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18 May 2005 15:42:01 -0000

 

weekly-spin

 

 

The Weekly Spin, May 18, 2005

 

THE WEEKLY SPIN, May 18, 2005

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sponsored by the nonprofit Center for Media and Democracy

http://www.prwatch.org

To support our work now online visit:

https://www.egrants.org/donate/index.cfm?ID=2344-0|1118-0

---

The Weekly Spin features selected news summaries with links to

further information about media, political spin and propaganda.

It is emailed free each Wednesday to rs.

 

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---

THIS WEEK'S NEWS

 

 

== BLOG POSTINGS ==

1. FCC Commissioner Adelstein Issues Fake News Challenge

2. U.S. Senate Holds " Fake News " Hearing: PR Industry Imitates Big

Tobacco

 

== SPIN OF THE DAY ==

1. Bill Moyers Blasts CPB Chair Tomlinson

2. The Squeaky Wheel Gets the Oil Money

3. The K Street Project Bears Fruit

4. Ecomagine That: GE Stalls on PCB Cleanup

5. Drug Industry Prescribes Self-Regulation

6. Blogging Puts PR in a Spin

7. Is " Return on Investment " Armstrong's Lesson?

8. Empowering Secrecy

9. The Junkman Judgeth

10. More Government-Grown " News " : USDA Pays Writer

----

 

== BLOG POSTINGS ==

 

1. FCC COMMISSIONER ADELSTEIN ISSUES FAKE NEWS CHALLENGE

by Laura Miller

" We need to fight one of [media consolidation's] most pernicious

symptoms, I think, which is the increasing commercialization of

media, " the Federal Communications Commission's Jonathan Adelstein

told an audience of nearly two thousand at the National Conference

on Media Reform. Adelstein listed as examples " thinly disguised

payola " and " video news releases, masquerading as news. " Also guilty

of commercializing media are " PR agents pushing political and

commercial agendas, squeezing out real news coverage and local

community concerns " and product placements, which are " turning news

and entertainment shows alike into undisclosed commercials for an

unwitting public, " he said.

For the rest of this story, visit:

http://www.prwatch.org/node/3671

 

2. U.S. SENATE HOLDS " FAKE NEWS " HEARING: PR INDUSTRY IMITATES BIG

TOBACCO

by Diane Farsetta

Anyone who's ever looked at a package of cigarettes in the United

States since 1965 is familiar with the Surgeon General's warning

labels.

The tobacco industry did not want their product being labeled

with, " Smoking causes lung cancer, heart disease, emphysema, and may

complicate pregnancy. " However, Congress determined that the public

interest was best served by ensuring that everyone purchasing

cigarettes knew of their ill effects. Providing this information

didn't end smoking (today, 22 percent of U.S. adults use

cigarettes), but it helped balance years of Big Tobacco's deceptive

PR by simply presenting the facts in an appropriate, immediate and

universal way.

Congress is now engaged in a similar debate about labeling

" fake news. " On May 12, public relations and broadcasting industry

representatives testified before the U.S. Senate Committee on

Commerce, Science and Transportation about the Truth in Broadcasting

Act (S 967). Their remarks were reminiscent of how the tobacco

industry responded to the threat of cigarette labeling four decades

ago.

For the rest of this story, visit:

http://www.prwatch.org/node/3667

 

== SPIN OF THE DAY ==

 

1. BILL MOYERS BLASTS CPB CHAIR TOMLINSON

http://www.freepress.net/press/release.php?id=70

Television journalist Bill Moyers harangued Corporation for Public

Broadcasting chair Kenneth Tomlinson at the recent National Media

Reform Conference. Tomlinson is " aggressively pressing public

television to correct what he and other conservatives consider

liberal bias, " according to the May 2 edition of the New York Times.

" The more compelling our journalism, the angrier the radical right

of the Republican Party gets, " Moyers told the audience of 1,400.

" That's because the one thing they loathe more than liberals is the

truth. And the quickest way to be damned by them as liberal is to

tell the truth. " The veteran journalist skewered Tomlinson (mp3) for

spending $10,000 of public money to monitor PBS's " Now with Bill

Moyers " and refusing to release the results. " That great mob that is

democracy is rarely heard, and that's not just the fault of the

current residents of the White House and Capitol, " Moyers said.

" There is a great chasm between those of us in the business and

those who depend on TV and radio as their window to the world. We

treat them too much like audiences and not enough like citizens. "

SOURCE: Free Press, May 15, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3677

 

2. THE SQUEAKY WHEEL GETS THE OIL MONEY

http://www.corpwatch.org/article.php?id=12236

In 2001, Russian businessman Mikhail Khodorkovsky (now on trial for

fraud and tax evasion) hired APCO Worldwide, " to restore investors'

trust in the company, " reported O'Dwyer's at the time. Lucy Komisar

writes that, at APCO's suggestion, Khodorkovsky's Yukos Oil

Corporation " created the Open Russia Foundation ... to build

cooperation between Russia and the West. " Yet, the foundation's

activities " seemed aimed more at cultivating powerful friends. " Last

year, Yukos retained the Burson-Marsteller firm BKSH, " to keep

Washington abreast of political, legal and business developments. "

In March 2005, APCO " launched a series of advertisements " on the New

York Times website, " designed to look like a newsletter named

'Russia in Focus.' " One issue " included an attack on the

Khodorkovsky prosecution co-authored by Stuart Eizenstat

(incidentally a member of APCO's international advisory board) and

Jonathan Winer - both former Clinton State Department officials. "

SOURCE: CorpWatch, May 10, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3676

 

3. THE K STREET PROJECT BEARS FRUIT

http://www.washingtonpost.com/wp-dyn/content/article/2005/05/16/AR2005051601334_\

pf.html

The Washington Post reports on how House Majority Whip Roy Blunt

" has converted what had been an informal and ad hoc relationship

between congressional leaders and the Washington corporate and trade

community into a formal, institutionalized alliance. " Blunt's

" organization of whips and lobbyist vote counters ... has delivered

more than 50 consecutive victories for the GOP leadership on tough

fights over issues including tax and trade bills, District of

Columbia school choice and tort reform. " The " de facto 'executive

committee' " of " the Republican leadership's K Street lobbying arm "

includes Ed Gillespie of Quinn Gillespie & Associates; Mark

Isakowitz and Samantha Poole of Fierce, Isakowitz and Blalock; Rudy of Alexander Strategy Group and Greenberg Traurig; Lyle

Beckwitch of the National Association of Convenience Stores; and

Ralph Hellmann of the Information Technology Industry Council.

SOURCE: Washington Post, May 17, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3675

 

4. ECOMAGINE THAT: GE STALLS ON PCB CLEANUP

http://www.poughkeepsiejournal.com/apps/pbcs.dll/article?AID=/20050517/NEWS01/50\

5170325/1006

" The National Academy of Sciences would investigate the

effectiveness of dredging PCB-contaminated sediment under a

directive written largely by General Electric Co. and attached to a

House of Representatives spending bill last week, " reported the

Poughkeepsie Journal. A GE spokesperson said, " We think the public

and regulators will benefit from knowing more about these issues. "

But environmentalists and Senator Charles Schumer say the study

would needlessly delay the cleanup of New York's Hudson River, which

was contaminated by PCBs from GE plants in the 1970s. An

Environmental Protection Agency spokesperson said, " We have the data

to prove [dredging] is the best thing for this river, for the

environment, and for the communities here. " GE's efforts to delay

the Hudson River cleanup contrast with its recently launched $90

million pro-environmental PR and ad campaign, called

" Ecomagination. "

SOURCE: Poughkeepsie Journal, May 17, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3674

 

5. DRUG INDUSTRY PRESCRIBES SELF-REGULATION

http://www.nytimes.com/2005/05/17/politics/17drug.html?

According to former member of Congress Billy Tauzin, now the

Pharmaceutical Research and Manufacturers of America's head

lobbyist, " drug companies [are] trying to develop a voluntary code

of conduct for the advertising of prescription medicines on

television and in print. " Tauzin said " a good strong code " would

likely be issued this June or July. However, " one purpose " for the

code " is to fend off more stringent federal regulation, " according

to the New York Times. " Better to self-regulate than to have someone

else tell you how to conduct your business, " one pharmaceutical

marketing chief told Advertising Age. PhRMA's announcement comes as

mounting evidence suggests " drug sales don't necessarily rise or

fall as TV ads are boosted or reduced, " because, unlike other

products, " a consumer can't buy a prescription drug without a

doctor's signature, " reported the Wall Street Journal. Drug ads have

come under increasing scrutiny following " the safety controversy

over highly advertised painkillers Vioxx from Merck & Co. and

Celebrex from Pfizer. "

SOURCE: New York Times, May 17, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3673

 

6. BLOGGING PUTS PR IN A SPIN

http://www.abc.net.au/rn/talks/8.30/mediarpt/stories/s1364821.htm

Jay Rosen, who is an Associate Professor at New York University's

Journalism Department and author of the PressThink blog, believes

the rise of blogging is posing a major challenge to the PR industry.

Rosen argues that because PR is " totally about control, " the PR

industry will struggle to cope with the proliferation of sources of

information and opinions available on the Internet. Journalists,

Rosen says, have become " quite reliant on public relations people, "

while " bloggers don’t really care " about them. Two weeks ago,

Richard Edelman, the CEO of Edelman, wrote with alarm about

bloggers' disdain for PR people. Earlier this year, his company

released a report on some of the implications of blogging for

companies, while Issue Dynamics has created a blogger practice

group.

SOURCE: Australian Broadcasting Corporation, May 12, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3669

 

7. IS " RETURN ON INVESTMENT " ARMSTRONG'S LESSON?

http://prweek.com/news/news_story.cfm?ID=238048 & site=3

Just weeks after the Department of Education's Office of Inspector

General's damning report on the Ketchum / Armstrong Williams

contract to promote the No Child Left Behind legislation, the

department " is looking for a vendor to help it measure how well it

is communicating with the public. " According to PR Week, a major

concern is the department's failure to get adequate " return on

investment. " The new Education Department contractor will " compile a

daily list of placements and transcript summaries of local and

national news programs that mention the department and its

officials, " and " provide an analysis of the audience that each

broadcast outlet reaches. "

SOURCE: PR Week (sub. req'd.), May 12, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3665

 

8. EMPOWERING SECRECY

http://www.odwyerpr.com/members/0512rendon.htm

The conservative legal group Judicial Watch filed a lawsuit against

the Defense Department, for not responding to their March 2004

Freedom of Information Act request on what " strategic influence,

perception management, strategic information warfare and/or

psychological operations " contracts the Pentagon has signed since

September 11, 2001. Judicial Watch is especially concerned with

" Empower Peace, " an Internet-based program run by the secretive

Rendon Group, to link " American school age children with their

counterparts in the Arab world. " Judicial Watch says the site might

be " propagandizing the American public, " and maintains that the

Pentagon has spent $40 million on the project, " while guys are

running around getting killed in Iraq. " Rick Rendon calls Judicial

Watch's charges " absolutely not true, " saying Empower Peace receives

no Pentagon funding.

SOURCE: O'Dwyer's PR Daily (sub. req'd.), May 12, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3664

 

9. THE JUNKMAN JUDGETH

http://pubs.acs.org//journals/esthag-w/2005/may/business/pt_junkscience\

..html

One of PR Watch's " usual suspects, " Steven J. Milloy, managed to get

himself invited to be a judge for the 2004 American Association for

the Advancement of Science (AAAS) Journalism Awards: Online

Category. Milloy, who calls himself " The Junkman, " is an adjunct

scholar at the Cato Institute, a commentator for FoxNews.com, and

the creator of JunkScience.com. He earns his living attacking

scientific research and public health activism that goes against

industry interests. While Milloy claims the judgeship on his

website, the AAAS does not list Milloy as a judge in last year’s

competition. " According to AAAS spokesperson Ginger Pinholster,

Milloy was invited to be a judge but quickly notified the other

panelists that he had conflicts of interest due to his affiliation

with the Cato Institute, [a] libertarian think tank, " journalist

Paul Thacker writes. " 'It was just kind of a snafu, and he had a

nice lunch on us,' she said in a phone message. 'We've already dealt

with it. This is a sponsored, nonprofit program, and I just want it

to go away.' 'This is somewhat like discovering that Karl Rove

[President Bush's chief political adviser] was a judge in a contest

for political journalism,' says Seth Borenstein, a national

correspondent who covers the environment, science, and health for

the Washington, D.C., bureau of Knight Ridder. "

SOURCE: Environmental Science and Technology Online, May 11, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3663

 

10. MORE GOVERNMENT-GROWN " NEWS " : USDA PAYS WRITER

http://www.washingtonpost.com/wp-dyn/content/article/2005/05/10/AR2005051001593.\

html

" An Agriculture Department agency paid a freelance writer at least

$7,500 to write articles touting federal conservation programs and

place them in outdoors magazines, " reports the Washington Post. In

2003, the USDA's Natural Resources Conservation Service hired Dave

Smith to " research and write articles for hunting and fishing

magazines describing the benefits of NRCS Farm Bill programs. " None

of the three articles Smith published, in the Outdoor Oklahoma and

Washington-Oregon Game & Fish magazines, disclosed the USDA

payments. An NRCS public relations staffer offered the position to

Smith because, according to NRCS head David Gagner, " We truly didn't

think we had somebody who was a good enough expert on these issues,

and that type of writer. " Gagner said NRCS would consider similar

contracts in the future, but would ensure articles disclosed " that

that writing was done by, for " the USDA.

SOURCE: Washington Post, May 11, 2005

For more information or to comment on this story, visit:

http://www.prwatch.org/node/3662

 

----

 

The Weekly Spin is compiled by staff and volunteers at the

Center for Media and Democracy (CMD), a nonprofit public

interest organization. To or unsubcribe, visit:

http://www.prwatch.org/cmd/_sotd.html

 

Daily updates and news from past weeks can be found at the

" Spin of the Day " section of the Center website:

http://www.prwatch.org/spin/index.html

 

Archives of our quarterly publication, PR Watch, are at:

http://www.prwatch.org/prwissues

 

CMD also sponsors SourceWatch, a collaborative research

project that invites anyone (including you) to contribute

and edit articles:

http://www.sourcewatch.org

 

PR Watch, Spin of the Day, the Weekly Spin and SourceWatch

are projects of the Center for Media & Democracy, a nonprofit

organization that offers investigative reporting on the public

relations industry. We help the public recognize manipulative

and misleading PR practices by exposing the activities of

secretive, little-known propaganda-for-hire firms that

work to control political debates and public opinion.

Please send any questions or suggestions about our

publications to:

editor

 

Contributions to the Center for Media and Democracy

are tax-deductible. Send checks to:

CMD

520 University Ave. #227

Madison, WI 53703

 

To donate now online, visit:

https://www.egrants.org/donate/index.cfm?ID=2344-0|1118-0

 

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