BAYER'S HEADACHE

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BAYER'S HEADACHE

http://abcnews.go.com/wire/Living/ap20030307_1457.html

A $100 million lawsuit against Bayer Corp. has yielded e-mails and

internal documents that suggest the drug company let marketing and

PR concerns trump safety, disregarding disturbing research on the

cholesterol drug Baycol before it was pulled off the market because

of dozens of deaths. " There have been some deaths related to

Baycol. ... So much for keeping this quiet, " said one E-mail.

Another message wondered, " How will marketing spin this? " Other

documents show that Bayer executives worried about studying

possible side effects of the drug because any results would have to

be reported to the FDA.

SOURCE: Associated Press, March 7, 2003

More web links related to this story are available at:

http://www.prwatch.org/spin/March_2003.html#1047013201

To discuss this story in the PR Watch Forum, visit:

http://www.prwatch.org/forum/discuss.php?id=1047013201

 

 

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