Drug Companies Collect Secret Reports on Doctors

[Guest guest]

From ShirleysWellnessCafe.com

 

" While most physicians are aware that drug companies collect some

information about which medications they prescribe, most do not realize how

detailed the information actually is. Drug makers spend millions of dollars

to develop secret reports about doctors and their patients, including

information such as whether a patient is switched over to a competitor’s

drug and whether the doctor treats many poor patients and may want free

samples. Pharmaceutical companies spent $19 billion on marketing in 2001,

and $16 billion of it was spent on marketing to doctors. Many doctors are

seeing fewer drug sales representatives and limiting their visits when they

do, so the reports, or “prescriber profiles,” allow sales reps to tailor

their pitches to individual physicians. "

 

Best Regards,

 

Lorenzo

 

 

Junk food marketers spent an estimated $15 billion in 2002 on

marketing aimed at children.....

 

" The reason computer chips are so small is computers don't eat much. "

 

 

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