Daily Grist: Google getting into the clean-car biz, and more

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At 04:16 PM 9/14/06, you wrote:

>Search and You Shall Find

>New Google philanthropy aims to build super-efficient hybrid car

>

>If you're tired of waiting for bold innovation from big automakers, help

>is on the way from, of all places, iconic search firm Google. The

>company's founders have established a controversial for-profit

>philanthropy, Google.org, which will focus on poverty, disease, and global

>warming. One of its first projects will be the development of a

>super-efficient hybrid car that will run on any combination of ethanol,

>gasoline, and electricity. Free from the restraints imposed on traditional

>nonprofit charitable foundations, Google.org could potentially start a

>company to sell the car, partner with venture capitalists, or lobby

>lawmakers. But while it can make money, that's not the point, says newly

>tapped executive director Larry Brilliant: " We're not doing it for the

>profit. And if we didn't get our capital back, so what? The emphasis is on

>social returns, not economic returns. " Google.org's unorthodox structure

>has elicited some dismay and criticism from both the corporate and

>philanthropy worlds, but it certainly seems to make good on the company's

>famous slogan: " Don't be evil. "

>

>[ email | discuss | + digg | + del.icio.us ]

>

>straight to the source: The New York Times, Katie Hafner, 14 Sep 2006

 

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