Guest guest Posted January 13, 2004 Report Share Posted January 13, 2004 MEDIA TRAINEES KEEP JOURNALISTS ON A TIGHT LEAD http://www.cjr.org/issues/2004/1/question-lieberman.asp Columbia Journalism Review editor Trudy Lieberman, after examining transcripts from some 50 major news shows, concludes that " journalism has morphed into a cog in a great public relations machine. " Lieberman blames the prevalence of PR-driven media training: " At a time when the audience makes decisions based on perceptions rather than facts, the goal is to create positive perceptions of companies and their products, politicians and their policies. " Recent interview excerpts illustrate how " trained " guests can easily gain control, especially when the " unwritten rules " discourage journalists from insisting on real answers. SOURCE: Columbia Journalism Review, Monday, January 12, 2004 To discuss this story in the PR Watch Forum, visit: http://www.prwatch.org/forum/discuss.php?id=1073883600 Hotjobs: Enter the " Signing Bonus " Sweepstakes Quote Link to comment Share on other sites More sharing options...
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