EO Marketing Claims - Question for Martin Watt

[Guest guest]

Howdy Rachel,

 

Not sure if Martin has his ears on now but if he does he will also reply to

this .. I am sure. Me .. I have far more than 2 cents worth of opinion on

this subject.

 

Dear Martin,

>

> I have been involved in alternative medicine; essential oils and herbs for

> over 15 years and I would like your expert opinion on something. I have seen

> claims over the years from numerous wholesalers and retailers in the US

> stating that their oils are " therapeutic, medicinal grade,certified

> therapeutic or pharmaceutical grade. " But now I have been seeing more and

> more terms used to sell essential oils like, " non-sprayed, wild harvested,

> conventional and organic. "

>

 

There are a couple or three oils that meet certain grading statuses in the

Union of Socialist Europe .. and I expect Martin will comment on that. In

the U.S.A. there are no such categories .. there are pure oils and there are

impure oils. In the first category we can find what some .. for lack of

better terms .. refer to as Aromatherapy Grade and Commercial Grade ..

though they are not official grades.

 

Aromatherapy Grade would be an oil that is as it exited the still .. AND ..

has a chemical profile or footprint that meets the fallible standards of man

as being a quality oil .. it is .. a quality oil!

 

Then we can have Commercial Grade that can also be pure (but not always) but

it has been manipulated beyond the unnatural act of distillation .. most

often this is done by design and due to the desire and specifications of the

buyer .. like 40/42 Lavender .. or FCF Bergamot. To further confuse this

... 40/42 may or may not be natural .. sometimes they add Linalool or

Linalool acetate that is not natural but it matters not to a soap maker or a

perfume factory.

 

Then we have pure oils that I would not call Aromatherapy Grade because they

are mediocre quality oils .. like .. the chemical profile is way out of

bounds due to either a bad distillation (which is rare) or harvest at the

wrong time .. which is more likely .. or .. it is just from an Origin

that produces aromatic plants that is far from being the ideal Origin and in

those cases we might find that the oil is pure but the quality is so low

that we might suspect the value of the therapeutic properties .. and the

odor might gag a maggot off a gut wagon. Origin is IMPORTANT!

 

 

> In your opinion what should one make of these marketing terms in an

> unregulated industry? Are these individuals playing by the rules set forth

> by the EU and US when they claim " organic but not certified organic by the

> NOP or other regulatory agencies?

>

 

I am going to send another post on Certified Organic .. it was once entitled

The Emperor's New Clothes. ;-)

 

 

> I would appreciate your insight and feedback, thank you in advance for

> your time!

>

 

I expect that Martin will reply .. but keep in mind that we here in the

U.S.A. are not yet living under a Socialist Democratic Regime .. Big Brother

might (in time) tell us how far we must stand from the urinal .. but it

hasn't happened yet.

 

 

> Be well,

>

> Rachel Markel

> Managing Partner

> www.eoilcolab.com

> www.eoilco.com

> www.GreenTerpene.com <http://www.greenterpene.com/>

>

 

And to you and yours. Have a nice day .. and keep smiling. :-)

 

Butch ... http://www.AV-AT.com <http://www.av-at.com/>

 

 

 

[Guest guest]

Butch -

I can't wait to read your, and Martin's, next post.

TAS