...don't listen to me and sell the benefit VERSUS the widgit because...

[Guest guest]

--- " Tom Suit " <tomsuit wrote:

 

> Modelling Jack's ability to mismatch, I immediately thought of 2

>counter examples. A local hypnotist was grossing between $1.4

>million and $2.4 million and he was advertising as a hypnotist. He

>was going after generic addiction. So that answers my question.

>Thanks Jack!

>

> The other example is Wendi Friesen.

>

> Cheers,

> -Tom

 

Well gosh darn...

 

....don't listen to me and sell the benefit VERSUS the widgit

because...

 

....I guess I'm NOT the only mismatcher around, am I?

 

It's amazing the unconscious responses you can get from people when

they don't know that you are playing with their meta-programs just

like you play the piano.

 

Oops. I'd never 'do that', would you? Plus it cannot 'be possible'

can it?

 

And, YES, Wendi does a great job of marketing. I've got a bunch of

her stuff and we used to talk a bit a few years back.

 

Another very positive example is Gil Boyne. And I do have his 35

year old report that he used to make millions by giving FREE self-

hypnosis classes as a lead generation device.

 

I do have that 35 year old report around here some where, but if you

are lazy, Gil's method for raking in the bucks will NOT work for

you. It's one of those labor intensive strategies that must be

planned, performed, and then followed up on. A very successful plan,

even today. And, it costs almost NOTHING to implement it. Probably

not 'worth' doing, is it?

 

Yep, and don't listen to anything I'v said, because even though it

is very much more successfull selling the benefit VERSUS the widgit,

some people do a damn good job of selling the widgit.

 

Or do they? Look closely and notice what they are really selling.

 

Uh?

 

Also notice that in ALL THE SUCCESSFUL HYPNOTIST STORIES above, the

central strategy of BOTH types of business owners are the same?

 

Unless, you just want to look at the differences?

 

 

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