NOW You Better Duck, or Else Get an Eagle

[Guest guest]

Im taking a quick break, from my busy day and came across this bloody

good story that you do not want to read, and do not want to take action

in any way!

 

You have been Warned!

 

This is an excellent story from Harvey MacKay.

 

DUCKS OR EAGLES?

 

No one can make you serve customers well.

That's because great service is a choice.

 

Harvey Mackay, tells a wonderful story about a cab driver that proved

this point.

 

He was waiting in line for a ride at the airport. When a cab pulled up,

the first thing Harvey noticed was that the taxi was polished to a

bright shine. Smartly dressed in a white shirt, black tie and freshly

pressed black slacks, the cab driver jumped out and rounded the car to

open the back passenger door for Harvey.

 

He handed my friend a laminated card and said: 'I'm Wally, your driver.

While I'm loading your bags in the trunk I'd like you to read my mission

statement.'

 

Taken aback, Harvey read the card.

 

It said: 'Wally's Mission Statement:

To get my customers to their destination in the quickest, safest and

cheapest way possible in a friendly environment.

 

'

 

This blew Harvey away. Especially when he noticed that the inside of the

cab matched the outside. Spotlessly clean!

 

As he slid behind the wheel, Wally said, 'Would you like a cup of

coffee? I have a thermos of regular and one of decaf.'

 

My friend said jokingly, 'No, I'd prefer a soft drink.'

 

Wally smiled and said, 'No problem. I have a cooler up front with

regular and Diet Coke, water and orange juice.'

 

Almost stuttering, Harvey said, 'I'll take a Diet Coke.'

 

Handing him his drink, Wally said, 'If you'd like something to read, I

have The Wall Street Journal, Time, Sports Illustrated and USA Today.'

 

As they were pulling away, Wally handed my friend another laminated

card, 'These are the stations I get and the music they play, if you'd

like to listen to the radio.'

 

And as if that weren't enough, Wally told Harvey that he had the air

conditioning on and asked if the temperature was comfortable for him.

 

Then he advised Harvey of the best route to his destination for that

time of day. He also let him know that he'd be happy to chat and tell

him about some of the sights or, if Harvey preferred, to leave him with

his own thoughts.

 

'Tell me, Wally,' my amazed friend asked the driver, 'have you always

served customers like this?'

 

Wally smiled into the rear view mirror. 'No, not always.. In fact, it's

only been in the last two years. My first five years driving, I spent

most of my time complaining like all the rest of the cabbies do. Then I

heard the personal growth guru, Wayne Dyer, on the radio one day. He had

just written a book called " You'll See It When You Believe It. " Dyer

said that if you get up in the morning expecting to have a bad day,

you'll rarely disappoint yourself. He said, 'Stop complaining!

Differentiate yourself from your competition. Don't be a duck. Be an

eagle. Ducks quack and complain. Eagles soar above the crowd.''

 

'That hit me right between the eyes,' said Wally. 'Dyer was really

talking about me. I was always quacking and complaining, so I decided to

change my attitude and become an eagle. I looked around at the other

cabs and their drivers. The cabs were dirty, the drivers were unfriendly

and the customers were unhappy. So I decided to make some changes. I put

in a few at a time. When my customers responded well, I did more.'

 

'I take it that has paid off for you,' Harvey said.

 

'It sure has,' Wally replied. 'My first year as an eagle, I doubled my

income from the previous year. This year I'll probably quadruple it. You

were lucky to get me today. I don't sit at cabstands anymore. My

customers call me for appointments on my cell phone or leave a message

on my answering machine. If I can't pick them up myself, I get a

reliable cabbie friend to do it and I take a piece of the action.'

 

Wally was phenomenal. He was running a limo service out of a Yellow Cab.

I've probably told that story to more than 50 cab drivers over the

years, and only two took the idea and ran with it. Whenever I go to

their cities, I give them a call. The rest of the drivers quacked like

ducks and told me all the reasons they couldn't do any of what I was

suggesting.

 

Wally, the Cab Driver, made a different choice. He decided to stop

quacking like ducks and start soaring like eagles.

 

How about us?

 

Smile, and the whole world smiles with you ... The ball is in our hands!

 

A man reaps what he sows. Let us not become weary in doing good

(marketing), for at the proper time we will reap a harvest if we do not

give up ... let us do good (marketing) to all people.

 

Ducks Quack, Eagles Soar!

 

p.s. I chose to fill in (Marketing), to be more precise of HOW to do

good (for ME), You can fill in your own blank or NOT Now back to your

scheduled program....Richard