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6 Jul 2005 15:42:01 -0000

weekly-spin Book

The Weekly Spin, July 6, 2005

 

 

 

 

THE WEEKLY SPIN, July 6, 2005

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sponsored by the nonprofit Center for Media and Democracy

http://www.prwatch.org

To support our work now online visit:

https://www.egrants.org/donate/index.cfm?ID=2344-0|1118-0

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The Weekly Spin features selected news summaries with links to

further information about media, political spin and propaganda.

It is emailed free each Wednesday to rs.

 

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Who do you know who might want to receive Spin of the Week?

Help us grow our r list! Just forward this message to

people you know, encouraging them to sign up at this link:

 

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---

THIS WEEK'S NEWS

 

 

== BLOG POSTINGS ==

1. America Supports You ... Kind Of: Bush's Support of Troops

Misleading

2. Oprah Not " The Only Mad Cow In America, " Thanks to Texas Governor

Perry

 

== SPIN OF THE DAY ==

1. Queen or King of All You Survey

2. Ethics Adviser Dumps On Shell

3. Where's That Spoonful of Sugar?

4. Store Wars: Return of the GMO Lobby

5. Spinning the Atom, Worldwide

6. The Invisible Hand of DuPont

7. When Journalists Embrace 'Reform'

8. U.S. House Says No Government-Funded Fake News

9. Laboring in Obscurity

10. Perception of Success Determines Public Support for War

11. Big Media's Ties to Corporate America

----

 

== BLOG POSTINGS ==

 

1. AMERICA SUPPORTS YOU ... KIND OF: BUSH'S SUPPORT OF TROOPS

MISLEADING

by Laura Miller

" In this time of testing, our troops can know: The American people

are behind you, " George W. Bush said in his national address last

Tuesday night at Fort Bragg. " This Fourth of July, I ask you to find

a way to thank the men and women defending our freedom - by flying

the flag, sending a letter to our troops in the field, or helping

the military family down the street. The Department of Defense has

set up a website - AmericaSupportsYou.mil. You can go there to learn

about private efforts in your own community. At this time when we

celebrate our freedom, let us stand with the men and women who

defend us all. "

Traffic to the Pentagon's website, launched in November 2004,

spiked with Bush's prime-time plug. " After the President's speech

last night, the website was experiencing more than 10,000 hits per

second, " White House spokesman Scott McClellan told the press corps.

" Prior to the speech, it was about 103 hits per second. "

A visit to AmericaSupportsYou.mil, however, raises questions

about what the website is actually accomplishing. Could the site be

nothing more than another Pentagon attempt to boost public support

for war and distract the public's attention away from criticisms?

For the rest of this story, visit:

http://www.prwatch.org/node/3807

 

2. OPRAH NOT " THE ONLY MAD COW IN AMERICA, " THANKS TO TEXAS GOVERNOR

PERRY

by John Stauber

A popular Texas bumper sticker reads: " The only mad cow in America

is Oprah. " Not anymore, after the U.S. Department of Agriculture

recently announced that the first confirmed home-grown case of mad

cow is a Texas beef cow.

As Sheldon Rampton and I report in Mad Cow USA, the United

States failed to take the measures necessary to stop the spread of

the fatal dementia dubbed mad cow disease. However, a successful PR

campaign by industry and government has, to this day, fooled most of

the press and the public into believing that all necessary steps

were taken long ago. A major part of the effort to spin and

intimidate media coverage involved suing Oprah Winfrey under the

Texas Food Disparagement Act, after her 1996 program examining mad

cow risks in America.

For the rest of this story, visit:

http://www.prwatch.org/node/3808

 

== SPIN OF THE DAY ==

 

1. QUEEN OR KING OF ALL YOU SURVEY

http://www.prwatch.org/survey/public/survey.php?name=citizenJournalism3

Since we launched our " No Fake News " survey last week, more than 450

people have responded. Thank you! Your input will help us develop

our campaign to stop fake news - prepackaged TV and radio segments,

paid pundits and other media manipulations presented, without

disclosure, as independent journalism. If you haven't yet filled out

our brief survey (at the above link), please do so today! The survey

will only remain open until Wednesday, July 13. As a small thank

you, ten randomly-selected survey respondents will win a free year's

subscription to our award-winning quarterly journal, PR Watch. Why

delay? Survey today!

SOURCE: Center for Media and Democracy, July 6, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3820

 

2. ETHICS ADVISER DUMPS ON SHELL

http://newsstore.fairfax.com.au/apps/viewDocument.ac?page=1 & sy=afr & kw=Julie+Mack\

en & pb=afr & dt=selectRange & dr=today & so=relevance & s

Following the execution of Nigerian environmentalist Ken Saro-Wiwa

and its attempt to dump the Brent Spar oil platform in the ocean,

Shell appointed a dozen people to oversee its image overhaul. A

decade later, Simon Longstaff, one of Shell's twelve and the

director of Sydney's St. James Ethical Centre, lashed out at Shell.

" The process we went through was thorough and exhaustive, but what

concerned me was seeing the marketing arm of the company turn it

into a PR exercise as soon as we had finished, " he said. " It was a

process that should have happened slowly and been led from the top

for real change to occur. Leveraging it for advertising and then

having the process betrayed by the man at the top sent a very

confused message to everyone in the company that wanted real

change. " Longstaff's comments echo critiques of Shell's operations

in Nigeria and apartheid South Africa.

SOURCE: Australian Financial Review (sub. req'd.), July 6, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3819

 

3. WHERE'S THAT SPOONFUL OF SUGAR?

http://online.wsj.com/article/0,,SB112052096194576940,00.html?mod=mm%5Fmedia%5Fm\

arketing%5Fhs%5Fleft

U.S. Senate Majority Leader Bill Frist called drug ads " fuel to

America's skyrocketing drug costs " and asked companies to wait two

years before advertising new drugs. Bristol-Myers Squibb set its own

one-year moratorium on new drug ads. Legislation with bipartisan

support would create a new office within the Food and Drug

Administration to " evaluate advertisements for new drugs and

high-risk drugs and treatments. " The American Medical Association is

studying whether drug ads lead to " unnecessary prescriptions and

higher health costs. " All this has the pharmaceutical industry

" scrambling to respond. " The lobby group Pharmaceutical Research and

Manufacturers of America is " drafting new guidelines. " Drug ads

should " include a greater discussion of the risks, " admitted PhRMA

vice-president Ken Johnson. But if restrictions are placed on drug

ads, " you'll probably see maybe more public relations " targeted to

doctors, predicted Ogilvy & Mather's Michael Guarini.

SOURCE: Wall Street Journal (sub. req'd.), July 5, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3818

 

4. STORE WARS: RETURN OF THE GMO LOBBY

http://www.sacbee.com/content/business/story/13172157p-14015597c.html

" Saying their livelihoods are threatened, powerful forces that drive

California's $27 billion agricultural economy are mobilizing to

defeat a November ballot initiative to ban biotech crops in Sonoma

County, and possibly even prohibit such county bans with new

legislation in coming days, " reports the Sacramento Bee. Sonoma

County farm groups have raised $200,000 to fight the proposed

" 10-year moratorium on growing genetically modified crops. " Their

recent newspaper ad warned residents of anti-biotech groups' " scare

tactics " and " fear and misinformation. " Statewide groups " have

launched a political organizing effort, campaign Web site and

fundraising operation to confront anti-biotech groups. " Three

California counties have banned genetically engineered seeds. One

state senator is trying to stop the Sonoma vote, by " stripping one

of his air pollution bills of its language and inserting new

language outlawing county bans on biotech seeds. "

SOURCE: Sacramento Bee, July 3, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3817

 

5. SPINNING THE ATOM, WORLDWIDE

http://theage.com.au/articles/2005/06/28/1119724585858.html

" There are many reasons why nuclear power is back on the agenda, "

reports Liz Minchin. There's global warming, and there's a " well

funded and carefully planned international public relations strategy

selling nuclear power as a 'clean, green and safe' solution to

global warming. " International conferences have been key to the

effort, writes Minchin. At a 2002 nuclear PR conference in Prague,

the head of " the industry's peak global study, the World Nuclear

Association, " called that year's World Summit on Sustainable

Development " an enormous opportunity. " Former ABC reporter Alan Tate

said the nuclear industry first " inundated " international

conferences in 1998, " lobbying fiercely ... including with what

appeared to be a number of front groups like Students for Nuclear

Power. " But those early " fairly unsophisticated " efforts have become

" much more polished performances " today.

SOURCE: The Age (Australia), June 28, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3816

 

6. THE INVISIBLE HAND OF DUPONT

http://sundaygazettemail.com/section/News/2005070236?pt=0

In March 2002, Andy Gallagher, then the spokesperson for West

Virginia's Department of Environmental Protection, drafted a media

release to inform residents in Wood County that the toxic chemical

C8 was being emitted from DuPont's local plant. But the statement

was never released. A Freedom of Information Act request filed with

the federal Environment Protection Agency revealed that, in response

to Gallagher's draft statement, DuPont PR official Dawn Jackson

contacted company lawyer Ann Bradley. Due to DuPont's lobbying,

Gallagher edited and then withdrew the statement. Last year, as part

of a class action suit filed by local residents, Gallagher said West

Virginia state toxicologist Dee Ann Staats insisted that all

statements relating to C8 emissions be vetted by DuPont.

SOURCE: Charleston Gazette (sub. req'd.), July 03, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3815

 

7. WHEN JOURNALISTS EMBRACE 'REFORM'

http://afr.com/premium/articles/2005/07/01/1119724802230.html

Reviewing the language used by journalists used to describe

legislative changes designed to marginalise Australian unions,

Deirdre Macken writes that stories in Rupert Murdoch's News Limited

publications and by the publicly funded Australian Broadcasting

Corporation often use the term " workplace reform. " A dictionary

definition of " reform " , she notes, is making something " better by

removal of faults or errors. " " Governments will always use the word

reform in conjunction with legislative changes - think taxation

reform, education reform, welfare reform - because it immediately

gives them the moral high ground ... But the media should be more

discerning. The first time they use the word 'reform', the debate is

over, " she writes.

SOURCE: Australian Financial Review (sub. req'd.), July 2, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3814

 

8. U.S. HOUSE SAYS NO GOVERNMENT-FUNDED FAKE NEWS

http://www.boston.com/ae/media/articles/2005/06/30/us_house_toughens_law_on_publ\

icity_propaganda/

The U.S. House of Representatives approved an amendment barring the

White House and federal agencies for one year from contracting with

PR firms and journalists to secretly promote policies through the

use of fake news. " The passage of this amendment is a critical

victory for the American people who, as a result of these secret

government contracts with writers, broadcasters, and public

relations specialists, have been unable to determine whether they

are receiving real, objective news or government-sponsored

propaganda, " said Congressman Maurice Hinchey (D-NY), who chairs the

Future of American Media Caucus and sponsored the amendment. " A

properly functioning democracy depends on a news media that is free

of any conflicts-of-interest, especially with the government that it

is supposed to be holding accountable. " For more information, visit

our No Fake News page.

SOURCE: Boston Globe, June 30, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3812

 

9. LABORING IN OBSCURITY

http://seattlepi.nwsource.com/national/apwashington_story.asp?category=1155 & slug\

=Free+Trade+Studies

" The Labor Department worked for more than a year to maintain

secrecy for studies that were critical of working conditions in

Central America, " reports the Associated Press. The department hired

a contractor to study the likely effect of the Central America Free

Trade Agreement, now before Congress. But the contractor, the

International Labor Rights Fund, concluded that " labor laws on the

books in Central America are not sufficient to deter employers from

violations. " The Labor Department ordered the report removed from

the contractor's website, sequestered paper copies and forbade

discussions of it with outsiders. The department also launched " a

pre-emptive campaign to undercut the study's conclusions, "

disseminating talking points that called the report

" unsubstantiated " and filled with " biased attacks, not the facts. "

The department and " an independent evaluator " concluded that the

contractor " failed to meet the academic rigor expected. "

SOURCE: Associated Press, June 29, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3809

 

10. PERCEPTION OF SUCCESS DETERMINES PUBLIC SUPPORT FOR WAR

http://www.washingtonpost.com/wp-dyn/content/article/2005/06/29/AR2005062902792.\

html

George W. Bush's Tuesday night national address reflected " a

purposeful strategy based on extensive study of public opinion about

how to maintain support for a costly and problem-plagued military

mission, " the Washington Post's Peter Baker and Dan Balz write. The

White House consulted the work of Duke University political

scientists Peter D. Feaver and Christopher F. Gelpi, who study

public opinion during wartime. " The most important single factor in

determining public support for a war is the perception that the

mission will succeed, " Gelpi told the Post. Feaver recently joined

the National Security Council, as " special adviser for strategic

planning and institutional reform. " He questions " the widespread

view that public opinion turned sour on the Vietnam War because of

mounting casualties that were beamed into living rooms every night.

Instead, Bush advisers have concluded that public opinion shifted

after opinion leaders signaled that they no longer believed the

United States could win, " the Post writes.

SOURCE: Washington Post, June 30, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3805

 

11. BIG MEDIA'S TIES TO CORPORATE AMERICA

http://www.mediachannel.org/views/dissector/affalert400.shtml

" Mainstream media is the term often used to describe the collective

group of big TV, radio and newspapers in the United States, " Project

Censored's Peter Phillips writes. " However, mainstream media no

longer produce news for the mainstream population - nor should we

consider the media as plural. Instead it is more accurate to speak

of big media in the US today as the corporate media and to use the

term in the singular tense - as it refers to the singular monolithic

top-down power structure of self-interested news giants. " Research

carried out by Phillips and a team at Sonoma State University finds

that " only 118 people comprise the membership on the boards of

director of the ten big media giants. ... These 118 individuals in

turn sit on the corporate boards of 288 national and international

corporations. "

SOURCE: MediaChannel.org, June 27, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3803

 

----

 

The Weekly Spin is compiled by staff and volunteers at the

Center for Media and Democracy (CMD), a nonprofit public

interest organization. To or unsubcribe, visit:

http://www.prwatch.org/cmd/_sotd.html

 

Daily updates and news from past weeks can be found at the

" Spin of the Day " section of the Center website:

http://www.prwatch.org/spin/index.html

 

Archives of our quarterly publication, PR Watch, are at:

http://www.prwatch.org/prwissues

 

CMD also sponsors SourceWatch, a collaborative research

project that invites anyone (including you) to contribute

and edit articles:

http://www.sourcewatch.org

 

PR Watch, Spin of the Day, the Weekly Spin and SourceWatch

are projects of the Center for Media & Democracy, a nonprofit

organization that offers investigative reporting on the public

relations industry. We help the public recognize manipulative

and misleading PR practices by exposing the activities of

secretive, little-known propaganda-for-hire firms that

work to control political debates and public opinion.

Please send any questions or suggestions about our

publications to:

editor

 

Contributions to the Center for Media and Democracy

are tax-deductible. Send checks to:

CMD

520 University Ave. #227

Madison, WI 53703

 

To donate now online, visit:

https://www.egrants.org/donate/index.cfm?ID=2344-0|1118-0

 

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