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Phillip Morris---Free pamphlets on how parents can teach kids not to smoke?NUTS!

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NUTS! NUTS! NUTS! What could be NUTTIER?

 

I am sure most of us have seen them---in gas station " convenience "

stores, for instance. They have been around for years already. But

every time I see one, I am dumbstruck that there is a company and a

product that are so twisted and deadly that they are actually putting

out literature that is supposed to help parents keep their children

from using the product!

 

The one I saw and picked up this weekend was titled, " Raising Kids

Who Don't Smoke---Talk To Your Kids About Not Smoking---They'll

Listen " .

 

Leafing through the pamphlet gives me a very strange feeling---I

would call it creepy and disgusting. Here is real, honest-to-

goodness, black is white/white is black, up is down/down is up, Nazi-

influenced, straight, unadulterated double-talk. From the back of the

pamphlet, in small letters:

 

" This brochure was created for parents on bahalf of Philip Morris USA

Youth Smoking Prevention by Meredith Integrated Marketing in

conjunction with an expert advisory board. As the manufacturer of a

product intended for adults who smoke that has serious health

effects, Philip Morris USA is committed to helping prevent kids from

smoking cigarettes. We have a dedicated Youth Smoking Prevention

department that supports positive youth development programs,

produces advertising for parents and conducts ongoing research to

help prevent youth smoking. "

 

Can you imagine working for that " Youth Smoking Prevention "

department? That is, working for a company whose product debilitates

and destroys those who use it, in a department designed to keep

people from using it(but not really.)

 

Also, I wonder how active Philip Morris's " dedicated Youth Smoking

Prevention department " is in Third World countries? Not very, I dare

say...

 

I read the other day that in Great Britain, when they discovered that

giving children aspirin could result in Reye's Syndrome(sp?), they

completely removed children's aspirin from the market place. Do you

suppose they should have just left children's aspirin on the shelves,

and instead had the companies that manufactured children's aspirin

put out pamphlets suggesting ways for parents to keep children from

taking the product?

 

Elliot

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