MCDONALDS THINKS IT'S GREEN

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MCDONALD'S THINKS IT'S 'GREEN'

Inter Press Service reports that " The recent appointment of fast

food giant McDonald's to the advisory board of an environmental

group has drawn accusations of 'green washing' from

environmentalists and led one board member to resign in protest.

Paul Hawken, a well-known activist and environmentalist respected

for his strong opposition to corporate globalisation, resigned two

weeks ago from the Green Business Network... .

 

'McDonald's doesn't

have the expertise, the credibility or the values to be on the

steering committee of a green business,' Hawken, a board member

since the NGO started its operation in 2000, told IPS in an

interview. " Meanwhile, as if to prove his point, the fast food

chain is suing a prominent Italian food writer for criticizing its

offerings. McDonald's wants Edoardo Raspelli to fork over millions

of dollars for telling an interviewer, among other things, that

'gastronomically speaking, I find their meals repellent.'

 

SOURCE: Inter Press Service, The Guardian, June 4, 2003

 

 

Web links related to this story are available at:

http://www.prwatch.org/spin/June_2003.html#1054699201

To discuss this story in the PR Watch Forum, visit:

http://www.prwatch.org/forum/discuss.php?id=1054699201

 

 

 

 

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