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The Weekly Spin, Wednesday, April 14, 2004

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THE WEEKLY SPIN, Wednesday, April 14, 2004

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sponsored by PR WATCH (www.prwatch.org)

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The Weekly Spin features selected news summaries with links to

further information about current public relations campaigns.

It is emailed free each Wednesday to rs.

 

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THIS WEEK'S NEWS

 

1. That Liberal Media

2. Always Look on the Bright Side of Life

3. It's Not Easy, Being Green(washers)

4. Releasing the Briefing

5. One Less Cog in the Propaganda Machine

6. U.S. Department of Apprehension

7. Bagdad One Year Later

8. Hearts and Minds: It's What's for Dinner

9. Condi Testifies

10. Check Out the Latest Rollback!

11. Working Hard for the Money

12. Thanks for the Opportunity

13. Teed Off at Augusta

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IT'S NOT EASY, BEING GREEN(WASHERS)

http://www.boston.com/news/nation/articles/2004/04/12/forest_service_pamphlet_cr\

iticized/

The Forest Service's controversial " Forests With a Future "

campaign, handled by PR firm OneWorld Communications, includes a

brochure explaining why increased logging will benefit Sierra

Nevada forests. " The pamphlet... explains that fire risks have

risen as the Sierra's forests have grown more dense in the past

century. Six small black-and-white photos spanning 80 years appear

beside descriptions of how the 'forests of the past' had fewer

trees and less underbrush, making them less susceptible to fire...

However, the 1909 photo does not depict natural conditions - it was

taken just after the forest had been logged. And the pictured

forest is nowhere near the Sierra Nevada. It is in Montana, "

reports Associated Press. The director of Cedar Ridge, California's

John Muir Project called the brochure " very misleading. "

SOURCE: Associated Press, April 12, 2004

More web links related to this story are available at:

http://www.prwatch.org/spin/April_2004.html#1081742400

To discuss this story in the PR Watch Forum, visit:

http://www.prwatch.org/forum/discuss.php?id=1081742400

 

U.S. DEPARTMENT OF APPREHENSION

http://www.nytimes.com/2004/04/10/national/nationalspecial2/10COW.html

" It is ironic in the extreme that an administration that's so

interested in letting industry come up with its own solutions would

come down with a heavy government hand on a company that's being

creative, " said one public health expert, commenting on the U.S.

Department of Agriculture's decision not to allow Kansas'

Creekstone Farms to test every cow it processes for mad cow

disease. Creekstone wants 100% testing in order to resume sales to

Japan, South Korea and other countries banning U.S. beef; the

inability to export " is costing [Creekstone] $40,000 a day and

forced it to lay off 50 employees. " Industry associations,

including the American Meat Institute and National Cattlemen's Beef

Association, applauded the USDA, saying 100% testing is " not based

on sound science. "

SOURCE: New York Times, April 10, 2004

More web links related to this story are available at:

http://www.prwatch.org/spin/April_2004.html#1081569600

To discuss this story in the PR Watch Forum, visit:

http://www.prwatch.org/forum/discuss.php?id=1081569600

 

 

HEARTS AND MINDS: IT'S WHAT'S FOR DINNER

http://www.meatingplace.com/DailyNews/pop.asp?ID=12160

In a wide-ranging opinion piece, former American Meat Institute PR

man Dan Murphy asks: " Could 9-11 have been prevented? You might as

well ask, could the outbreak of BSE (mad cow disease) in North

American [sic] have been prevented?... For those who question why

our intelligence and law enforcement agencies didn't do everything

possible to forestall 9-11, I would ask: Why didn't USDA implement

the extraordinary measures taken since Dec. 23, 2003, to deal with

BSE years ago? " His answer: " Whether the discussion is over

terrorist attacks or the appearance of BSE, assuming that either

could have been prevented is assuming a lot. " And his take-home

message: in order to " counter the radical activists, " the meat

industry must reach out to local communities and realize that " it's

not only about changing laws, it's about changing hearts and

minds. "

SOURCE: Meatingplace.com, April 9, 2004

More web links related to this story are available at:

http://www.prwatch.org/spin/April_2004.html#1081483200

To discuss this story in the PR Watch Forum, visit:

http://www.prwatch.org/forum/discuss.php?id=1081483200

 

 

THANKS FOR THE OPPORTUNITY

http://www.corpwatch.org/issues/PID.jsp?articleid=10548

Leslie Green at Stapleton Communications has a bachelor's degree in

Marketing Communications from California Polytechnic State

University, which must be where she learned how to stonewall

reporters while still sounding upbeat. A detailed new investigative

report charges her client, AXT Inc., with poisoning its workers

with gallium arsenide, a potent carcinogen used to make

semiconductors. Asked for comments prior to publication of the

story, Green replied: " We do appreciate the opportunity to respond

to, I guess, some of the questions that you have for AXT. We are

going to pass on the opportunity to participate in your article at

this point, but again, I do appreciate the opportunity. "

SOURCE: East Bay Express, April 7, 2004

More web links related to this story are available at:

http://www.prwatch.org/spin/April_2004.html#1081310400

To discuss this story in the PR Watch Forum, visit:

http://www.prwatch.org/forum/discuss.php?id=1081310400

 

 

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