Advertising trains people to behave like lab rats

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http://www.newstarget.com/009692.html

 

Wednesday, August 24, 2005

 

Advertising trains people to behave like lab rats

 

Do you ever read about experiments in which lab rats are used to test

a psychological premise? Researchers set up a food dispensing system

in which the lab rat presses a lever to get a little piece of food.

You can train a lab rat to do all sorts of different things just to

have the right to press that lever. It doesn't take rats long to

realize that the lever is associated with dispensing food, and food,

of course, makes them feel good.

 

Now, imagine a 50-year-old overweight man standing in front of a soft

drink vending machine. He's looking over the menu, trying to decide

which item to request. He inserts a few quarters, presses a button,

and gets a carbonated beverage. He pops it open, guzzles it down, and

gets the brain-chemistry-altering effect that soft drinks (see related

ebook on soft drinks) deliver to the human nervous system.

 

In this society, you can train a human being to do just about

anything, as long as you attach it to an alteration in brain chemistry

that's either pleasurable or avoids pain. You can train people to

press buttons on vending machines or pull levers on blackjack

machines. How do you train them? You do it through mass media

advertising. The training with the lab rats is a little more personal,

but the population at large in the United States or other developed

countries is trained through television, cable, magazines and so on.

You train them by flashing positive imagery, usually involving sex,

and then quickly interweaving images about your own products.

 

If this is done back and forth quickly enough, it creates an almost

subliminal effect. It's sex -- and then, soda. Sex, soda, sex, soda.

Soon afterwards, when people think about soda, they get the same

feeling as if they were thinking about sex. When they're standing in

front of that vending machine, they're not consciously thinking sex,

but they're feeling sex and they're pressing the button to get the

same brain chemistry effect they were taught to experience by the

advertising.

 

That's how advertising really works, and that's what advertisers will

almost never admit to you. Why do you think there's so much sex in

advertising? Sex sells. Everybody knows that, but few people are

willing to admit the process by which sex sells. It's a process of

association. It's pure Pavlovian psychology -- the same thing as

teaching a dog to drool when he hears a bell or teaching a lab rat to

press a lever in exchange for food. You can teach human beings to

press buttons, spend money, buy a certain clothing label or wear a

certain brand of cosmetics. All you have to do is make sure that it is

associated with sex.

 

Of course, the reality is that these messages are pure distortion. The

message says, " Here, drink this carbonated beverage and you'll be sexy

and popular. " But in reality, if you keep drinking those carbonated

beverages, you'll be overweight and probably end up being diabetic.

That's the reality, but that's not what advertisers want you to

believe. They want you to think that you're going to be popular, thin

and maybe even youthful.

 

This is especially the way it works in the cosmetics industry, which

promises to make you young, sexy or beautiful. In fact, cosmetics,

more often than not, just poison your skin with toxic ingredients that

don't belong in the human body in the first place. I've written an

entire book that goes into more detail about these tactics that

advertisers use to seduce people into purchasing their products. This

book, " Health Seduction, " explores the seductive tactics used by food

companies, beverage companies, cosmetic manufacturers and

pharmaceutical companies. In this book, you'll find a fascinating

collection of information, covering over a dozen different health

seduction strategies these companies use to mess with your mind and

compel you to part with your money.

 

You'll find " Health Seduction " at www.truthpublishing.com. Don't miss

out. If you do, the advertisers will keep messing with your mind.

 

Overview:

 

* Advertising trains people to behave like lab rats

 

Source: http://www.newstarget.com/009692.html