SAME MONEY POLITICS. LESS ACCOUNTABILITY

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SAME MONEY POLITICS. LESS ACCOUNTABILITY.

http://online.wsj.com/article/0,,SB107594922670921444,00.html?mod=mm%5Fhs%5Fadve\

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" Same Medicare. More Benefits. " is the theme of a publicly-funded

$12.6 million advertising effort promoting the new Medicare law.

Critics of the ad campaign include Democratic Senator Ted Kennedy

and the conservative National Taxpayers Union, who called it " an

election-year ploy. " The Wall Street Journal reports that National

Media, a firm already working for the Bush/Cheney campaign, is

getting a piece of the new ad campaign pie. Firm partner Alex

Castellanos " is well-known for creating sharp attack ads " including

the one " in 2000 that subtly flashed the word 'RATS' " over Al

Gore's picture. MoveOn.org is urging CBS, which plans to broadcast

the Medicare ads, to " either pull the White House ads or run ours. "

 

SOURCE: Wall Street Journal, February 4, 2004

More web links related to this story are available at:

http://www.prwatch.org/spin/February_2004.html#1075870800

To discuss this story in the PR Watch Forum, visit:

http://www.prwatch.org/forum/discuss.php?id=1075870800

 

 

 

 

 

 

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