Milk Ads Targeted by Doctors

[Guest guest]

Milk Ads Targeted by Doctors JoAnn Guest May 07, 2003 17:23 PDT

'Got Milk?'Ads Targeted by Doctors

 

http://altmedicine.about.com/health/altmedicine/library/weekly/aa07260

0.htm

 

A group of doctors opposed to dairy products wants the government to

investigate health claims in the milk industry's " Got Milk? "

advertising campaign.

 

The Physicians Committee for Responsible Medicine (PCRM) said it will

file a petition with the Federal Trade Commission today questioning

whether milk is as good for people as the ads say it is.

 

Dr. Neal D. Barnard, president of PCRM, points out that dairy cattle

rarely graze

on grass any more, but are fed chemically engineered feeds and pumped

full of hormones to keep them artificially inseminated.

 

The unsanitary conditions of their stalls make a regimen of antibiotics

mandatory to prevent disease.

 

The PCRM will ask the Federal Trade Commission to investigate whether

the National Fluid Milk Processor Promotion Board, the Milk Industry

Foundation, the International Dairy Foods Association, and Bozell

Worldwide, Inc., an advertising agency, have disseminated

scientifically unsubstantiated, purposefully deceptive, and harmful

advertising.

 

According to the doctors group, there is little or no

evidence that people benefit from milk-drinking.

 

To add insult to injury, many people are lactose intolerant and

experience

gastrointestinal problems from milk.

 

" The dairy industry continues to whitewash the dangers of cow's

milk, " Dr. Barnard tells USA Today.

 

" The ubiquitous " milk mustache " campaign makes misleading claims about

milk preventing osteoporosis,

lowering blood pressure, and enhancing sports performance.

 

Recent studies, including the Harvard Nurses' Health Study, have shown

that

milk offers no protection against broken bones.

 

And, unlike prescription drug ads, the " mustache " ads don't reveal the

many

unwanted 'side-effects' of milk, among them increased risk of

prostate and ovarian cancer, diabetes, obesity, and heart

disease. . . "

 

The dairy industry spends hundreds of millions of

dollars promoting milk as being good for you when the evidence

clearly shows it is not. "

 

_____

 

The ongoing " Got milk? " media blitz does not ask a more important

question: " Got clogged arteries? "

 

To most Americans, milk does not mean skim, soy, soya, rice or even 1

percent milk. It means whole milk, which contains saturated fat.

Saturated fat is a major contributor to heart disease -- the leading

killer of both men and women. _____

 

The deans of India's elite medical schools want to protect patients

from the hazards of cow and buffalo milk but can't get soya milk in

sufficient quantity.

Studies by the Indian Agricultural Research

Institute in New Delhi reveal that pesticide residue in milk and

dairy products often exceeds the limits recommended by the World

Health Organization.

 

 

 

 

 

 

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