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10 Aug 2005 15:42:02 -0000

weekly-spin

The Weekly Spin, August 10, 2005

 

 

 

 

 

THE WEEKLY SPIN, August 10, 2005

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sponsored by the nonprofit Center for Media and Democracy

http://www.prwatch.org

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The Weekly Spin features selected news summaries with links to

further information about media, political spin and propaganda.

It is emailed free each Wednesday to rs.

 

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THIS WEEK'S NEWS

 

 

== SPIN OF THE DAY ==

1. Open Source Documentary

2. Countdown to Beijing

3. Radioactive Sludge

4. Democratic Disconnect on Iraq

5. The Enemy is Everywhere

6. If You Pay Them, They Will Blog

7. e-Qaeda

8. Liberal Money

9. Changing Of The Guard At ExxonMobil

10. Drug Industry Embraces Human Rights ... For Ads

11. ALEC Applauds While Bush Dreams

12. Terrorism.net

13. Pay for Play in the UK

14. EPA's Inconvenient Report

15. Hughes in Charge

16. Drug Plan a Placebo

----

 

== SPIN OF THE DAY ==

 

1. OPEN SOURCE DOCUMENTARY

http://www.echochamberproject.com/

Kent Bye's " Echo Chamber Project " is attempting a new type of

citizen journalism: an " open source, investigative documentary about

the how the television news media became an uncritical echo chamber

to the Executive Branch leading up to the war in Iraq. " By " open

source, " Bye means that he is sharing both the transcripts and

footage from his documentary with anyone who wants to use it or

remix it with other footage as they see fit. He is also trying to

" develop more sophisticated techniques for citizen journalism, "

include new software tools that will enable other collaborative

efforts. A preliminary video of the Echo Chamber Project is

available on OurMedia.org, a non-profit initiative that provides

free storage space and bandwidth to anyone with videos, audio files,

text files, or software that they'd like to share with the world.

SOURCE:

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3898

 

2. COUNTDOWN TO BEIJING

http://www.theaustralian.news.com.au/common/story_page/0,5744,16182540^28737,00.\

html

Three years from now, Beijing will host the Olympic games, giving

the " Chinese superpower-in-the-making " an opportunity to " present a

progressive, urbane and open face to a world increasingly nervous

about its growing might, " writes Catherine Armitage. However, the

Beijing Olympics organizing committee (BOCOG) isn't taking phone

calls from reporters, for fear that they might get a call from the

outlawed spiritual group Falun Gong. " The problem with telephone

interviews is that we can't identify the person on the line, which

media he represents and whether he is a journalist or not, "

explained BOCOG spokesman Jiang Xiaoyu. " For example the Falun Gong

cult is illegal in China but they have their own journalists. " BOCOG

is planning to hire a leading international PR firm to help manage

media coverage of the Olympics. " Hill and Knowlton, Weber Shandwick

and Burson-Marsteller are rumoured to be those in contention, "

Armitage writes.

SOURCE: The Australian, August 8, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3897

 

3. RADIOACTIVE SLUDGE

http://www.nytimes.com/2005/08/07/national/07nuke.html

We first wrote about the PR campaign to market sewage sludge as

fertilizer in our 1995 book, Toxic Sludge is Good For Your. Now

Florida Power and Light, the operator of a Florida nuclear plant,

" appears to have shipped radioactive waste to ordinary landfills,

municipal sewage treatment plants and some unknown locations in the

1970's and early 80's, " reports the New York Times. " The

contaminants were then hauled away with sludge. ... A state document

quoted by the plaintiffs says that some contaminated material was

transported to a 'cow pasture.' Another state document refers to

daily sludge being 'removed by Portolet to unknown site.' The

company has concealed the shipments from the Nuclear Regulatory

Commission, according to the lawsuits. "

SOURCE: New York Times, August 7, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3896

 

4. DEMOCRATIC DISCONNECT ON IRAQ

http://www.workingforchange.com/blog/index.cfm?mode=entry & entry=87810569-E9B0-2C\

7B-04A934ABE72AE1D2

" On the issue of the Iraq War, the disconnect between the

Washington, D.C. Democratic Party establishment and political

reality in America is growing by the day, " writes David Sirota.

" Case in point is the Democratic Congressional Campaign Committee's

attitude towards the tremendous special election run by Paul Hackett

in the staunchly Republican Cincinnati suburbs. " Hackett, an Iraq

war veteran who sharply criticized Bush's decision to go to war,

came close to winning in a district where Republicans traditionally

win huge majorities. " Ultimately, the anti-war position defined his

candidacy, and was the clear reason he was able to do so well in

such a Republican district, " Sirota writes. " Incredibly, however, in

a memo sent to all Democratic House Members about what Democrats

should learn from the Hackett race, the DCCC makes not one mention

of the Iraq War and its effect on the election. Not one. It is as if

the party is going out of its way to deny the importance of

Democrats taking a strong position against the war. " Democrats will

continue to lose elections, he argues, if they " basically ignore

almost every serious issue, whether it be the war or economic

issues. ... Not only is the D.C. Democratic Establishment removed

from the concerns of ordinary Americans, it actually goes out of its

way to deny the existence of the messages that actually make

campaigns successful. "

SOURCE: Sirotablog, August 5, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3895

 

5. THE ENEMY IS EVERYWHERE

http://www.prandmarketing.com/legalpr/news_virtualomnipresent.html

The Legal PR Bulletin has posted an article by Richard S. Levick of

Levick Strategic Communications on how companies can defend

themselves against online critics, titled " A Virtual Omnipresent

Enemy. " Levick warns: " It is only a matter of time before blogs

become commonplace weapons allowing well-organized adversaries to

both disseminate and preserve shrewder anti-corporate messages. One

recent blog, for example, attacks a plan by FedEx to build a hub at

the Piedmont Triad Airport in Guilford County, North Carolina.

Guilford County is a sprawling community that cannot easily convene

town meetings to debate development projects. The blog is a natural

substitute. ... The FedEx experience is illustrative for a larger

reason as well. NGOs have often been marginalized as radicals. But

because blogs are pure stealth warfare, people who might never

choose to ally themselves with activists are more susceptible to

their messages. " And " NGOs are but one possible adversary. Labor

unions and plaintiffs’ counsel are others. ... Tactically, blogs

pose far greater threats than any other kind of online attack. "

SOURCE: Legal PR Bulletin

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3894

 

6. IF YOU PAY THEM, THEY WILL BLOG

http://www.dallasnews.com/sharedcontent/careers/sales2/061905ccwcCareersSalesmai\

n.2b0553b2.html

Corporations have begun hiring bloggers to put out their messages

and to promote products, writes Mary Jacobs. Examples: " Stonyfield

Farm Inc., a dairy products maker in Londonderry, N.H., hired a

corporate blogger to write company-hosted blogs on nutrition and

health as well as organic farming. Microsoft Corp. plans to hire

bloggers to generate excitement about an upcoming product release.

Electronic Data Systems Corp. of Plano last week launched its " Next

Big Thing " blog at www.eds.com/blogs to discuss the future of

technology. " And Hill & Knowlton, one of the world's largest PR

firms, is encouraging its employees all to blog & mdash;after they

pass a quiz. Question #1: " Why do you want to blog? " is multiple

choice, with the following options for answers: a) Get promoted; b)

Get noticed; c) Get fired; d) Get headhunted; e) All of the above;

f) None of the above; g) I don't know.

SOURCE: Dallas Morning News, August 4, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3893

 

7. E-QAEDA

http://www.washingtonpost.com/wp-dyn/content/custom/2005/08/05/CU2005080501141.h\

tml?whichDay=1

The Washington Post has produced an impressive special report,

" e-Qaeda, " which shows how al Qaeda and allied groups are using the

Internet to recruit more fighters, spread their message and train

their followers to commit acts of terror. The site includes samples

of terrorist manuals and screenshots of jihadist web sites. It

includes an interview with Evan Kohlmann, an expert in jihadists'

use of the web. Kohlmann says security analysts who study

cyberterrorism have been " going at this all wrong. We've been

talking about these guys taking out air traffic control towers or

sabotaging computer systems that control sewer systems. That's not

what they're doing. They're using this in order to win the

propaganda war. "

SOURCE: Washington Post, August 7, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3892

 

8. LIBERAL MONEY

http://www.guardian.co.uk/usa/story/0,12271,1544680,00.html

" Scores of the US's richest people have pledged $1 million or more

towards a new attempt to reinvigorate the American left and counter

the powerful Republican political machine, " writes David Teather.

" The money will be funnelled through an organisation called the

Democracy Alliance which, according to a report in the Washington

Post, will help fund a network of thinktanks and advocacy groups

seeking to halt the shift to the cultural and political right. "

Democratic strategist Rob Stein, who organized the effort, thinks

" there is a big imbalance in the amount of cash that goes into left

and rightwing thinktanks. Over the past two years, he said, think

tanks pushing the conservative agenda had received $295 million,

while leftwing institutions were given just $75 million. "

SOURCE: Guardian (UK), August 8, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3891

 

9. CHANGING OF THE GUARD AT EXXONMOBIL

http://www.nytimes.com/2005/08/04/business/04cnd-exxon.html?hp & ex=1123214400 & en=\

64cdc9755849666b & ei=5094 & partner=homepage

The chairman of ExxonMobil, Lee R. Raymond, has announced that he

will retire at the end of the year. Kert Davies, research director

at Greenpeace U.S.A. told the New York Times that " there is a

spectrum of corporate behavior on global warming and Exxon is the

epitome of denial and deception. Raymond is unrepentant on global

warming and has boxed himself so far in that corner that there's no

going back for him. " Many conservative groups such as think tanks

like the Pacific Research Institute and Frontiers of Freedom will be

hoping for little policy change under Raymond's replacement, Rex W.

Tillerson, who is currently the company's president. In 2004

ExxonMobil gave $6.4 million from its " public information and policy

research " program to groups, many of which promote the views of

climate change sceptics.

SOURCE: New York Times, August 4, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3890

 

10. DRUG INDUSTRY EMBRACES HUMAN RIGHTS ... FOR ADS

http://www.mediaweek.com/mw/search/article_display.jsp?vnu_content_id=1001002068

Mediaweek reports that new voluntary guidelines issued by the

Pharmaceutical Research Manufacturers of America (PhRMA) on

Direct-to-consumer advertising " contain few requirements that will

add to marketers' ethical and legal burdens in creating drug ads. "

The guidelines, it reports " do little to go beyond a press release

PhRMA issued on July 21, which merely 'encouraged' the industry to

better target its audience " . Nor do they contain any penalty or

enforcement provisions. According to the Wall Street Journal,

PhRMA's attempt to pre-empt a review of the ads by the Food and Drug

Aministration seems doomed to fail. In June former Republican

congressmen and now PhRMA president Billy Tauzin told Brandweek that

he opposed prohibiting companies from some forms of promotion as

" we're in a free speech area…to me that's a human rights abuse " if

the rules were to prohibit companies from certain types of

communications, he said.

SOURCE: Mediaweek, August 02, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3889

 

11. ALEC APPLAUDS WHILE BUSH DREAMS

http://www.whitehouse.gov/news/releases/2005/08/20050803.html

This week George W. Bush spoke at annual conference of the American

Legislative Exchange Council which serves as a meeting point for

conservative legislators. Bush praised ALEC because of its

" results-oriented nature " . The role of government, Bush said, " is to

create an environment in which the entrepreneurial spirit can

flourish, in which dreamers can be -- realize big dreams " . ALEC is

funded by some conservative " dreamers " including the Lynde and Harry

Bradley Foundation and corporations such as ExxonMobil. In his

speech Bush said he was working to promote " personal accounts " for

Social Security as well as " safe, clean nuclear power " and the

" wise " burning of coal " so that we can protect our environment. "

SOURCE: White House, August 3, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3888

 

12. TERRORISM.NET

http://www.pbs.org/newshour/bb/terrorism/july-dec05/online_8-02.html

Neil Doyle, an author who studies the way terrorists use the

internet, says they've developed an effective propaganda machine

that can't easily be stopped. Among other uses, they post gruesome

videos celebrating terrorist attacks. " Quite often these films come

out within hours of the attacks taking place, " Doyle says. " And

yeah, they hot foot it back to upload the video to the Internet, and

it gets beamed and broadcasted to essentially millions of people

around the world. " One suspect in the recent London bombings is

running a " virtual online Jihad training camp. And it's a complete

indoctrination course. And you can effectively become a terrorist by

distance learning. " Shutting down the sites is almost impossible

because as soon as it gets taken down, it pops up again at a new

location. " It almost becomes a matter of whacking the mole or

chasing our own tail if we pursue that as our principal method, "

says internet security expert Michael Vatis.

SOURCE: PBS Online News Hour, August 2, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3887

 

13. PAY FOR PLAY IN THE UK

http://www.timesonline.co.uk/article/0,,2-1720488,00.html

The popular Richard and Judy show on British television has been

fined £5,000 after regular viewers suspected it included product

placement. The Times reports that " editorial control ... was

practically handed over to the energy drinks company, Red Bull. "

Viewers had complained that one segment on the show " seemed like an

advertisement for Red Bull with celebrity endorsements " and " a

sponsored advert for the coffee and Red Bull industry. " The show

also featured a health " expert, " Louise Reyner, without disclosing

that she had received a research grant from Red Bull. Reyner told

viewers, " An energy drink such as Red Bull is particularly good

because it has always got 80mg of caffeine and we are recommending

that people take about 160mg of caffeine, so that equates to two

cans. "

SOURCE: Times (UK), August 4, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3886

 

14. EPA'S INCONVENIENT REPORT

http://www.nytimes.com/2005/07/28/business/28fuel.html?pagewanted=print

" With Congress poised for a final vote on the energy bill, the

Environmental Protection Agency made an 11th-hour decision Tuesday

to delay the planned release of an annual report on fuel economy, "

reports Danny Hakim. The report shows that " loopholes in American

fuel economy regulations have allowed automakers to produce cars and

trucks that are significantly less fuel-efficient, on average, than

they were in the late 1980s. " According to the Sierra Club's Daniel

Becker, " Something's fishy when the Bush administration delays a

report showing no improvement in fuel economy until after passage of

their energy bill, which fails to improve fuel economy. It's

disturbing that despite high gas prices, an oil war and growing

concern about global warming pollution, most automakers are failing

to improve fuel economy. "

SOURCE: New York Times, July 28, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3885

 

15. HUGHES IN CHARGE

http://www.washingtonpost.com/wp-dyn/content/article/2005/07/26/AR2005072601551.\

html

With little fanfare and only two senators even bothering to show up

at her confirmation hearings, Bush political advisor Karen Hughes

has been confirmed as U.S. undersecretary of state for public

diplomacy and public affairs - the state department's top public

relations job. One of the questions raised during the hearings (but

avoided by Hughes) had to do with her possible role in the Valerie

Plame affair. During the buildup to war in Iraq, Hughes was part of

the White House Iraq Group, which coordinated strategy for selling

the war to the American people. She now inherits the job previously

held by Charlotte Beers, in which she is responsible for improving

the way the U.S. is perceived in other countries, including the

Muslim and Arab world.

SOURCE: Washington Post, July 27, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3884

 

16. DRUG PLAN A PLACEBO

http://www.commercialalert.org/news-releases.php?article_id=772 & subcategory_id= & \

category= & year=2005 & month=08 & day=02

Consumer groups are blasting the pharmaceutical industry's new plan

to self-police its drug ads. At Commercial Alert, Gary Ruskin says

the new " guiding principles " released by Pharmaceutical Research and

Manufacturers of America is " are utterly lacking in principle. They

are a public relations exercise that cloaks doing nothing in a

stream of verbiage that sounds like doing something. They will cause

no inconvenience for the drug industry and no real change of

behavior. Their aim is to shield the profits of the drug companies,

not the health of Americans. Nor will they stop the fleecing of

taxpayers, through excess demand for prescription drugs. ... The new

PhRMA policy is even soft on erectile dysfunction ads. Parents

shouldn’t have to shield their children from raunchy drug ads. "

Consumers Union called the plan " a placebo that will have little

impact on informing consumers about the real effectiveness of drugs

or their possible safety risks. "

SOURCE: Commercial Alert, August 2, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3883

 

----

 

The Weekly Spin is compiled by staff and volunteers at the

Center for Media and Democracy (CMD), a nonprofit public

interest organization. To or unsubcribe, visit:

http://www.prwatch.org/cmd/_sotd.html

 

Daily updates and news from past weeks can be found at the

" Spin of the Day " section of the Center website:

http://www.prwatch.org/spin/index.html

 

Archives of our quarterly publication, PR Watch, are at:

http://www.prwatch.org/prwissues

 

CMD also sponsors SourceWatch, a collaborative research

project that invites anyone (including you) to contribute

and edit articles:

http://www.sourcewatch.org

 

PR Watch, Spin of the Day, the Weekly Spin and SourceWatch

are projects of the Center for Media & Democracy, a nonprofit

organization that offers investigative reporting on the public

relations industry. We help the public recognize manipulative

and misleading PR practices by exposing the activities of

secretive, little-known propaganda-for-hire firms that

work to control political debates and public opinion.

Please send any questions or suggestions about our

publications to:

editor

 

Contributions to the Center for Media and Democracy

are tax-deductible. Send checks to:

CMD

520 University Ave. #227

Madison, WI 53703

 

To donate now online, visit:

https://www.egrants.org/donate/index.cfm?ID=2344-0|1118-0

 

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