7 Biggest Business Mistakes Health Practitioners Make

[Guest guest]

Most natural health practitioners that I have worked with made

several of the 7 biggest business mistakes - year after year.

 

You are free to reprint this article, provided you leave it exactly as

it is with all the links working. It is delivered in 7 parts.

 

----

 

Mistake 1: Being a Jack of All Trades

 

Most natural health and massage practitioners have a wall full of

certificates of different modalities they have studied in. If you are

one of them, you might be missing out on one of the most important

ingredients to success.

 

Who is Successful?

Have you ever studied the natural health practitioners in your town

that are really successful? One thing they all have in common is that

they are known for one really specific thing: either one modality or

one type of problem they are treating.

 

When you hear other people talking about them; they will always refer

to that same thing. When you look at their marketing materials; it

will highlight that one important thing.

 

Being a Specialist

So why are specialists doing so well?

The obvious reason is that it is much easier for clients to talk

about a specialist and refer her or him on. Before they come they

would have heard a specific message about that person (be it from

another client or any marketing material). When they are there, the

experience matches what they heard and so they can pass that same

message on. With a generalist, it is often hard to clearly define

what they do and the message is weak.

 

The more subtle reason is that they are becoming more successful with

their treatments by concentrating on one problem and learning

everything about it. There is no question about it, no matter how

much you study theoretically, only practice and experience can really

make you a master in what you do. And focusing your energies on

becoming a master in one specific area will get you there much

quicker than spreading yourself too thin.

 

The Fear

The biggest fear seems to be that you are losing clients if you

cannot offer a broad range of services.

 

As long as you are talking about potential clients you might lose, I

would encourage you to focus on being a specialist. You have probably

tried the generalist approach in the past. Today you have exactly as

many clients as that approach could bring you. If you want to get

ahead, become a specialist and see how the outcome improves.

 

Tell me what you think! Can you relate to that or is your experience

completely different?

 

Best regards

Alexander

 

Still to come:

Mistake 2: Producing a Brochure

Mistake 3: Neglecting Your Current Clients

Mistake 4: Hiding at Home

Mistake 5: Failing to Plan

Mistake 6: Working Without Financial Stability

Mistake 7: Doing it Alone

 

Or get the complete report for free at: http://www.passionate.com.au

<http://www.passionate.com.au/>

 

Alexander Kohl

Passionate Management

Empowering Health Practitioners

http://www.passionate.com.au <http://www.passionate.com.au/>

 

 

 

 

[Guest guest]

Alexander.....you are right on track. That is perfect! I look forward to

future installments.

With gratitude,

Cathleen Springer

Certified Homeopath

 

 

 

 

, " Alexander Kohl " < wrote:

>

>

> Most natural health practitioners that I have worked with made

> several of the 7 biggest business mistakes - year after year.

>

> You are free to reprint this article, provided you leave it exactly as

> it is with all the links working. It is delivered in 7 parts.

>

> ----

>

> Mistake 1: Being a Jack of All Trades

>

> Most natural health and massage practitioners have a wall full of

> certificates of different modalities they have studied in. If you are

> one of them, you might be missing out on one of the most important

> ingredients to success.

>

> Who is Successful?

> Have you ever studied the natural health practitioners in your town

> that are really successful? One thing they all have in common is that

> they are known for one really specific thing: either one modality or

> one type of problem they are treating.

>

> When you hear other people talking about them; they will always refer

> to that same thing. When you look at their marketing materials; it

> will highlight that one important thing.

>

> Being a Specialist

> So why are specialists doing so well?

> The obvious reason is that it is much easier for clients to talk

> about a specialist and refer her or him on. Before they come they

> would have heard a specific message about that person (be it from

> another client or any marketing material). When they are there, the

> experience matches what they heard and so they can pass that same

> message on. With a generalist, it is often hard to clearly define

> what they do and the message is weak.

>

> The more subtle reason is that they are becoming more successful with

> their treatments by concentrating on one problem and learning

> everything about it. There is no question about it, no matter how

> much you study theoretically, only practice and experience can really

> make you a master in what you do. And focusing your energies on

> becoming a master in one specific area will get you there much

> quicker than spreading yourself too thin.

>

> The Fear

> The biggest fear seems to be that you are losing clients if you

> cannot offer a broad range of services.

>

> As long as you are talking about potential clients you might lose, I

> would encourage you to focus on being a specialist. You have probably

> tried the generalist approach in the past. Today you have exactly as

> many clients as that approach could bring you. If you want to get

> ahead, become a specialist and see how the outcome improves.

>

> Tell me what you think! Can you relate to that or is your experience

> completely different?

>

> Best regards

> Alexander

>

> Still to come:

> Mistake 2: Producing a Brochure

> Mistake 3: Neglecting Your Current Clients

> Mistake 4: Hiding at Home

> Mistake 5: Failing to Plan

> Mistake 6: Working Without Financial Stability

> Mistake 7: Doing it Alone

>

> Or get the complete report for free at: http://www.passionate.com.au

> <http://www.passionate.com.au/>

>

> Alexander Kohl

> Passionate Management

> Empowering Health Practitioners

> http://www.passionate.com.au <http://www.passionate.com.au/>

>

>

>

>