Opinion: Ensure is primarily sugar water, marketed with misleading statements that deceive consumers

[Guest guest]

Opinion: Ensure is primarily sugar water, marketed with misleading statements

that deceive consumers

http://www.newstarget.com/002698.html

 

When I'm out shopping for groceries, I see lots of people purchasing bottles of

Ensure. Typically they are older people, and they are buying it by the cartload,

it seems. The front label of the product says 'Complete, balanced nutrition to

help stay healthy, active and energetic.' And a large label claims, 'No. 1

Doctor-recommended.'

 

That all sounds good so far, doesn't it? The front label even has a claim that

says 'Lutein to help support eye health.' But what's really inside this product?

And is it a product that really should be recommended by doctors? Is it a

product that's healthy for consumers to drink on a regular basis?

 

 

 

To find the answers to this question we have to turn to the ingredients label

where we find that the top four ingredients are:

 

water

sugar

corn syrup

maltodextrin

 

Let's examine these top four ingredients (which make up the vast majority of

this product) and determine if this a healthy combination of ingredients for

consumers and elderly people.

First, we have water. There's nothing wrong with the water, except for the fact

that you're paying an extremely high price for it in the Ensure product. So

we'll skip water and move on to the next ingredient.

 

The next ingredient is sugar, also known as sucrose. Sugar is, of course, a

refined carbohydrate. Sugar has been strongly linked to the promotion of

diabetes, clinical depression, weight gain, obesity and various nutritional

deficiencies. It's also an acidic ingredient that promotes osteoporosis by

forcing the body to leach minerals out of its bones in order to buffer the

acidity of the sugar.

 

Sugar puts extra stress on the pancreas and liver, and if consumed in large

quantities over time, sugar can result in decreased insulin sensitivity, which

is one of the preconditions for adult onset diabetes. There's a lot more bad

news about sugar, including mental problems such as mood swings, clinical

depression, and even violence, especially in males. But for this review, I'm not

going to go into all of the details of what's wrong with sugar. Read " Sugar

Blues " by William Duffy if you want the whole story. You can also look up some

of the literature yourself with the Google Scholar search engine, which has

17,300 citations for research about sugar and diabetes: click here to read it

yourself.

 

So far then, for this Ensure product, we have water and sugar, also known as

sugar-water. That means that the top two ingredients in Ensure are almost

identical to the top two ingredients in soft drinks! And yet the front label

claims, 'No.1 Doctor-recommended!' which of course, makes you wonder about the

nutritional knowledge of these doctors.

 

It wasn't too long ago that doctors were actually being paid to promote

cigarettes in advertisements that appeared in magazines like Time. So perhaps,

with enough money, you can get doctors to recommend just about anything, no

matter how bad it is for your health. Maybe even sugar water.

 

But moving on, the next ingredient is none other than corn syrup! Corn syrup is

also a refined carbohydrate with an extremely high glycemic index value. Corn

syrup (and especially high-fructose corn syrup) has been linked to diabetes,

obesity, problems with blood sugar control and insulin sensitivity. Corn syrup

is frequently used as a sweetener. It is the primary sweetener in soft drinks,

which is one of the reasons why soft drinks so strongly promote obesity. Click

here to read more research on corn syrup at Google Scholar.

 

By the way, these top three ingredients so far -- water, sugar, and corn syrup

-- offer virtually nothing in terms of vitamins, minerals and similar nutrition

(see related ebook on nutrition). These are basically empty calories and they

have nothing of nutritive value to offer to the consumer. Maybe we'll find

better nutrition further down the ingredients list, so let's keep looking.

 

The next thing we find is maltodextrin, derived from corn. Maltodextrin is yet

another refined carbohydrate that's high on the glycemic index list. So now we

have the top four ingredients: water, sugar, corn syrup and maltodextrin. That's

basically three sweeteners and water. So if you were trying to be funny, you

could call this product 'sugar-sugar-sugar-water,' because that is primarily

what it's made of, according to the ingredients label. Click here to read up on

maltodextrin and diabetes.

 

After the first four ingredients, you're getting to ingredients of some

substance. The next one is calcium caseinate, which is basically a milk protein.

After that you have safflower oil and canola oil, which of course are sources of

dietary oils. After that we have soy protein, whey protein, corn oil and so on.

Then we have a list of vitamins and minerals that are added to the product. It

doesn't say what the source of these are, but chances are, these are not

plant-sourced vitamins and minerals. These are probably the least expensive

commercially produced vitamins and minerals available on the market.

 

So essentially, what you have here with Ensure, is a predominantly sugar-water

product that has been fortified with a few vitamins and minerals. With that in

mind, let's go back to the front label and take a look at all of the claims. It

says, 'Complete, balanced nutrition to help stay healthy, active, and

energetic.'

 

Well, perhaps the only word that's true here is 'energetic' because in the food

industry, energy is typically associated with sugar. For example, when you buy a

so-called 'energy bar,' it's typically a candy bar, even though it may have a

name like a granola bar or a sports bar, it's typically loaded with sugars and

is often marketed as an 'energy bar.'

 

The phrase, 'Complete, balanced, nutrition,' in my personal opinion, is an

outright lie. This product has nothing resembling complete, balanced nutrition.

In fact, it is not only lacking outstanding nutrition, it also contains

ingredients that are known to deplete nutrients from the human body: sugar and

corn syrup. So these are ingredients that, when consumed, will tend to deplete

certain vitamins and minerals from the body. You can read some of the studies on

that at Google Scholar.

 

Put another way, you could get practically the same nutrition by drinking a can

of soda and taking a tiny, low-grade multivitamin. That would be almost

identical to this product, in my opinion. Not exactly the same, but very

similar. And yet here for 32 oz, this product sells for around $5. You can get

32 oz of soft drinks for a fraction of that price and it gives you much of the

same ingredients.

 

So the bottom line in my opinion, and once again, this is my opinion only, I

believe that the Ensure product is mislabeled: it is misleading to consumers,

and it should be removed from the market by the FDA as a protection of public

health. This product implies that it offers complete, balanced nutrition, but I

believe it does not deliver on that promise. And thus, I believe it is making

unjustified and illegal health claims on the label and therefore is a threat to

the health of consumers.

 

What's especially shocking about this product is that the side label contains

instructions, and one of the instruction points literally says, 'To use as your

only source of nutrition, see your doctor.' This statement is horrifying,

because it is implying that people could live off of nothing but Ensure. I can

state with great confidence that any person attempting to live off of nothing

but Ensure would not be very healthy.

 

For example, this product apparently lacks trace minerals. It has no live food

enzymes, there are no whole foods in here, there are no high-density superfood

sources, there are no vegetables from the sea, there are no health-supporting

herbs, and even the vitamins and minerals that it does offer are not in their

optimum form for maximum bioavailability.

 

Interestingly, Ensure is a product that typifies what's for sale at places like

Walgreen's and Wal-Mart. This is one of a line of products that includes items

like Slimfast and other meal replacement products that are primarily nothing but

sugar-water and yet are promoted as healthy products that either provide optimum

nutrition or promote weight loss. The Ensure product label even implies that a

person might live off of this product -- an idea that is utterly ridiculous!

 

These are products purchased by obese, diseased Americans who simply don't know

anything about nutrition. They actually believe the labels and trust doctors!

And they don't read ingredients lists, either.

 

Products like Ensure or SlimFast seem to imply that they are serious products

for optimum nutrition, but in fact, an honest analysis of these products reveals

that they offer extremely poor nutrition and they probably do far more harm than

good to people who choose to consume them on a regular basis, as any good

nutritionist will tell you.

 

Now for legal clarification, I'm not willing to directly state that Ensure

causes diabetes or that Ensure causes weight gain or cancer or osteoporosis. I

can only explain that Ensure is primarily made with ingredients that are

strongly correlated with such diseases. Refined white sugar, corn syrup,

maltodextrin all have very high glycemic index values and are ingredients that

are well correlated with such diseases. You'll have to figure the rest out for

yourself.

 

Perhaps there could be some miraculous warping of reality where a product is

made from sugar water but has none of the negative health effects of sugar

water. And I am sure that that is what will be claimed by the legal team of Ross

Products, the manufacturer of Ensure, if they were to see this article and

disagree with the educated opinions I have expressed here.

 

Personally, I wouldn't drink a bottle of Ensure for any amount of money. You

couldn't PAY me to put this stuff into my body.

_________________

 

JoAnn Guest

mrsjoguest

DietaryTipsForHBP

www.geocities.com/mrsjoguest/Genes

 

 

 

 

AIM Barleygreen

" Wisdom of the Past, Food of the Future "

 

http://www.geocities.com/mrsjoguest/Diets.html