Fwd: Ideal Bite GCS: Eco Cover to Cover

April 4, 2008

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Apr 04, 2008

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Kedzie's first coloring book (released this month) pictures cartoon versions of the company's authors and staff doing small things that add up (including a cover featuring Kedzie's marketing manager riding a tricycle, instead of driving).

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Can you judge how green a book is by its cover?

The Bite

If the book's part of Kedzie Press's Million-Tree-A-Thon, you can. Starting with its just-released The Green Parent, Kedzie will plant a tree for every book you buy. Deciding where to stick your nose next just got a little less hard(back).

Company Background

Kedzie Press has been green from the get-go. It uses all eco-friendly materials to produce its books, and sticks to fiction and nonfiction that have environmental themes, such as green tips for teens (The Green Teen) and eco-party planning (Celebrate Green!). " Million-Tree-A-Thon came out of a desire to have a bigger impact, " says Senior Editor Jessica Sanchez - a green approach to the publishing biz that isn't just, um, by the book.

Why Care

Reforestation. In cooperation with Eco-Libris, Kedzie plants one tree for each book sold, with a goal of planting 1 mil trees by Dec. 2009. 100% recycled paper. Since its start in 2006, the company has printed all of its books, business cards, and marketing materials on post-consumer waste recycled paper. By Dec. 2009, it will have saved more than 20,000 trees and averted enough wastewater (from paper production) to fill more than 100,000 bathtubs.Green operations. The company carbon-offsets all employee travel through TerraPass, and most of its staff telecommutes, minimizing transport energy use.Charitable contributions. Kedzie matches the donations of authors who give a portion of their royalties to charity.Biter exclusive: Get 10% off when you enter the code idealbite during checkout. Offer ends Apr. 11, 2008.

Keeping It Real

Most of Kedzie's books aren't available electronically. " That'll change, " says Sanchez. " We're working to get the books downloadable to [Amazon's digital reader] the Kindle this summer. " Also, many of the company's books are printed in Canada " due to the limited selection of 100%-PCW paper in the U.S. "

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