Fwd: Tell PBS to Pull the Plug on Monsanto!

[Guest guest]

Center for Food Safety <office wrote:Mon, 19 Sep

2005 19:50:23 GMT

" Center for Food Safety " <office

" Joann Guest " <angelprincessjo

Tell PBS to Pull the Plug on Monsanto!

 

 

 

Dear Joann,

 

Tell KVIE and Your Local PBS Station to Pull the Plug on Monsanto!

 

Right now, Big Agriculture is trying to add public television to its arsenal of

advertising tools, and it will succeed if the American public doesn’t take back

its airwaves. Take action today to stop Monsanto and other industrial

agriculture interests from taking over your public airwaves. On September 24,

American Public Television (APT), Sacramento’s KVIE and PBS member stations

across America plan to launch a television series called “America’s Heartland”

that is paid for by Monsanto and other corporate farming interests. Monsanto

wouldn’t be paying for this programming if it didn’t tell the story Monsanto

wants told about genetically engineered crops, and industrial, chemical-based

agriculture. These just happen to be the company’s core business interests.

Thousands of people have written letters and e-mails to APT and KVIE expressing

concern about the series, yet neither are willing to discuss the issue with CFS

or other concerned organizations, like the Union of Concerned

Scientists.

 

Stations planning to air the show just announced! Is your local station airing

it?

 

 

 

 

 

Call KVIE, and your local PBS station today and tell them not to air the show

until underwriters for the series can be found whose business interests are not

directly linked to the subject matter of this series!

 

Call KVIE at (916) 929-5843. To find your local station, click HERE.

 

 

 

The series’ promotional materials, as well as the press releases issued by

Monsanto and the Farm Bureau, clearly state that America’s Heartland is the

result of a “strong partnership between Monsanto Company, the American Farm

Bureau Federation, and other U.S. agriculture groups,” and that the series is

intended to raise “awareness of the agriculture industry, particularly among the

nation’s opinion leaders,” leaving little doubt that business propaganda may

take a prominent role.

 

 

 

KVIE, the series’ producer, has already shown a strong bias in support of

genetic engineering in its “California Heartland” segment called “Brave New

Heartland” (episode #545), which was devoted almost entirely to a detailed

presentation of the purported benefits of agricultural biotechnology.

 

 

 

This series even fails APT’s own tests for “determining the acceptability of

proposed program funding arrangements,” including its straight-forward

Commercialism Test: “Might the public conclude the program is on public

television principally because it promotes the underwriter's products, services

or other business interests?” According to APT’s tests, “The most important

factor to be considered is the character and directness of the perceived

connection between the program funder and the subject matter of the program.”

This connection could hardly be clearer or more direct for the sponsors of

“America’s Heartland.”

 

 

 

To protect the public airwaves from being co-opted by corporate interests, it is

imperative that American Public Television and PBS’s KVIE find underwriters for

America’s Heartland that do not have a vested interest in the practices,

purchases and products of those farmers and to remove from the series any

segment that discusses genetically engineered food or crops without also

discussing the many scientific and public health concerns surrounding this

technology.

 

Pbs Stations set to air America's Heartland. Is your local station on the list?

Call them today!

 

ETV

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AIM Barleygreen

" Wisdom of the Past, Food of the Future "

 

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