Article = Medical 'reps' Ban Begins at Stanford University Hospital & ...

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Medical 'reps' ban beginsNEW STANFORD PLAN SAYS 'NO' TO

INDUSTRY GIFTS, GRATUITIESBy Lisa M. KriegerMercury News [san Jose CA]The halls of Stanford University Hospital and Clinics will bejust a little bit quieter today, the first day of a new banon drug and device sales people bearing gifts, gratuities andunsolicited advice.Stanford's tough policy, similar to one adopted by KaiserMedical Group in late 2004, is designed to ease pressureon doctors to prescribe certain medicines or implant certainprostheses. [...]http://www.mercurynews.com/mld/mercurynews/living/health/15658951.htmorhttp://tinyurl.com/l76kpThe newspaper version had more detail on"WHAT THE POLICY SAYSNew rules take effect today."DOCTORS CANNOT:- Accept personal gifts or services.- Be paid for listening to sales talk, prescribing a medicine,or attending a conference.- Seek industry ghostwriters. Articles or speeches must disclosefinancial interests in relevant company.- Purchase drugs or medical equipment for Stanford if they haveany financial relationship with companies involved in contractbidding."INDUSTRY CANNOT:- Send sales representatives into patient or non-patientcare areas, unless they have an appointment.- Directly fund meals and refreshments at educational events.- Select students for scholarships. The School of Medicineselects the student and the funds to the program, not the student."