carelessly, helping corporations with

little or no conscience build their bottom lines, simply because I

wanted to build my own. I especially contributed my marketing, public

relations, advertising and editorial expertise to one of the world's

largest shopping malls, to a giant business and leisure travel

corporation, and (get ready to gasp) a leading corporation in the

prescription drug industry.

 

Then in September 2001, planes hit the World Trade Center, the

Pentagon and a Pennsylvania farm field and killed 2,986 people.

 

Beyond Stone and Steel

 

 

Like others, perhaps including you, 9/11 made a tremendous impact on

me. I wrote a short book, Beyond Stone and Steel: A Memorial to the

9/11 Victims, that evoked this impact in an unusual and apparently

captivating way. It received outstanding reviews, a literary award,

and did quite well for a book by a small publisher. I also vowed

never to contribute my marketing and editorial skills to

organizations that have little or no conscience again.

 

Instead -- when the minor fanfare for Beyond Stone and Steel died

down in mid-2002 -- I became the General Manager and Editorial of Mercola.com.

 

Though I was making a fraction of the income I had been making in

previous employment, I respected the mission of Mercola.com: to help

change the contemporary healthcare paradigm from one where people are

dangerously addicted to pharmaceuticals and other approaches that

merely patch over disease, to one where they are empowered with the

insight and tools to actually prevent and overcome the true root

causes of disease.

 

I helped Dr. Joseph Mercola build his website into the world's most

visited in the natural/alternative health category, and the fourth-

most visited out of all websites in any health category (only U.S.

government health sites and WebMD get more visitors) -- and to spread

the Mercola.com vision in the process. Today, though as a consultant

versus employee, I still dedicate much of my professional time to

Mercola.com and its mission.

 

The Most Deadly Epidemic of Our Time

 

In a sense, then, I have been a player on two sides of a war: I have

provided my skills and brainpower to companies whose goal, far above

and often at the expense of any other goal, is to increase their

profits. And I have provided my skills and brainpower to writing

books and also growing an organization that -- within the same

capitalist model -- exist for a greater good. (As I'll cover in more

detail in future columns, capitalism and conscience can thrive

together, despite what those trying to justify greed or laziness, or

the people they've jaded, may insist.)

 

And based on what I've learned directly from many of the world's top

leaders and experts across a wide swath of industries, and especially

based on what I have seen and done firsthand, I need to tell you

something:

 

You are not overweight because you don't know how to be thin. You are

not in debt because you don't know how to save money. You are not

stressed out because you don't know how to relax.

 

You are overweight, in debt, depressed, stressed, or sick because it

is incredibly beneficial for certain other people to make and keep

you that way.

 

Far more than you likely imagine, you have been duped into it.

 

In a previous life I participated in this predominant form of

marketing, and rather well. But now that I realize how widespread,

disgusting and devastating its impacts are -- how it is by far the

most deadly plague of our time -- I am going to give all of our

secrets away to you. Some may seem obvious upon hearing them, others

will shock you.

 

Their current slogan: " Always Low Prices. Always. "

 

My less catchy but more honest variation: " Always Low Prices. Because

Most of You Can't Afford Anything Better and It's Incredibly

Profitable for Us to Help Keep It That Way. Always. "

 

Knowing these secrets, you'll be equipped to rise above the

manipulations. You'll finally be able to prevent and cure what is

truly the root cause of your illness, sadness, anxiety or anger ...

and you'll be able to choose to live a much healthier, happier life.

 

So without further adieu:

 

The Real #1 Rule of Marketing

 

The average American encounters over 16,000 different forms of

advertisement daily.1 Most Americans have no idea the amount is

anywhere near that high, and that's the point.

 

The number one rule of today's marketing -- the key secret of those

who seek to control your beliefs and habits in order to take your

money, your votes, your time or whatever else it is they desire from

you -- is to always keep in mind that nobody really believes they can

be manipulated.

 

You don't believe the extent to which your beliefs and habits can be

and are controlled through the various crafts that I summarize here

as marketing; your ego likely doesn't even want you to seriously

consider it.

 

It's funny: most adults will readily agree that the power of

marketing has reached monstrous proportions in our society. Most

adults will agree that marketing -- in theory a discipline meant

merely to build awareness -- has instead become an invasive tool of

outrageous control.

 

But then most will insist it is those stupid others who are really

being manipulated by it.

 

In between sips of designer bottled water or $3 café mochas, while

maneuvering their BMW or Ford F-150 to their 10-hour-a-day job or

back to their 8000 square foot home or what they wish was an 8000

square foot home, they will insist they're pretty much above the

influence. A little influenced, sure, but not that much.

 

And that's exactly the way today's predominant marketers want it. And

need it.

 

On Guard!

 

More than anything else, the predominant marketing model depends on

you believing you can't be suckered all that much. Whether they're

selling prescription drugs, political parties, college degrees,

organic fruits, wars, TV shows, or computer monitors, in order to

manipulate you they absolutely require that you don't believe you can

be easily manipulated.

 

Conversely, if you realize how penetrable your thoughts and beliefs

are (they are far more fragile than your physical body), and you are

concerned and open enough to learn the sophisticated, sinister ways

you are being penetrated, your guard will be up in the right places.

 

The same way you are now very aware of the dangers of smoking and are

therefore acutely sensitive to consumption of secondhand smoke, you

will be paying much closer attention to the largely veiled marketing

onslaught, and you will be far more sensitive to the information you

consume.

 

This of course means all the tricks, mind games, machinations and

other marketing tactics I will be telling you about in this column

will no longer fool you, because you'll be admitting that many of

them HAVE BEEN fooling you (to sickness, to anger, to debt, to death)

and COULD continue to do so if you let them.

 

You'd be admitting you are vulnerable -- the same way your body is as

vulnerable as everyone else's to the ingredients in cigarette smoke.

You'd be admitting you unconsciously encounter 16,000 ads daily for a

reason -- they must work at a very powerful level, including on you,

for that kind of investment. And you'd therefore be equipped to take

action, to take personal responsibility, to ensure you aren't being

conned and manipulated to death any longer.

 

And so this is my hope with this column:

 

Please Help Me

Pass the Secrets On!

 

 

 

Your word-of-mouth is the most honest and effective form of

marketing. So please email this column to others email this column to

othersand encourage them to to this free newsletter so they

can also get the inside scoop on the tricks that are devastating them

physically, mentally, financially or emotionally -- and how to

overcome them.

 

That if you are overweight, in debt, in a bad relationship,

depressed, stressed, sick, or feel hate for anything -- and if you

really want to overcome those demons and live a happier, healthier

life -- you will recognize the great extent to which you have been

manipulated into that situation. Through knowledge of these

manipulations (which I will be revealing to you) and then personal

action, you will change these things in your life for the better.

 

If that makes at least some sense, if it sounds captivating enough, I

ask you to please do two things: pass word of this column on to

others who may benefit from the insights I'll be sharing, and stay

tuned.

 

In my next column here in the SixWise.com newsletter next week, I'll

be telling you why, despite almost universal belief to the contrary,

our lives are getting much shorter - and how to change that.