Soy Milk is Gaining Popularity in America

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http://www.mercola.com/2003/mar/29/soy_milk.htm

 

Soy Milk is Gaining Popularity in America

 

 

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Just three decades after soy milk was introduced to the United States, the

product is making its move from a niche marketplace to the mainstream.

 

Marketing giants like General Mills and DuPont Protein Technologies have joined

the soy milk market in the past two years, and distributors are beginning to

launch widespread advertising and coupon campaigns.

 

Soy milk sales reached about $700 million in 2002, however, even with its

growing popularity that is only about one percent of dairy sold. Comparatively,

soft drink sales reached $63 billion in 2002, milk sales $10 billion and bottled

water sales $8 billion.

 

Distributors see these numbers as an opportunity to gain market share, and

already the number of soy milk makers has increased from several to more than 50

in the past 20 years.

 

Soy milk is a combination of whole soybean solids or soy proteins and water.

However, converting the soybean, which was mainly used to feed animals in the

United States through the 1970s, into something that is suitable for human

consumption is not an easy task. Some soy manufacturers have not been able to

master the technique and their products reflect that.

 

Adding to soy milk’s popularity was its move to the refrigerated dairy case,

which makes Americans associate it with traditional milk. Prior to this, most

soy milks were sold in unrefrigerated grocery aisles.

 

Additionally, in 1999 the Food and Drug administration allowed soy products to

claim that they may reduce the risk of heart disease, another move that added to

soy milk’s popularity.

 

However, the industry does face some challenges. For one, soy milk is expensive,

as it typically sells at a 50 percent to 100 percent premium compared to cow’s

milk. Additionally, many consumers are not familiar with its taste and do not

rate soy milk as high as other products in taste tests.

 

The Washington Post March 13, 2003

 

 

 

 

DR. MERCOLA'S COMMENT:

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If you are new to this newsletter you might be surprised to learn that soy is

not the health food that it is made out to be. I regularly see women who have

had thyroid problems as a result of consuming soy products regularly.

 

 

 

If you are startled by this comment and need more information I would encourage

you to review the details in the link below. You will learn that unfermented soy

has many negative digestive inhibitors and potent hormones that typically will

not push your body in a direction of health.

 

 

 

Further, soy formula is one of the absolute worst foods you can give to your

child, as it will expose them to very high levels of hormones that can have

negative influences on them as they grow older.

 

 

 

Please recognize that fermented soy products are typically not associated with

many of these problems and actually are reasonable to include in your diet.

These products include miso, natto and tempeh.

 

Related Articles:

 

Why Soy Can Damage Your Health

 

 

 

 

Gettingwell- / Vitamins, Herbs, Aminos, etc.

 

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Or, go to our group site: Gettingwell

 

 

 

 

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