Guest guest Posted February 18, 2004 Report Share Posted February 18, 2004 PR ON DRUGS " Pharmaceutical makers have already found a major loophole in the Food and Drug Administration's new draft guidelines for direct-to-consumer advertising, " reports Advertising Age. The guidelines were meant to clarify risk information and increase " disease awareness " spots, those not touting any particular drug. But drug company and ad executives discovered that using the same spokesperson in product and " disease awareness " ads is technically OK. " Even the village idiot is going to make the connection between the disease and the specific product, " rejoiced one marketing executive. In related news, PR Week has some advice for drug video news releases: " Always include a physician... use graphics to demonstrate the magnitude of a disorder... [and produce] in the style of television news. " SOURCE: Advertising Age, February 16, 2004 Web links related to this story are available at: http://www.prwatch.org/spin/February_2004.html#1076907600 To discuss this story in the PR Watch Forum, visit: http://www.prwatch.org/forum/discuss.php?id=1076907600 Finance: Get your refund fast by filing online Quote Link to comment Share on other sites More sharing options...
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