Aspartame renamed and Marketed as a Natural Sweetener

[Guest guest]

From

http://www.naturalnews.com/028151_aspartame_sweeteners.html

<http://www.naturalnews.com/028151_aspartame_sweeteners.html>

 

 

Aspartame has been renamed and is now being marketed as a natural

sweetener by Ethan Huff, citizen journalist

<http://www.naturalnews.com/Author552.html>

 

(NaturalNews) In response to growing awareness about the dangers

of artificial sweeteners, what does the manufacturer of one of

the world's most notable artificial sweeteners do? Why, rename it

and begin marketing it as natural, of course. This is precisely

the strategy of Ajinomoto, maker of aspartame, which hopes to

pull the wool over the eyes of the public with its rebranded

version of aspartame, called "AminoSweet".

 

Over 25 years ago, aspartame was first introduced into the

European food supply. Today, it is an everyday component of most

diet beverages, sugar-free desserts, and chewing gums in

countries worldwide. But the tides have been turning as the

general public is waking up to the truth about artificial

sweeteners like aspartame and the harm they cause to health. The

latest aspartame marketing scheme is a desperate effort to

indoctrinate the public into accepting the chemical sweetener as

natural and safe, despite evidence to the contrary.

 

Aspartame was an accidental discovery by James Schlatter, a

chemist who had been trying to produce an anti-ulcer

pharmaceutical drug for G.D. Searle & Company back in 1965. Upon

mixing aspartic acid and phenylalanine, two naturally-occurring

amino acids, he discovered that the new compound had a sweet

taste. The company merely changed its FDA approval application

from drug to food additive and, voila, aspartame was born.

 

G.D. Searle & Company first patented aspartame in 1970. An

internal memo released in the same year urged company executives

to work on getting the FDA into the "habit of saying yes" and of

encouraging a "subconscious spirit of participation" in getting

the chemical approved.

 

G.D. Searle & Company submitted its first petition to the FDA in

1973 and fought for years to gain FDA approval, submitting its

own safety studies that many believed were inadequate and

deceptive. Despite numerous objections, including one from its

own scientists, the company was able to convince the FDA to

approve aspartame for commercial use in a few products in 1974,

igniting a blaze of controversy.

 

In 1976, then FDA Commissioner Alexander Schmidt wrote a letter

to Sen. Ted Kennedy expressing concern over the "questionable

integrity of the basic safety data submitted for aspartame

safety". FDA Chief Counsel Richard Merrill believed that a grand

jury should investigate G.D. Searle & Company for lying about the

safety of aspartame in its reports and for concealing evidence

proving the chemical is unsafe for consumption.

 

Despite the myriad of evidence gained over the years showing that

aspartame is a dangerous toxin, it has remained on the global

market with the exception of a few countries that have banned it.

In fact, it continued to gain approval for use in new types of

food despite evidence showing that it causes neurological brain

damage, cancerous tumors, and endocrine disruption, among other

things.

 

The details of aspartame's history are lengthy, but the point

remains that the carcinogen was illegitimately approved as a food

additive through heavy-handed prodding by a powerful corporation

with its own interests in mind. Practically all drugs and food

additives are approved by the FDA not because science shows they

are safe but because companies essentially lobby the FDA with

monetary payoffs and complete the agency's multi-million dollar

approval process.

 

Changing aspartame's name to something that is "appealing and

memorable", in Ajinomoto's own words, may hoodwink some but

hopefully most will reject this clever marketing tactic as

nothing more than a desperate attempt to preserve the company's

multi-billion dollar cash cow. Do not be deceived. --

[Guest guest]

Huh? Amazing! What @#$%!

 

Thanks for all the intersting forwards, Cyndi. Don't have time to respond to them all but I'm reading everything thoroughly and can't wait to check out "Tiny Kitchen Gardens." <grins>

 

--C--

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

--- On Tue, 2/16/10, cyndikrall <cyndikrall wrote:

cyndikrall <cyndikrall[RFSL] Aspartame renamed and Marketed as a Natural Sweetenerrealfoodsimplelife Date: Tuesday, February 16, 2010, 9:38 PM

 

Fromhttp://www.naturaln ews.com/028151_ aspartame_ sweeteners. html<http://www.naturaln ews.com/028151_ aspartame_ sweeteners. html>Aspartame has been renamed and is now being marketed as a naturalsweetener by Ethan Huff, citizen journalist<http://www.naturaln ews.com/Author55 2.html>(NaturalNews) In response to growing awareness about the dangersof artificial sweeteners, what does the manufacturer of one ofthe world's most notable artificial sweeteners do? Why, rename itand begin marketing it as natural, of course. This is preciselythe strategy of Ajinomoto, maker of aspartame, which hopes topull the

wool over the eyes of the public with its rebrandedversion of aspartame, called "AminoSweet" .Over 25 years ago, aspartame was first introduced into theEuropean food supply. Today, it is an everyday component of mostdiet beverages, sugar-free desserts, and chewing gums incountries worldwide. But the tides have been turning as thegeneral public is waking up to the truth about artificialsweeteners like aspartame and the harm they cause to health. Thelatest aspartame marketing scheme is a desperate effort toindoctrinate the public into accepting the chemical sweetener asnatural and safe, despite evidence to the contrary.Aspartame was an accidental discovery by James Schlatter, achemist who had been trying to produce an anti-ulcerpharmaceutical drug for G.D. Searle & Company back in 1965. Uponmixing aspartic acid and phenylalanine, two naturally-occurringamino acids, he discovered that

the new compound had a sweettaste. The company merely changed its FDA approval applicationfrom drug to food additive and, voila, aspartame was born.G.D. Searle & Company first patented aspartame in 1970. Aninternal memo released in the same year urged company executivesto work on getting the FDA into the "habit of saying yes" and ofencouraging a "subconscious spirit of participation" in gettingthe chemical approved.G.D. Searle & Company submitted its first petition to the FDA in1973 and fought for years to gain FDA approval, submitting itsown safety studies that many believed were inadequate anddeceptive. Despite numerous objections, including one from itsown scientists, the company was able to convince the FDA toapprove aspartame for commercial use in a few products in 1974,igniting a blaze of controversy.In 1976, then FDA Commissioner Alexander Schmidt wrote a letterto

Sen. Ted Kennedy expressing concern over the "questionableintegrity of the basic safety data submitted for aspartamesafety". FDA Chief Counsel Richard Merrill believed that a grandjury should investigate G.D. Searle & Company for lying about thesafety of aspartame in its reports and for concealing evidenceproving the chemical is unsafe for consumption.Despite the myriad of evidence gained over the years showing thataspartame is a dangerous toxin, it has remained on the globalmarket with the exception of a few countries that have banned it.In fact, it continued to gain approval for use in new types offood despite evidence showing that it causes neurological braindamage, cancerous tumors, and endocrine disruption, among otherthings.The details of aspartame's history are lengthy, but the pointremains that the carcinogen was illegitimately approved as a foodadditive through heavy-handed

prodding by a powerful corporationwith its own interests in mind. Practically all drugs and foodadditives are approved by the FDA not because science shows theyare safe but because companies essentially lobby the FDA withmonetary payoffs and complete the agency's multi-million dollarapproval process.Changing aspartame's name to something that is "appealing andmemorable", in Ajinomoto's own words, may hoodwink some buthopefully most will reject this clever marketing tactic asnothing more than a desperate attempt to preserve the company'smulti-billion dollar cash cow. Do not be deceived. --

[Guest guest]

It's disgusting, isn't it? Anything marketed with the word "Natural" these days makes me avoid it like the plague, for reasons just like this.

 

I just got a packet of broccoli sprouts seeds, and I'm going to attempt it in a canning jar with some cheesecloth tied on it. I'm going to try asking Freecycle for some of those canning jar sprouting lids, but I think the cheesecloth will work fine anyway.

 

Cyndi

 

 

 

 

 

 

Celia Browne <lady_celia

 

Wed, Feb 17, 2010 4:00 am

Re: [RFSL] Aspartame renamed and Marketed as a Natural Sweetener

 

 

 

 

 

 

 

 

Huh? Amazing! What @#$%!

 

Thanks for all the intersting forwards, Cyndi. Don't have time to respond to them all but I'm reading everything thoroughly and can't wait to check out "Tiny Kitchen Gardens." <grins>

 

--C--

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

--- On Tue, 2/16/10, cyndikrall (AT) aol (DOT) com <cyndikrall (AT) aol (DOT) com> wrote:

 

cyndikrall (AT) aol (DOT) com <cyndikrall (AT) aol (DOT) com>

[RFSL] Aspartame renamed and Marketed as a Natural Sweetener

realfoodsimplelife

Tuesday, February 16, 2010, 9:38 PM

 

 

 

From

http://www.naturaln ews.com/028151_ aspartame_ sweeteners. html

<http://www.naturaln ews.com/028151_ aspartame_ sweeteners. html>

 

 

Aspartame has been renamed and is now being marketed as a natural

sweetener by Ethan Huff, citizen journalist

<http://www.naturaln ews.com/Author55 2.html>

 

(NaturalNews) In response to growing awareness about the dangers

of artificial sweeteners, what does the manufacturer of one of

the world's most notable artificial sweeteners do? Why, rename it

and begin marketing it as natural, of course. This is precisely

the strategy of Ajinomoto, maker of aspartame, which hopes to

pull the wool over the eyes of the public with its rebranded

version of aspartame, called "AminoSweet" .

 

Over 25 years ago, aspartame was first introduced into the

European food supply. Today, it is an everyday component of most

diet beverages, sugar-free desserts, and chewing gums in

countries worldwide. But the tides have been turning as the

general public is waking up to the truth about artificial

sweeteners like aspartame and the harm they cause to health. The

latest aspartame marketing scheme is a desperate effort to

indoctrinate the public into accepting the chemical sweetener as

natural and safe, despite evidence to the contrary.

 

Aspartame was an accidental discovery by James Schlatter, a

chemist who had been trying to produce an anti-ulcer

pharmaceutical drug for G.D. Searle & Company back in 1965. Upon

mixing aspartic acid and phenylalanine, two naturally-occurring

amino acids, he discovered that the new compound had a sweet

taste. The company merely changed its FDA approval application

from drug to food additive and, voila, aspartame was born.

 

G.D. Searle & Company first patented aspartame in 1970. An

internal memo released in the same year urged company executives

to work on getting the FDA into the "habit of saying yes" and of

encouraging a "subconscious spirit of participation" in getting

the chemical approved.

 

G.D. Searle & Company submitted its first petition to the FDA in

1973 and fought for years to gain FDA approval, submitting its

own safety studies that many believed were inadequate and

deceptive. Despite numerous objections, including one from its

own scientists, the company was able to convince the FDA to

approve aspartame for commercial use in a few products in 1974,

igniting a blaze of controversy.

 

In 1976, then FDA Commissioner Alexander Schmidt wrote a letter

to Sen. Ted Kennedy expressing concern over the "questionable

integrity of the basic safety data submitted for aspartame

safety". FDA Chief Counsel Richard Merrill believed that a grand

jury should investigate G.D. Searle & Company for lying about the

safety of aspartame in its reports and for concealing evidence

proving the chemical is unsafe for consumption.

 

Despite the myriad of evidence gained over the years showing that

aspartame is a dangerous toxin, it has remained on the global

market with the exception of a few countries that have banned it.

In fact, it continued to gain approval for use in new types of

food despite evidence showing that it causes neurological brain

damage, cancerous tumors, and endocrine disruption, among other

things.

 

The details of aspartame's history are lengthy, but the point

remains that the carcinogen was illegitimately approved as a food

additive through heavy-handed prodding by a powerful corporation

with its own interests in mind. Practically all drugs and food

additives are approved by the FDA not because science shows they

are safe but because companies essentially lobby the FDA with

monetary payoffs and complete the agency's multi-million dollar

approval process.

 

Changing aspartame's name to something that is "appealing and

memorable", in Ajinomoto's own words, may hoodwink some but

hopefully most will reject this clever marketing tactic as

nothing more than a desperate attempt to preserve the company's

multi-billion dollar cash cow. Do not be deceived. --

[Guest guest]

It should be repacked marketed as ant poison. I have an email about this stuff somewhere if anyone wants me to look for it. So far it hasn't convinced anyone to stop drinking it but at least they know I'm serious about not letting my kids have it!

 

Lara

<>

>Celia Browne [lady_celia]

>2/17/2010 7:00:10 AM

>

>Re: [RFSL] Aspartame renamed and Marketed as a Natural Sweetener

>

>

>

>Huh? Amazing! What @#$%!

>

>Thanks for all the intersting forwards, Cyndi. Don't have time to respond to

>them all but I'm reading everything thoroughly and can't wait to check out "Tiny

>Kitchen Gardens." <grins>

>

>--C--

>

>

>

>

>

>--- On Tue, 2/16/10, cyndikrall <cyndikrall wrote:

>

>

>cyndikrall <cyndikrall

>[RFSL] Aspartame renamed and Marketed as a Natural Sweetener

>realfoodsimplelife

>Tuesday, February 16, 2010, 9:38 PM

>

>

>

>

>

>

>From

>http://www.naturaln ews.com/028151_ aspartame_ sweeteners. html

><http://www.naturaln ews.com/028151_ aspartame_ sweeteners. html>

>

>

>Aspartame has been renamed and is now being marketed as a natural

>sweetener by Ethan Huff, citizen journalist

><http://www.naturaln ews.com/Author55 2.html>

>

>(NaturalNews) In response to growing awareness about the dangers

>of artificial sweeteners, what does the manufacturer of one of

>the world's most notable artificial sweeteners do? Why, rename it

>and begin marketing it as natural, of course.. This is precisely

>the strategy of Ajinomoto, maker of aspartame, which hopes to

>pull the wool over the eyes of the public with its rebranded

>version of aspartame, called "AminoSweet" .

>

>Over 25 years ago, aspartame was first introduced into the

>European food supply. Today, it is an everyday component of most

>diet beverages, sugar-free desserts, and chewing gums in

>countries worldwide. But the tides have been turning as the

>general public is waking up to the truth about artificial

>sweeteners like aspartame and the harm they cause to health. The

>latest aspartame marketing scheme is a desperate effort to

>indoctrinate the public into accepting the chemical sweetener as

>natural and safe, despite evidence to the contrary.

>

>Aspartame was an accidental discovery by James Schlatter, a

>chemist who had been trying to produce an anti-ulcer

>pharmaceutical drug for G.D. Searle Company back in 1965. Upon

>mixing aspartic acid and phenylalanine, two naturally-occurring

>amino acids, he discovered that the new compound had a sweet

>taste. The company merely changed its FDA approval application

>from drug to food additive and, voila, aspartame was born.

>

>G.D. Searle Company first patented aspartame in 1970. An

>internal memo released in the same year urged company executives

>to work on getting the FDA into the "habit of saying yes" and of

>encouraging a "subconscious spirit of participation" in getting

>the chemical approved.

>

>G.D. Searle Company submitted its first petition to the FDA in

>1973 and fought for years to gain FDA approval, submitting its

>own safety studies that many believed were inadequate and

>deceptive. Despite numerous objections, including one from its

>own scientists, the company was able to convince the FDA to

>approve aspartame for commercial use in a few products in 1974,

>igniting a blaze of controversy.

>

>In 1976, then FDA Commissioner Alexander Schmidt wrote a letter

>to Sen. Ted Kennedy expressing concern over the "questionable

>integrity of the basic safety data submitted for aspartame

>safety". FDA Chief Counsel Richard Merrill believed that a grand

>jury should investigate G.D. Searle Company for lying about the

>safety of aspartame in its reports and for concealing evidence

>proving the chemical is unsafe for consumption.

>

>Despite the myriad of evidence gained over the years showing that

>aspartame is a dangerous toxin, it has remained on the global

>market with the exception of a few countries that have banned it.

>In fact, it continued to gain approval for use in new types of

>food despite evidence showing that it causes neurological brain

>damage, cancerous tumors, and endocrine disruption, among other

>things.

>

>The details of aspartame's history are lengthy, but the point

>remains that the carcinogen was illegitimately approved as a food

>additive through heavy-handed prodding by a powerful corporation

>with its own interests in mind. Practically all drugs and food

>additives are approved by the FDA not because science shows they

>are safe but because companies essentially lobby the FDA with

>monetary payoffs and complete the agency's multi-million dollar

>approval process.

>

>Changing aspartame's name to something that is "appealing and

>memorable", in Ajinomoto's own words, may hoodwink some but

>hopefully most will reject this clever marketing tactic as

>nothing more than a desperate attempt to preserve the company's

>multi-billion dollar cash cow. Do not be deceived. --

>

>

>

>Reply to sender | Reply to group

>Messages in this topic (2)

>Recent Activity:

>

>=== message truncated ===

http://toolbar.Care2.com Make your computer carbon-neutral (free).http://www.Care2.com Green Living, Human Rights and more - 8 million members!

[Guest guest]

--- On Wed, 2/17/10, cyndikrall <cyndikrall wrote:It's disgusting, isn't it? Anything marketed with the word "Natural" these days makes me avoid it like the plague, for reasons just like this.

 

Totally agree. The term "natural" has been so used and abused that I'm suspicious of any and all products embracing it. As for sprouting, I'm currently doing buckwheat groats and lentils (though I'm not sure I will continue to do lentil) though I have chia seeds waiting in the wings. It allows me to have a garden of sorts even when I can't dig in the dirt, LOL!

 

--C--

 

 

 

 

 

 

I just got a packet of broccoli sprouts seeds, and I'm going to attempt it in a canning jar with some cheesecloth tied on it. I'm going to try asking Freecycle for some of those canning jar sprouting lids, but I think the cheesecloth will work fine anyway.

 

Cyndi

[Guest guest]

Cheese cloth does work well 2 layers. I gets funky but you could probably replace it or maybe boil it?

 

<>

>cyndikrall [cyndikrall]

>2/17/2010 1:48:32 PM

>

>Re: [RFSL] Aspartame renamed and Marketed as a Natural Sweetener

>

>

>It's disgusting, isn't it? Anything marketed with the word "Natural" these days

>makes me avoid it like the plague, for reasons just like this.

>

>I just got a packet of broccoli sprouts seeds, and I'm going to attempt it in a

>canning jar with some cheesecloth tied on it. I'm going to try asking Freecycle

>for some of those canning jar sprouting lids, but I think the cheesecloth will

>work fine anyway.

>

>Cyndi

>

>

>

>

>

>

>Celia Browne <lady_celia

>

>Wed, Feb 17, 2010 4:00 am

>Re: [RFSL] Aspartame renamed and Marketed as a Natural Sweetener

>

>

>

>

>Huh? Amazing! What @#$%!

>

>Thanks for all the intersting forwards, Cyndi. Don't have time to respond to

>them all but I'm reading everything thoroughly and can't wait to check out "Tiny

>Kitchen Gardens." <grins>

>

>--C--

>

>

>

>

>

>--- On Tue, 2/16/10, cyndikrall <cyndikrall wrote:

>

>

>cyndikrall <cyndikrall

>[RFSL] Aspartame renamed and Marketed as a Natural Sweetener

>realfoodsimplelife

>Tuesday, February 16, 2010, 9:38 PM

>

>

>

>

>

>

>From

>http://www.naturaln ews.com/028151_ aspartame_ sweeteners. html

><http://www.naturaln ews.com/028151_ aspartame_ sweeteners. html>

>

>

>Aspartame has been renamed and is now being marketed as a natural

>sweetener by Ethan Huff, citizen journalist

><http://www.naturaln ews.com/Author55 2.html>

>

>(NaturalNews) In response to growing awareness about the dangers

>of artificial sweeteners, what does the manufacturer of one of

>the world's most notable artificial sweeteners do? Why, rename it

>and begin marketing it as natural, of course. This is precisely

>the strategy of Ajinomoto, maker of aspartame, which hopes to

>pull the wool over the eyes of the public with its rebranded

>version of aspartame, called "AminoSweet" .

>

>Over 25 years ago, aspartame was first introduced into the

>European food supply. Today, it is an everyday component of most

>diet beverages, sugar-free desserts, and chewing gums in

>countries worldwide. But the tides have been turning as the

>general public is waking up to the truth about artificial

>sweeteners like aspartame and the harm they cause to health. The

>latest aspartame marketing scheme is a desperate effort to

>indoctrinate the public into accepting the chemical sweetener as

>natural and safe, despite evidence to the contrary.

>

>Aspartame was an accidental discovery by James Schlatter, a

>chemist who had been trying to produce an anti-ulcer

>pharmaceutical drug for G.D. Searle Company back in 1965. Upon

>mixing aspartic acid and phenylalanine, two naturally-occurring

>amino acids, he discovered that the new compound had a sweet

>taste. The company merely changed its FDA approval application

>from drug to food additive and, voila, aspartame was born.

>

>G.D. Searle Company first patented aspartame in 1970. An

>internal memo released in the same year urged company executives

>to work on getting the FDA into the "habit of saying yes" and of

>encouraging a "subconscious spirit of participation" in getting

>the chemical approved.

>

>G.D. Searle Company submitted its first petition to the FDA in

>1973 and fought for years to gain FDA approval, submitting its

>own safety studies that many believed were inadequate and

>deceptive. Despite numerous objections, including one from its

>own scientists, the company was able to convince the FDA to

>approve aspartame for commercial use in a few products in 1974,

>igniting a blaze of controversy.

>

>In 1976, then FDA Commissioner Alexander Schmidt wrote a letter

>to Sen. Ted Kennedy expressing concern over the "questionable

>integrity of the basic safety data submitted for aspartame

>safety". FDA Chief Counsel Richard Merrill believed that a grand

>jury should investigate G.D. Searle Company for lying about the

>safety of aspartame in its reports and for concealing evidence

>proving the chemical is unsafe for consumption.

>

>Despite the myriad of evidence gained over the years showing that

>aspartame is a dangerous toxin, it has remained on the global

>market with the exception of a few countries that have banned it.

>In fact, it continued to gain approval for use in new types of

>food despite evidence showing that it causes neurological brain

>damage, cancerous tumors, and endocrine disruption, among other

>things.

>

>The details of aspartame's history are lengthy, but the point

>remains that the carcinogen was illegitimately approved as a food

>additive through heavy-handed prodding by a powerful corporation

>with its own interests in mind. Practically all drugs and food

>additives are approved by the FDA not because science shows they

>are safe but because companies essentially lobby the FDA with

>monetary payoffs and complete the agency's multi-million dollar

>approval process.

>

>Changing aspartame's name to something that is "appealing and

>memorable", in Ajinomoto's own words, may hoodwink some but

>hopefully most will reject this clever marketing tactic as

>nothing more than a desperate attempt to preserve the company's

>multi-billion dollar cash cow. Do not be deceived. --

>

>=== message truncated ===

http://toolbar.Care2.com Make your computer carbon-neutral (free).http://www.Care2.com Green Living, Human Rights and more - 8 million members!

[Guest guest]

I'd love to do chia seeds too. If the broccoli sprouts do well, I will branch out. <grin>

 

Cyndi

 

 

 

 

 

 

Celia Browne <lady_celia

 

Wed, Feb 17, 2010 11:46 am

Re: [RFSL] Aspartame renamed and Marketed as a Natural Sweetener

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

--- On Wed, 2/17/10, cyndikrall (AT) aol (DOT) com <cyndikrall (AT) aol (DOT) com> wrote:It's disgusting, isn't it? Anything marketed with the word "Natural" these days makes me avoid it like the plague, for reasons just like this.

 

Totally agree. The term "natural" has been so used and abused that I'm suspicious of any and all products embracing it. As for sprouting, I'm currently doing buckwheat groats and lentils (though I'm not sure I will continue to do lentil) though I have chia seeds waiting in the wings. It allows me to have a garden of sorts even when I can't dig in the dirt, LOL!

 

--C--

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I just got a packet of broccoli sprouts seeds, and I'm going to attempt it in a canning jar with some cheesecloth tied on it. I'm going to try asking Freecycle for some of those canning jar sprouting lids, but I think the cheesecloth will work fine anyway.

 

Cyndi

[Guest guest]

Oh, good. I'll probably just replace it as it gets funky, since i don't want to chance mold or salmonella.

 

Cyndi

 

 

 

 

 

 

Lara Brown <larabrown

 

Wed, Feb 17, 2010 12:08 pm

Re: [RFSL] Aspartame renamed and Marketed as a Natural Sweetener

 

 

 

Cheese cloth does work well 2 layers. I gets funky but you could probably replace it or maybe boil it?

 

<>

>cyndikrall (AT) aol (DOT) com [cyndikrall (AT) aol (DOT) com]

>2/17/2010 1:48:32 PM

>

>Re: [RFSL] Aspartame renamed and Marketed as a Natural Sweetener

>

>

>It's disgusting, isn't it? Anything marketed with the word "Natural" these days

>makes me avoid it like the plague, for reasons just like this.

>

>I just got a packet of broccoli sprouts seeds, and I'm going to attempt it in a

>canning jar with some cheesecloth tied on it. I'm going to try asking Freecycle

>for some of those canning jar sprouting lids, but I think the cheesecloth will

>work fine anyway.

>

>Cyndi

>

>

>

>

>

>

>Celia Browne <lady_celia >

>

>Wed, Feb 17, 2010 4:00 am

>Re: [RFSL] Aspartame renamed and Marketed as a Natural Sweetener

>

>

>

>

>Huh? Amazing! What @#$%!

>

>Thanks for all the intersting forwards, Cyndi. Don't have time to respond to

>them all but I'm reading everything thoroughly and can't wait to check out "Tiny

>Kitchen Gardens." <grins>

>

>--C--

>

>

>

>

>

>--- On Tue, 2/16/10, cyndikrall (AT) aol (DOT) com <cyndikrall (AT) aol (DOT) com> wrote:

>

>

>cyndikrall (AT) aol (DOT) com <cyndikrall (AT) aol (DOT) com>

>[RFSL] Aspartame renamed and Marketed as a Natural Sweetener

>realfoodsimplelife

>Tuesday, February 16, 2010, 9:38 PM

>

>

>

>

>

>

>From

>http://www.naturaln ews.com/028151_ aspartame_ sweeteners. html

><http://www.naturaln ews.com/028151_ aspartame_ sweeteners. html>

>

>

>Aspartame has been renamed and is now being marketed as a natural

>sweetener by Ethan Huff, citizen journalist

><http://www.naturaln ews.com/Author55 2.html>

>

>(NaturalNews) In response to growing awareness about the dangers

>of artificial sweeteners, what does the manufacturer of one of

>the world's most notable artificial sweeteners do? Why, rename it

>and begin marketing it as natural, of course. This is precisely

>the strategy of Ajinomoto, maker of aspartame, which hopes to

>pull the wool over the eyes of the public with its rebranded

>version of aspartame, called "AminoSweet" .

>

>Over 25 years ago, aspartame was first introduced into the

>European food supply. Today, it is an everyday component of most

>diet beverages, sugar-free desserts, and chewing gums in

>countries worldwide. But the tides have been turning as the

>general public is waking up to the truth about artificial

>sweeteners like aspartame and the harm they cause to health. The

>latest aspartame marketing scheme is a desperate effort to

>indoctrinate the public into accepting the chemical sweetener as

>natural and safe, despite evidence to the contrary.

>

>Aspartame was an accidental discovery by James Schlatter, a

>chemist who had been trying to produce an anti-ulcer

>pharmaceutical drug for G.D. Searle Company back in 1965. Upon

>mixing aspartic acid and phenylalanine, two naturally-occurring

>amino acids, he discovered that the new compound had a sweet

>taste. The company merely changed its FDA approval application

>from drug to food additive and, voila, aspartame was born.

>

>G.D. Searle Company first patented aspartame in 1970. An

>internal memo released in the same year urged company executives

>to work on getting the FDA into the "habit of saying yes" and of

>encouraging a "subconscious spirit of participation" in getting

>the chemical approved.

>

>G.D. Searle Company submitted its first petition to the FDA in

>1973 and fought for years to gain FDA approval, submitting its

>own safety studies that many believed were inadequate and

>deceptive. Despite numerous objections, including one from its

>own scientists, the company was able to convince the FDA to

>approve aspartame for commercial use in a few products in 1974,

>igniting a blaze of controversy.

>

>In 1976, then FDA Commissioner Alexander Schmidt wrote a letter

>to Sen. Ted Kennedy expressing concern over the "questionable

>integrity of the basic safety data submitted for aspartame

>safety". FDA Chief Counsel Richard Merrill believed that a grand

>jury should investigate G.D. Searle Company for lying about the

>safety of aspartame in its reports and for concealing evidence

>proving the chemical is unsafe for consumption.

>

>Despite the myriad of evidence gained over the years showing that

>aspartame is a dangerous toxin, it has remained on the global

>market with the exception of a few countries that have banned it.

>In fact, it continued to gain approval for use in new types of

>food despite evidence showing that it causes neurological brain

>damage, cancerous tumors, and endocrine disruption, among other

>things.

>

>The details of aspartame's history are lengthy, but the point

>remains that the carcinogen was illegitimately approved as a food

>additive through heavy-handed prodding by a powerful corporation

>with its own interests in mind. Practically all drugs and food

>additives are approved by the FDA not because science shows they

>are safe but because companies essentially lobby the FDA with

>monetary payoffs and complete the agency's multi-million dollar

>approval process.

>

>Changing aspartame's name to something that is "appealing and

>memorable", in Ajinomoto's own words, may hoodwink some but

>hopefully most will reject this clever marketing tactic as

>nothing more than a desperate attempt to preserve the company's

>multi-billion dollar cash cow. Do not be deceived. --

>

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