Genetic ID- Highest P-Value Increases Confidence, Expands Market Share

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Genetic ID- Highest P-Value Increases Confidence, Expands Market Share JoAnn

Guest Aug 05, 2003 17:40 PDT

Genetic ID

Business Case Study

Highest P-Value Increases Confidence, Expands Market Share

 

 

 

 

Spring-Summer 2002

 

European, Japanese, Korean, U.S. domestic, and many other global markets

are seeking to verify that corn and related products do not contain

genetically modified organisms (GMOs), especially varieties that are not

approved for human consumption. Genetic ID has provided its clients with

a scientific and system-wide approach to assure market confidence that

their corn products meet all non-GMO standards and regulations in

various markets. With this, companies can create a safe buy-sell

environment for non-GMO products that satisfies delivery contracts and

regulatory demands, thereby increasing sales and expanding market share.

 

 

This case study describes how corn producers, processors, and

manufacturers in U.S. domestic and export markets can use these

scientific approaches to increase confidence in their products across

world markets and to expand their client base.

 

Strengthening Quality Assurance with CERT ID

 

In 1999 Genetic ID developed a non-GMO certification program known as

CERT ID. During the summer of 2001, Genetic ID began to implement a

prototype strategy that would enable a client to scientifically document

the confidence of its existing program to exclude GMOs from its products

and ensure compliance with GMO regulations in various countries. In

addition to premier laboratories in the U.S., Japan, and Germany,

Genetic ID maintains a Global Laboratory Alliance of affiliated

laboratories around the world, along with Genetic ID offices and

representatives spanning five continents. The CERT ID program provides a

strategy for clients to supplement their quality assurance programs that

includes features such as:

 

Full traceability of product contents from seed to retail shelf.

Full documentation including a complete database on CD ROM of the

client’s traceability system (IP program)

Third-party verification by the world’s most recognized and trusted

laboratories

Highest P-value demonstrating lowest possible risk, maximum quality

assurance

Full defensibility to meet any potential challenge or inquiry

Accuracy and reliability in all DNA testing and statistical

methodologies

P-Value Becomes the Measure of Non-GMO Quality Assurance

 

Genetic ID analyzed each stage in a prototype client’s production system

to design a program that would minimize the risk that GMOs could pass

undetected. Strategic sampling and testing programs were then

implemented. The end result was a prototype program with a

scientifically validated P-value in excess of 0.999995.

 

P-value is a precise estimate of confidence. Statistical calculations

are made that quantify the level of confidence that the production

system will exclude GMOs. The higher the P-value, the more likely that

the certification process will exclude even small traces of GMOs. The

P-value in this example is 0.999995. This indicates that the company’s

quality assurance program is highly stringent in excluding GMOs from its

corn products.

 

This third-party analysis presents the rigor and security of the

client’s enhanced certification program concretely and quantitatively.

It uses a format highly familiar to quality assurance experts within the

food industry. This definitive statistical evidence also supports

decision-makers in the client’s customer companies. It allows

decision-makers to demonstrate to their legal counsel that their

certification program will provide documented evidence of exclusion of

unapproved GMOs from their products. Third-party certification also

provides the added security of full documentation of test results and

analysis, assuring scientific credibility and defensibility against any

challenge.

 

“The buying decisions of the client’s customers are supported with

clear, definitive mathematical calculations,” explains Sandy Myers,

Executive Vice-President of Sales at Genetic ID. “The client can make a

purchasing decision based on quantitative evidence that reasonable

precautions and due diligence were undertaken in producing, storing, and

shipping the product. This affords security for both seller and buyer

through complete and clear documentation. It is also easy and economical

to continue the P-value program downstream through the client’s

customers’ production systems because they are starting with certified

inputs.”

 

Certification Streamlines Costs, Provides Traceability

 

CERT ID non-GMO certification is third-party independent verification by

Genetic ID of complete product traceability throughout the food

production process and the quality assurance system. With full

traceability, GMO testing is not required at every stage of the process,

resulting in substantial overall savings in testing costs and effort.

 

“Genetic ID works together with the client to implement the most

rigorous controls, verified by the highest possible P-value, in order to

fortify client confidence,” says Executive Vice President Sandy Myers.

“The CERT ID program can help the client operate more efficiently at

lower cost, yet the client remains certain that food traceability is

compliant with export-import and domestic regulations regarding GMOs. If

the client receives a call challenging its products, they have the data

and backup to defend it, and a strong third-party confirmation of an

integrated production system and comprehensive testing and certification

program.”

 

Chief Scientist and Chief Executive Officer of Genetic ID, Dr. John

Fagan noted, “Certification P-value allows the client to put a concrete

number forward that quantifies the rigor of its program, authenticating

the confidence it already has in its own product.”

 

The Certification Process

 

The certification process gathers intricate details of the production

system step by step, from seed selection and growing the corn, storing

and transferring it into the plant, processing and packaging it for

shipment.

 

Each stage of production is analyzed for risks that GMOs could pass

undetected. Strategic sampling and testing programs are put into place

to provide adequate confidence levels. Understanding the limits of

detection for both PCR and strip testing and understanding the

statistics of sampling procedures are crucial in determining the

over-all P-value for a program.

 

The individual statistical confidence values at each stage are combined

and a final program composite P-value is produced. Adjustments in the

sampling and testing programs may further maximize the final P-value.

Once a satisfactory composite P-value is obtained, the program is

implemented.

 

Protecting the Brand, Extending Client Confidence

 

For food producers, taking care of clients also means taking care of

their own brands. The European and Asian markets demand assurance of

non-GMOs and the absence of unapproved varieties. The U.S. domestic

market demands the absence of GMOs restricted by national regulations.

With the rigor of the Cert ID program, companies can confidently make

claims that their product is compliant with all regional regulations.

 

Customer Service

Please call us at 1.877-366-0790 (Toll Free USA/Canada), or

+1.641.472.9979. Our email address is in-.

 

http://www.genetic-id.com/

 

JoAnn Guest

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