Sainsbury's_success_with_non-GM_milk

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> GMW:_Sainsbury's_success_with_non-GM_milk

> " GM_WATCH " <info

> Thu, 26 Aug 2004 14:34:24 +0100

 

>

> GM WATCH daily

> http://www.gmwatch.org

> ---

> EXCERPTS: " Sainsbury's have the proof that going

> non-GM in milk is both practical and popular, and so

> should be looking to make all their own-brand milk

> non-GM. "

>

> Sainsbury's own-brand milk currently comes from cows

> fed on imported GM animal feed. Although the company

> claims to lead its rivals in providing quality food,

> Sainsbury's is supporting the import of thousands of

> tonnes of GM feed into the UK every month. Yet the

> company is in a position to take the lead in making

> the UK entirely GM-free by ditching GM feed for

> sustainable non-GM alternatives.

> ----

> Sainsbury's expand sales of non-GM milk

>

> Thursday August 26th 2004 - Supermarket giant

> Sainsbury's today announced that it would be

> expanding its trial of non-GM milk to over 190

> stores by Christmas 2004.

>

> Earlier in the summer Sainsbury's announced plans

> for a limited trial of non-GM milk in 105 stores in

> the South of England to examine how well the product

> sold. The decision to almost double the size of

> trial comes as a result of " very encouraging " sales

> of the non-GM milk.

>

> Sainsbury's own-brand milk currently comes from cows

> fed on imported GM animal feed. Although the company

> claims to lead its rivals in providing quality food,

> Sainsbury's is supporting the import of thousands of

> tonnes of GM feed into the UK every month. Yet the

> company is in a position to take the lead in making

> the UK entirely GM-free by ditching GM feed for

> sustainable non-GM alternatives.

>

> Greenpeace Campaigner Ben Ayliffe said, " This is a

> positive step and just goes to show how strong the

> demand is for non-GM milk. Sainsbury's have the

> proof that going non-GM in milk is both practical

> and popular, and so should be looking to make all

> their own-brand milk non-GM. "

>

> Sainsbury's have also announced that in future they

> will only be buying milk from two designated

> dairies, in a move designed to create a more

> sustainable milk supply and to support dairy

> farmers.

>

> Ben Ayliffe added, " Sainsbury's are putting in place

> a system that should ensure a fairer deal for

> farmers and provide increased traceability. There is

> no reason why this system can't be used to make sure

> all their own-brand milk comes from non-GM fed

> cows. "

>

> ENDS

>

> For more information call 020 7865 8282

> ---

> For Sainsbury's statements:

>

http://www.j-sainsburys.co.uk/index.asp?PageID=19 & subsection= & Year=>

> 2004 & NewsID=475

>

> and

>

>

http://www.j-sainsburys.co.uk/index.asp?PageID=19 & subsection= & Year=>

> 2004 & NewsID=476

>