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Mercks first campaign in its 114-year history to help burnish the reputation of its corporate brand

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New York Times - Thursday June 2, 2005

 

THE troubled drug maker Merck is introducing this week what it describes as the first campaign in its 114-year history to help burnish the reputation of its corporate brand rather than sell its products. (read more http://www.nytimes.com/2005/06/02/business/media/02adco.html?ex=1118376000 & en=9ac94646541d7276 & ei=5099 & partner=TOPIXNEWS)

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