VITAMIN O

[Guest guest]

Does anybody know anything about VitaminO? I would like to have some input.

Thanks.

 

Serap

 

 

 

[Guest guest]

The couple of websites I checked that sell it seem pretty vague, and

I found the following FTC report.

 

Susan Mann, RN, BSN, Regional Educator (Oxyfresh)

visit www.oxyfreshhww.com/susanmann for great wellness products

 

 

 

, SMetin wrote:

>

 

Marketers of " Vitamin O " Settles FTC Charges of Making False Health

Claims; Will Pay $375,000 for Consumer Redress

 

Two Washington-based companies and the individual who controls them

have agreed to pay $375,000 in redress to settle Federal Trade

Commission charges that they made false and unsubstantiated health

claims in their advertising for a purported nutritional supplement

called " Vitamin O. " The defendants' ads claimed that " Vitamin O "

could treat or prevent serious diseases such as cancer, heart

disease, and lung disease by enriching the bloodstream with

supplemental oxygen. The defendants ran full-page ads in national

newspapers including USA Today. As part of the settlement, the

defendants are prohibited from representing that " Vitamin O " or any

food, drug or dietary supplement they market is effective against

any life-threatening disease, or has any other health benefits,

unless they possess competent and reliable scientific evidence to

support the representation.

 

In March 1999, the FTC filed a complaint in federal district court

naming Rose Creek Health Products, Inc., The Staff of Life, Inc.,

and Donald L. Smyth, president and sole shareholder of both

corporations (collectively, Rose Creek). The complaint alleged that

the defendants falsely claimed that " Vitamin O " taken orally allows

oxygen molecules to be absorbed through the gastrointestinal system,

that " Vitamin O " prevents or treats life-threatening diseases and

other ailments, and that these results are established by medical

and scientific research.

 

The proposed settlement would prohibit the defendants from making

unsupported representations that:

 

" Vitamin O " or any substantially similar product prevents or is an

effective treatment for life-threatening diseases, including but not

limited to, cancer, cardiovascular disease and pulmonary disease; or

the effectiveness of " Vitamin O " is established by medical or

scientific research or studies.

The settlement also would prohibit the defendants from making any

unsupported representation about the health benefits, performance,

efficacy or safety of any other food, drug, or dietary supplement.

The settlement would further prohibit the defendants from

representing that any academic, scientific, or government

organization, or any individual with medical or scientific training,

uses, is affiliated with, or otherwise endorses or supports, the

defendants' products unless the representation is true.

 

In addition, the proposed settlement would prohibit the defendants

from deceptively representing that any user testimonial or

endorsement of a product represents the typical or ordinary

experience of members of the public who use the product.

 

The settlement would further prohibit the defendants from giving

their distributors any promotional or marketing materials prohibited

by the order and from permitting their distributors to make any

representations prohibited by the order. The defendants are required

to notify each of their current and future distributors about the

proposed order.

 

The defendants would be required to pay $375,000 for consumer

redress within ten days of the date the consent decree is signed by

the judge..

 

Finally, the settlement contains standard recordkeeping provisions

designed to assist the FTC in monitoring the defendants' compliance.

 

The Commission vote authorizing staff to file the proposed consent

decree was 5-0. The consent decree was filed in the U.S. District

Court for the Eastern District of Washington, in Spokane, on April

28, 2000.

 

 

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NOTE: A consent decree is for settlement purposes only and does not

constitute an admission of a law violation. Consent decrees have the

force of the law when signed by the judge.

 

Copies of the news release are available from the FTC's web site at

http://www.ftc.gov and also from the FTC's Consumer Response Center,

Room 130, 600 Pennsylvania Avenue, N.W., Washington, D.C. 20580; 877-

FTC-HELP (877-382-4357); TDD for the hearing impaired 1-866-653-

4261. Copies of the consent decree will be available shortly. To

find out the latest news as it is announced, call the FTC NewsPhone

recording at 202-326-2710.

 

MEDIA CONTACT:

Brenda Mack,

Office of Public Affairs

202-326-2182

 

STAFF CONTACT:

Eleanor Durham,

Northwest Region

(206)-220-4476

(FTC File No. 992 3107)

(Civil Action No. CS-99-0063-EFS)

(Rosecreek-2)

 

 

 

> Does anybody know anything about VitaminO? I would like to have

some input.

> Thanks.

>

> Serap

>

>

>

[Guest guest]

Thanks Susan,

 

Serap