Fwd: The Dr. Bronner's ALL-ONE! News: Lather in Litigation

October 14, 2008

Wow.......

newsTo: cyndikrallSent: 10/14/2008 3:19:23 P.M. Pacific Daylight TimeSubj: The Dr. Bronner & apos;s ALL-ONE! News: Lather in Litigation

You're receiving this email because of your relationship with Dr. Bronner's Magic Soaps. Please confirm your continued interest in receiving emails from us, and be sure to add news to your address book. Please also forward this email to your friends, family and colleagues.

You may if you no longer wish to receive our emails.

Round One Legal Victory for Organic Consumers and Dr. Bronner's

Vol. 3, No. 4October 14, 2008

In this issue of the ALL-ONE! News ...

Round One Legal Victory

San Francisco, California - After hearing oral arguments earlier this month, the San Francisco County Superior Court ruled on Thursday, October 8 that Dr. Bronner's Magic Soaps can proceed with its lawsuit seeking to compel "organic cheater" companies and certifiers to drop, or stop certifying, deceptive organic label and brand claims.

Dr. Bronner's Begins Selling Soaps in Israel Tel Aviv, Israel - Dr. Bronner's launched their soaps in Israel in September, 2008, long-sought by Dr. Bronner and an historic moment for the company on its 60th anniversary, the same as Israel's. Dr. Bronner's younger sister Lotte Reches emigrated to the Ein Gev kibbutz in 1936 from Germany and currently resides in Haifa, with children, grandchildren and great-grandchildren living throughout Israel. The Bronner family's story and efforts on behalf of organic and Fair Trade agriculture were well-covered by the Israeli media in September. The two translated articles below from Israeli newspapers are well worth reading.

Round One Legal Victory for Organic Consumers and Dr. Bronner's against "Organic Cheater" Personal Care Brands (Avalon, Jason, etc.) and Certifiers (OASIS & Ecocert)

Ikove and Juice Beauty Take High Road and Settle

SAN FRANCISCO, CA - After hearing oral arguments earlier this month, the San Francisco County Superior Court ruled on Thursday, October 8 that Dr. Bronner's Magic Soaps can proceed with its lawsuit seeking to compel "organic cheater" companies and certifiers to drop, or stop certifying, deceptive organic label and brand claims. Culprit brands include Avalon "Organics," Jason "Pure, Natural & Organic," Nature's Gate "Organics," Kiss My Face "Obsessively Organic," Giovanni "Organic Cosmetics," Head "Organics," Desert Essence "Organics" and Stella McCartney's CARE "100% Organic." The culprit certifiers are OASIS and Ecocert. Estee Lauder is also a defendant due to its expressed intent to enter the market under its Aveda brand with misleading OASIS-certified "organic" products. The 800,000-supporter-strong Organic Consumers Association (OCA) has played a leading role in exposing and educating consumers about deceptive organic branding, and the OCA is a party in the litigation with Ecocert.

The Court turned aside the defendants' arguments that Dr. Bronner's, in its complaint filed with the Court, had not sufficiently spelled out how actual consumers, the company and competition in the organic personal care industry have been hurt by the defendants' deceptive practices. The Court also rejected a claim by OASIS that its deceptive certification could be protected as free speech. In so ruling, the Court moved the case closer to full consideration of the merits of Dr. Bronner's claims. Organic consumers expect that the main cleansing and moisturizing ingredients in soaps, shampoos and body washes that are labeled "Organic,Organics" or "Made with Organic" are made from organic materials, as distinct from conventional agricultural materials, are produced without synthetic fertilizers, herbicides or pesticides, and are free of petrochemical compounds. Dr. Bronner's products, in contrast to the defendants' products, contain cleansing and moisturizing ingredients derived only from certified organic oils, are made without any use of petrochemicals, and contain no petrochemical preservatives. The misleading organic noise created by culprit companies' branding and labeling practices interferes with organic consumers' ability to distinguish personal care products whose main ingredients are in fact made with certified organic, not conventional or petrochemical, materials and are free of synthetic preservatives.

Posted at www.drbronner.com/bodycare for the media and public to review are: (1) the Case Management Conference document filed jointly by Dr. Bronner's and Defendants that frames the case from either position; (2) the Court's recent rulings; and (3) a detailed comparison of U.S. and European natural and organic personal care standards, ranked by rigor and integrity, including USDA Organic (US), NSF (US), Soil Association (UK), BDIH (Germany), Natural Products Association (US), Whole Foods Premium (US), OASIS (US), NaTrue (Germany) and Ecocert (France).

Over the summer, Dr. Bronner's was pleased to settle with former defendants Ikove and Juice Beauty. Ikove has committed to reformulate problematic products to exclude any ingredients containing petrochemical compounds and to label their products appropriately. Dr. Bronner's and Juice Beauty have entered into a Settlement Agreement in which Juice Beauty agrees to accept the Court's decision; but in any event, even should the Court not so mandate, Juice Beauty has committed that no ingredients including petrochemical compounds shall be in any Juice Beauty product whatsoever as of February, 2010. "We're optimistic as the case progresses that other companies who have further to go will nonetheless see the light and agree to settle rather than drag this out," says Dr. Bronner's President David Bronner. "The writing is on the wall for companies who misbrand conventional personal care as 'organic' to mislead consumers," adds OCA Executive Director Ronnie Cummins.

[Learn More]

Translated from Haaretz's TheMarker

September 10, 2008by Ora Koren

The Soap that Would Clean Up the WorldAs dawn breaks over the coconut groves in Sri Lanka, 80 laborers from Dr. Bronner's Magic Soaps coconut oil factory go to work. Before getting down to business they meet in the dining room where workers and managers sit together, disregarding local customary hierarchic divisions. Gero Leson, the owners' senior representative, also sits with them.

[Read More]

Translated from Maariv

September 10, 2008

by Lital Rosenstein

Litigation in a LatherThe members of the Bronner family are not smooth business people in expensive suits, with inflated egos and fire in their eyes, backed-up by a well-oiled PR staff. In order to establish a family business in organic cosmetics you may need no more than a strong will, good intentions, and knowledge, backed up by a consolidated purpose, warmth, and love. But to take on a legal battle against the world's giant cosmetic manufacturers, you need all that, and more.[Read More]

Organic Personal Care

Please review Dr. Bronner's "Truth and Lies in Organic Personal Care" page. We are taking necessary and dramatic steps in concert with the Organic Consumers Association (OCA) to clean up the natural personal care industry.

Our Timeline

Click to voyage through our timeline.

Fair Trade

For our 60th anniversary, we are pleased to announce that we are now certified Fair Trade!

Ralph's Tales from a Crazy, Wonderful Life

Check out a set of 32 videotaped vignettes from Dr. Bronner's son and spokesperson Ralph Bronner.

Quick Links

Dr. Bronner's Home Page

Activism Overview

Dr. Bronner's Magic Soapbox Movie

Fair Trade

Organic Consumers Association

Hemp Industries Association

Vote Hemp

Forward email to a friend

This email was sent to cyndikrall by news.

Update Profile/Email Address | Instant removal with SafeUnâ„¢ | Privacy Policy.

Email Marketing by

Dr. Bronner's Magic Soaps | P.O. Box 28 | Escondido | CA | 92033New MapQuest Local shows what's happening at your destination. Dining, Movies, Events, News more. Try it out!

October 15, 2008

This made me so happy, I thought I was going to cry! I LOVE Dr

Brommers!!!!!

, cyndikrall wrote:

>

> Wow.......

>

> __

> news

> cyndikrall

> 10/14/2008 3:19:23 P.M. Pacific Daylight Time

> Subj: The Dr. Bronner & apos;s ALL-ONE! News: Lather in Litigation

>

> You're receiving this email because of your relationship with Dr.

Bronner's

> Magic Soaps. Please _confirm_

> (http://visitor.constantcontact.com/c.jsp?

t=1102279487809.16983.1128610259.2 & m=1101146651975 & wl=F) your

continued interest in

> receiving emails from us, and be sure to add news to your

> address book. Please also _forward_

> (http://ui.constantcontact.com/sa/fwtf.jsp?

m=1101146651975 & ea=cyndikrall & a=1102279487809) this email to

your

> friends, family and colleagues.

>

> You may __

> (http://visitor.constantcontact.com/d.jsp?

v=001ZVNY5KsAnKzE8VBfWIspa7Rs7FBkKZgc-

TpVpLg1NJEysxSUR9d_D7IjWp3TOGZOx3cKNI5GFQJZYa_I2G-W-A=

> = & p=un) if you no longer wish to receive our emails.

>

> Round One Legal Victory for Organic Consumers and Dr. Bronner's

>

> Vol. 3, No. 4

> October 14, 2008

>

> In this issue of the ALL-ONE! News ...

>

> Round One Legal Victory

> San Francisco, California - After hearing oral arguments earlier

this month,

> the San Francisco County Superior Court ruled on Thursday,

October 8 that

> Dr. Bronner's Magic Soaps can proceed with its lawsuit seeking to

compel

> " organic cheater " companies and certifiers to drop, or stop

certifying, deceptive

> organic label and brand claims.

>

> Dr. Bronner's Begins Selling Soaps in Israel

> Tel Aviv, Israel - Dr. Bronner's launched their soaps in Israel in

> September, 2008, long-sought by Dr. Bronner and an historic

moment for the company on

> its 60th anniversary, the same as Israel's. Dr. Bronner's younger

sister

> Lotte Reches emigrated to the Ein Gev kibbutz in 1936 from

Germany and

> currently resides in Haifa, with children, grandchildren and great-

grandchildren

> living throughout Israel. The Bronner family's story and efforts

on behalf of

> organic and Fair Trade agriculture were well-covered by the

Israeli media in

> September. The two translated articles below from Israeli

newspapers are well

> worth reading.

>

> __

>

> Round One Legal Victory for Organic Consumers and Dr. Bronner's

against

> " Organic Cheater " Personal Care Brands (Avalon, Jason, etc.) and

Certifiers

> (OASIS & Ecocert)

>

> Ikove and Juice Beauty Take High Road and Settle

>

> SAN FRANCISCO, CA - After hearing oral arguments earlier this

month, the San

> Francisco County Superior Court ruled on Thursday, October 8 that

Dr.

> Bronner's Magic Soaps can proceed with its lawsuit seeking to

compel " organic

> cheater " companies and certifiers to drop, or stop certifying,

deceptive organic

> label and brand claims. Culprit brands include Avalon " Organics, "

Jason

> " Pure, Natural & Organic, " Nature's Gate " Organics, " Kiss My

Face " Obsessively

> Organic, " Giovanni " Organic Cosmetics, " Head " Organics, " Desert

Essence

> " Organics " and Stella McCartney's CARE " 100% Organic. " The

culprit certifiers

> are OASIS and Ecocert. Estee Lauder is also a defendant due to

its expressed

> intent to enter the market under its Aveda brand with misleading

> OASIS-certified " organic " products. The 800,000-supporter-strong

Organic Consumers

> Association (OCA) has played a leading role in exposing and

educating consumers

> about deceptive organic branding, and the OCA is a party in the

litigation

> with Ecocert.

>

> The Court turned aside the defendants' arguments that Dr.

Bronner's, in its

> complaint filed with the Court, had not sufficiently spelled out

how actual

> consumers, the company and competition in the organic personal

care industry

> have been hurt by the defendants' deceptive practices. The Court

also

> rejected a claim by OASIS that its deceptive certification could

be protected as

> free speech. In so ruling, the Court moved the case closer to

full

> consideration of the merits of Dr. Bronner's claims. Organic

consumers expect that

> the main cleansing and moisturizing ingredients in soaps,

shampoos and body

> washes that are labeled " Organic, " " Organics " or " Made with

Organic " are made

> from organic materials, as distinct from conventional

agricultural materials,

> are produced without synthetic fertilizers, herbicides or

pesticides, and

> are free of petrochemical compounds. Dr. Bronner's products, in

contrast to

> the defendants' products, contain cleansing and moisturizing

ingredients

> derived only from certified organic oils, are made without any

use of

> petrochemicals, and contain no petrochemical preservatives. The

misleading organic

> noise created by culprit companies' branding and labeling

practices interferes

> with organic consumers' ability to distinguish personal care

products whose

> main ingredients are in fact made with certified organic, not

conventional or

> petrochemical, materials and are free of synthetic preservatives.

>

> Posted at _www.drbronner.com/bodycare_

> (http://rs6.net/tn.jsp?

e=0015b65snS4WhPbbyOEtfcTEOTc8ThhYVrzHJjDIi39soJreAPOxlTdf_v7hTFbap1yr

azbJMkK1LRqgyXIIvMHlsNRH

> TwcHrY3v1F482pNCwBYW2-anqM-_JV3rLtEXJ3Q) for the media and public

to review

> are: (1) the Case Management Conference document filed jointly by

Dr.

> Bronner's and Defendants that frames the case from either

position; (2) the

> Court's recent rulings; and (3) a detailed comparison of U.S. and

European natural

> and organic personal care standards, ranked by rigor and

integrity,

> including USDA Organic (US), NSF (US), Soil Association (UK), BDIH

(Germany), Natural

> Products Association (US), Whole Foods Premium (US), OASIS (US),

NaTrue

> (Germany) and Ecocert (France).

>

> Over the summer, Dr. Bronner's was pleased to settle with former

defendants

> Ikove and Juice Beauty. Ikove has committed to reformulate

problematic

> products to exclude any ingredients containing petrochemical

compounds and to

> label their products appropriately. Dr. Bronner's and Juice

Beauty have

> entered into a Settlement Agreement in which Juice Beauty agrees

to accept the

> Court's decision; but in any event, even should the Court not so

mandate, Juice

> Beauty has committed that no ingredients including petrochemical

compounds

> shall be in any Juice Beauty product whatsoever as of February,

2010. " We're

> optimistic as the case progresses that other companies who have

further to go

> will nonetheless see the light and agree to settle rather than

drag this

> out, " says Dr. Bronner's President David Bronner. " The writing is

on the wall

> for companies who misbrand conventional personal care

as 'organic' to

> mislead consumers, " adds OCA Executive Director Ronnie Cummins.

>

> [_Learn More_

> (http://rs6.net/tn.jsp?e=0015b65snS4WhNW-YR2_FPZlF1GFqz61jaFN-

HDoisVGPD7CJwz5-

4wRknWohP1ynPw_TRhFP0RxQjP9ds3E3l3fbYRJnJeOlsyAfMCSfDi5qUkrqrKy

> mehtmupWhhtoCxxzsl0bJ9ZLEOxOS_hj-VwKw==) ]

>

> (http://rs6.net/tn.jsp?e=0015b65snS4WhMlFVZmYN50jwh4Jk-

gdxKSaUOKywgCCZ7ShIebp3mFrwXFDq_YGKyTRPwVz9RUeTMlf7w9I6ho_NFQCzaIkt11K

ED7tm8vtaMdB9yQuGt1wARZwCYVdt3

> WhjU3ONAMo-dwOos4FDNMpA==) Translated from Haaretz's TheMarker

> September 10, 2008

>

> by Ora Koren

>

> The Soap that Would Clean Up the World

>

> As dawn breaks over the coconut groves in Sri Lanka, 80 laborers

from Dr.

> Bronner's Magic Soaps coconut oil factory go to work. Before

getting down to

> business they meet in the dining room where workers and managers

sit

> together, disregarding local customary hierarchic divisions. Gero

Leson, the owners'

> senior representative, also sits with them.

>

> [_Read More_

> (http://rs6.net/tn.jsp?e=0015b65snS4WhMlFVZmYN50jwh4Jk-

gdxKSaUOKywgCCZ7ShIebp3mFrwXFDq_YGKyTRPwVz9RUeTMlf7w9I6ho_NFQCzaIkt11K

ED7tm8vtaMdB9yQuG

> t1wARZwCYVdt3WhjU3ONAMo-dwOos4FDNMpA==) ]

>

> (http://rs6.net/tn.jsp?e=0015b65snS4WhNe2dW-

cK6Vr2gIxJknLHixvuyTRYIgwitzZe7oMQGEhPgEV9Tq0-

PxHtj11wamVtSVY_eo2F8zvb-G2xxKOTwjMgjfUP67VOZesxGQabo9utm1FU2dMkt

> XHKyzhcF9MeWR3AmY9VrBPQ==) Translated from Maariv

> September 10, 2008

>

> by Lital Rosenstein

>

> Litigation in a Lather

>

> The members of the Bronner family are not smooth business people

in

> expensive suits, with inflated egos and fire in their eyes, backed-

up by a

> well-oiled PR staff. In order to establish a family business in

organic cosmetics you

> may need no more than a strong will, good intentions, and

knowledge, backed

> up by a consolidated purpose, warmth, and love. But to take on a

legal battle

> against the world's giant cosmetic manufacturers, you need all

that, and

> more.

>

> _[Read More]_

> (http://rs6.net/tn.jsp?e=0015b65snS4WhNe2dW-

cK6Vr2gIxJknLHixvuyTRYIgwitzZe7oMQGEhPgEV9Tq0-

PxHtj11wamVtSVY_eo2F8zvb-G2xxKOTwjMgjfUP67VOZesxGQa

> bo9utm1FU2dMktXHKyzhcF9MeWR3AmY9VrBPQ==) Organic

Personal Care

> (http://rs6.net/tn.jsp?e=0015b65snS4WhNW-YR2_FPZlF1GFqz61jaFN-

HDoisVGPD7CJwz5-4

>

wRknWohP1ynPw_TRhFP0RxQjP9ds3E3l3fbYRJnJeOlsyAfMCSfDi5qUkrqrKymehtmupW

hhtoCxxz

> sl0bJ9ZLEOxOS_hj-VwKw==)

> Please review Dr. Bronner's " _Truth and Lies in Organic Personal

Care_

> (http://rs6.net/tn.jsp?e=0015b65snS4WhNW-YR2_FPZlF1GFqz61jaFN-

HDoisVGPD7CJwz5-4wRknW

>

ohP1ynPw_TRhFP0RxQjP9ds3E3l3fbYRJnJeOlsyAfMCSfDi5qUkrqrKymehtmupWhhtoC

xxzsl0bJ

> 9ZLEOxOS_hj-VwKw==) " page. We are taking necessary and dramatic

steps in

> concert with the Organic Consumers Association (OCA) to clean up

the natural

> personal care industry.

>

> Our Timeline

> (http://rs6.net/tn.jsp?e=0015b65snS4WhPXU929TN5stL6I4UL8INr-

gxzof62gdexb-

ATQkCjDsT40KMLAkc8JbsTKalJ9csH5JpYZ6_SYIrBtYK7jElafpgHUvSxV7_QfYMN74

> JcM552iWPJfQNc9IhPhOJKvveU=)

> _Click to voyage through our timeline_

> (http://rs6.net/tn.jsp?e=0015b65snS4WhPXU929TN5stL6I4UL8INr-

gxzof62gdexb-ATQkCjDsT40KMLAkc8JbsTKalJ9csH5JpYZ6_SYIrBt

> YK7jElafpgHUvSxV7_QfYMN74JcM552iWPJfQNc9IhPhOJKvveU=) .

>

> Fair Trade

> (http://rs6.net/tn.jsp?

e=0015b65snS4WhN7glD8E6bx7gXJ29mvQMpdjLALXAUVXL2lK5XcPvam1ZYAx1NF68OqE

HDPwim3-dzjfLyALctWx19Zf31uz3KSOtA5kKZq-9TcdN4icVc

> HUjUmPwhrZC0pKIPoHT4eYGc=)

> For our 60th anniversary, we are pleased to announce that we are

now

> certified _Fair Trade_

> (http://rs6.net/tn.jsp?

e=0015b65snS4WhN7glD8E6bx7gXJ29mvQMpdjLALXAUVXL2lK5XcPvam1ZYAx1NF68OqE

HDPwim3-dzjfLyALctWx19Zf31uz3KSOtA5kKZq-9TcdN4ic

> VcHUjUmPwhrZC0pKIPoHT4eYGc=) !

>

> Ralph's Tales from a Crazy, Wonderful Life

> (http://rs6.net/tn.jsp?

e=0015b65snS4WhM9GjZcQlHMQRsDkhrSFzjUPzaTpUktOGZFTrZxUKx9t-0-

jo5UKgw83lO3YcjPsHmQUSY4V0

> r6YupvICbswWS-

OypX2lOPlTmtA6Ccyr28GGHX72OUACgpQMDzPwBxvbXZpM2LF1r_Br4klr8UFZvu

> 4SpwnecR1kHADgDofoTOZRhULezUHzn8)

> _Check out a set of 32 videotaped vignettes from Dr. Bronner's son

and

> spokesperson Ralph Bronner_

> (http://rs6.net/tn.jsp?

e=0015b65snS4WhM9GjZcQlHMQRsDkhrSFzjUPzaTpUktOGZFTrZxUKx9t-0-

jo5UKgw83lO3YcjPsHmQUSY4V0r6YupvICbswWS-OypX2lOPl

>

TmtA6Ccyr28GGHX72OUACgpQMDzPwBxvbXZpM2LF1r_Br4klr8UFZvu4SpwnecR1kHADgD

ofoTOZRh

> ULezUHzn8) .

>

> Quick Links

> _Dr. Bronner's Home Page_

> (http://rs6.net/tn.jsp?

e=0015b65snS4WhPIZclgRbOH7OtOSC0heDQJhPb6Oxcbn1KJB7ih-

Mdkq2jQlss5DSwFav5L6-tJcte6EWgyniVImwllkvvy6I--KGByZd

> vAzYAt0RSy6x-StHzmMBo4mi_x)

>

> _Activism Overview_

> (http://rs6.net/tn.jsp?

e=0015b65snS4WhONQKn_5woGMcSdWnfIJs7xWQcXluwIy8uxCK3zKWk16m2_7apaCERpi

JcBp-nSuSqQrNt_el1Ax57cJGl77sSMVC-F5cR0irRP

> qV66Q89_J3wflaVedJSekab4mc5g-sSVt5O2zyPBWg==)

>

> _Dr. Bronner's Magic Soapbox Movie_

> (http://rs6.net/tn.jsp?

e=0015b65snS4WhNb6mXUw6HRgPw4PY5nYqcy7Ywuai6s6tr9_-

YRXCYVQ8_YHVJQJ9HBLnw5MzoWE12o1ZFWrAbcRGb4072

> _vnTofPPucef3iPhpCz8gMyYGsU_Up0T1tBts-

yOcmmhN2LBToF8bfJrbuuh30r_uvAMTaz8zg8WoN

> 1M=)

>

> _Fair Trade_

> (http://rs6.net/tn.jsp?

e=0015b65snS4WhN7glD8E6bx7gXJ29mvQMpdjLALXAUVXL2lK5XcPvam1ZYAx1NF68OqE

HDPwim3-dzjfLyALctWx19Zf31uz3KSOtA5kKZq-9TcdN4icVc

> HUjUmPwhrZC0pKIPoHT4eYGc=)

>

> _Organic Consumers Association_

> (http://rs6.net/tn.jsp?

e=0015b65snS4WhOLr3Rewac91EFqWVj8eXEOmhgcgX19GBC_sFq8IVpR8NDkH4ngIDhMz

ByOUkmm0FUabDiBLEyfDePVtP0m_ky

> DNStLiI9AZKjJ0bY1oUEPitrT0s2NezkMT3ez4iS0Jgv1crkF2GkGjw==)

>

> _Hemp Industries Association _

> (http://rs6.net/tn.jsp?

e=0015b65snS4WhPMcwzii8DNFksDeHM8VpbMMaHIu8dadOz61sRI14nm0cnKELM_OKVXA

ZGT8pyQwkIQyvVD8rW3GhvoCEzV3svG

> nIAPGrlRuh3k5FCE9H_Z7A==)

>

> _Vote Hemp_

> (http://rs6.net/tn.jsp?e=0015b65snS4WhMlb8imz1ApVgaiq-

lT8ied3EPZgkpK8VLLHWYEn45MYTCcpzZAZR7i78gEQ0xNH3aAn36NQKDCwyqEnNDlrumg

IKcOkqA_YEEezZnhHm91

> Kg==)

>

> (http://visitor.constantcontact.com/email.jsp?m=1101146651975)

>

> _Forward email to a friend_

> (http://ui.constantcontact.com/sa/fwtf.jsp?

m=1101146651975 & ea=cyndikrall & a=1102279487809)

>

> (http://visitor.constantcontact.com/d.jsp?

v=001ZVNY5KsAnKzE8VBfWIspa7Rs7FBkKZgc-

TpVpLg1NJEysxSUR9d_D7IjWp3TOGZOx3cKNI5GFQJZYa_I2G-W-A== & p=un)

> This email was sent to cyndikrall by _news_

> (news) .

> _Update Profile/Email Address_

> (http://visitor.constantcontact.com/d.jsp?

v=001ZVNY5KsAnKzE8VBfWIspa7Rs7FBkKZgc-

TpVpLg1NJEysxSUR9d_D7IjWp3TOGZOx3cKNI5GFQJZYa

> _I2G-W-A== & p=oo) | Instant removal with _SafeUn_

> (http://visitor.constantcontact.com/d.jsp?

v=001ZVNY5KsAnKzE8VBfWIspa7Rs7FBkKZgc-TpVpLg1NJEysxSUR

> 9d_D7IjWp3TOGZOx3cKNI5GFQJZYa_I2G-W-A== & p=un) â„¢ | _Privacy

Policy_

> (http://ui.constantcontact.com/roving/CCPrivacyPolicy.jsp) .

> _Email Marketing_ (http://www.constantcontact.com/index.jsp?

cc=newsVE02) by

> (http://www.constantcontact.com/index.jsp?cc=newsVE02)

> Dr. Bronner's Magic Soaps | P.O. Box 28 | Escondido | CA | 92033

>

> **************New MapQuest Local shows what's happening at your

destination.

> Dining, Movies, Events, News & more. Try it out

> (http://local.mapquest.com/?ncid=emlcntnew00000002)

>

October 15, 2008

Yes, I agree, this is awesome. It's such a huge step forward for organics. :-)Cyndi

In a message dated 10/14/2008 8:22:15 P.M. Pacific Daylight Time, FirstYrs08 writes:

This made me so happy, I thought I was going to cry! I LOVE Dr Brommers!!!!! , cyndikrall wrote:>> Wow.......> > > > > > __> news cyndikrall 10/14/2008 3:19:23 P.M. Pacific Daylight Time> Subj: The Dr. Bronner & apos;s ALL-ONE! News: Lather in Litigation> > > > You're receiving this email because of your relationship with Dr. Bronner's > Magic Soaps. Please _confirm_ > (http://visitor.constantcontact.com/c.jsp?t=1102279487809.16983.1128610259.2 & m=1101146651975 & wl=F) your continued interest in > receiving emails from us, and be sure to add news to your > address book. Please also _forward_ > (http://ui.constantcontact.com/sa/fwtf.jsp?m=1101146651975 & ea=cyndikrall & a=1102279487809) this email to your > friends, family and colleagues. > > You may __ > (http://visitor.constantcontact.com/d.jsp?v=001ZVNY5KsAnKzE8VBfWIspa7Rs7FBkKZgc-TpVpLg1NJEysxSUR9d_D7IjWp3TOGZOx3cKNI5GFQJZYa_I2G-W-A=> = & p=un) if you no longer wish to receive our emails.> > > > Round One Legal Victory for Organic Consumers and Dr. Bronner's > > > > Vol. 3, No. 4> October 14, 2008> > > In this issue of the ALL-ONE! News ...> > Round One Legal Victory> San Francisco, California - After hearing oral arguments earlier this month, > the San Francisco County Superior Court ruled on Thursday, October 8 that > Dr. Bronner's Magic Soaps can proceed with its lawsuit seeking to compel > "organic cheater" companies and certifiers to drop, or stop certifying, deceptive > organic label and brand claims. > > > > Dr. Bronner's Begins Selling Soaps in Israel > Tel Aviv, Israel - Dr. Bronner's launched their soaps in Israel in > September, 2008, long-sought by Dr. Bronner and an historic moment for the company on > its 60th anniversary, the same as Israel's. Dr. Bronner's younger sister > Lotte Reches emigrated to the Ein Gev kibbutz in 1936 from Germany and > currently resides in Haifa, with children, grandchildren and great-grandchildren > living throughout Israel. The Bronner family's story and efforts on behalf of > organic and Fair Trade agriculture were well-covered by the Israeli media in > September. The two translated articles below from Israeli newspapers are well > worth reading. > > > __> > > > Round One Legal Victory for Organic Consumers and Dr. Bronner's against > "Organic Cheater" Personal Care Brands (Avalon, Jason, etc.) and Certifiers > (OASIS & Ecocert) > > Ikove and Juice Beauty Take High Road and Settle> > > SAN FRANCISCO, CA - After hearing oral arguments earlier this month, the San > Francisco County Superior Court ruled on Thursday, October 8 that Dr. > Bronner's Magic Soaps can proceed with its lawsuit seeking to compel "organic > cheater" companies and certifiers to drop, or stop certifying, deceptive organic > label and brand claims. Culprit brands include Avalon "Organics," Jason > "Pure, Natural & Organic," Nature's Gate "Organics," Kiss My Face "Obsessively > Organic," Giovanni "Organic Cosmetics," Head "Organics," Desert Essence > "Organics" and Stella McCartney's CARE "100% Organic." The culprit certifiers > are OASIS and Ecocert. Estee Lauder is also a defendant due to its expressed > intent to enter the market under its Aveda brand with misleading > OASIS-certified "organic" products. The 800,000-supporter-strong Organic Consumers > Association (OCA) has played a leading role in exposing and educating consumers > about deceptive organic branding, and the OCA is a party in the litigation > with Ecocert.> > > The Court turned aside the defendants' arguments that Dr. Bronner's, in its > complaint filed with the Court, had not sufficiently spelled out how actual > consumers, the company and competition in the organic personal care industry > have been hurt by the defendants' deceptive practices. The Court also > rejected a claim by OASIS that its deceptive certification could be protected as > free speech. In so ruling, the Court moved the case closer to full > consideration of the merits of Dr. Bronner's claims. Organic consumers expect that > the main cleansing and moisturizing ingredients in soaps, shampoos and body > washes that are labeled "Organic,Organics" or "Made with Organic" are made > from organic materials, as distinct from conventional agricultural materials, > are produced without synthetic fertilizers, herbicides or pesticides, and > are free of petrochemical compounds. Dr. Bronner's products, in contrast to > the defendants' products, contain cleansing and moisturizing ingredients > derived only from certified organic oils, are made without any use of > petrochemicals, and contain no petrochemical preservatives. The misleading organic > noise created by culprit companies' branding and labeling practices interferes > with organic consumers' ability to distinguish personal care products whose New MapQuest Local shows what's happening at your destination. Dining, Movies, Events, News more. Try it out!