Guest guest Posted June 7, 2005 Report Share Posted June 7, 2005 , coachdrgridley@a... wrote: > > I would consider VERY strongly using Phil's idea, if not the > >exact languaging on the part of " Now I'm not saying that Coach > >Gridley can Cure All Your Problems but... " Okay, Phil did real good stuff... Here's the REASON WHY... ....the above advice is real good BECAUSE just reading it puts thoughts into the reader's head about, " Coach Gridley CAN CURE all your problems " in a way that you can LEGALLY GET AWAY WITH without repercussions from the AMA or the FDA, or any other government " watcher " . It installs POSITIVE THOUGHTS and POSITIVE INTENTIONS into their heads about YOUR SKILLS and YOUR ABILITIES! > Many good suggestions. I think I already said this, but: 1. the >price was set by the place I am doing the groups, SO, use that information, telling how you normally charge $XXX.XX, but because you are doing it for the dolphins at Church ZZZ, they get price $XX for the next 5 days only, and for only the first 22 people that sign up... ....because of limited space, blab, blab, blab... >2.These are my " practice " sessions to gain > my own confidence and teaching skills in addition to giving > others' a really awesome experience. So what? Use some EFT to tap out that anxiety about charging them what you are worth. Sue...That is ANOTHER and DIFFERENT ISSUE! Don't let it fuck-up (a technical term for a Psychological Reversal) your pricing, nor your seminar, nor you seminar up-sells on products, on future training, and on PRIVATE CONSULTATIONS! >3.I was trying to fit everything on one side of a page yet leave >some space so people didn't feel overwhelmed by the copy. Well, hopefully you'll learn a bit about copy and layout so you can CRAM IN ALL THE DETAILS, and all the BULLET POINTS and all the OPEN LOOPS in 6 pt. type. You want your copy so full of attractors, that it's like a free porn site for a teenager! > I have noticed that the words secret seems to be a key word in >many posts. Yes, read Melvin Powers... Yes, read Gary Halbert... Yes, read Dan Kennedy... Yes, read John Carlton.. Yes, read, blab, blab, blab... > Now, I > have been known to have oppositional tendencies, but over the >years I developed an aversion to sales pitches that used " secret " >as hook. Sorry! That is YOUR bias, and is NOT valid for most others. >I think because it rarely was delivered. Hahahahaha! Sue, YOU just validated MY point. At least the copy got you to read the ad, and in many cases to buy the product. >So, I have been thinking about how I am maybe appealing to > fire/earth/water types but not metal/wood or some such. NO! With whimpy copy you are NOT appealing to anyone! Please reread that above sentence AGAIN! > miss. And, in terms of EM, I really DO feel that I am offering >entry into ancient, arcane knowledge that is of immediate benefit. " The LOST and SECRET ENERGY Teachings! the More than 6,000 years old Ancient and Arcane healing and YOUTH ENHANCING technologies of the Masters of old China... " > So, I need help communicating BRIEFLY what several of those >irresistible benefits will be. So, what would those benefits be? > Increased energy So, what does that mean? >, decreased stress/anxiety/overwhelm, So, what does that mean? >better immunity, So, what does that mean? >detox, So, what does that mean? > metabolism, So, what does that mean? > and much more. For me, the TW/SP connection was the most >important piece of info, to start with. So, what does that mean? How did it help you? What is YOUR story? > who had to write to cover my ass instead of grab clients. Actually this is NOT true, unless you are in the unfortunate position of being licensed by some board, or some state. And, ad copy and your helping of others CAN EASILY be put into a context other than therapy. Have fun Sue! > Sue Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.